We Accelerate Your Channel
You have big goals for how much you want your channel to grow. But is your channel ready for it? Find out how to get your channel ecosystem scale ready. The post Five Ways to Make Your Channel...
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market development funds are marketing resources and other support that a channel makes available to its partners so they can increase awareness of and generate demand for their products. The post...
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Partner onboarding involves providing the necessary support and information to new partners so they can integrate smoothly into your partner program. The post Partner Onboarding Best Practices for...
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Eliminate TCMA setbacks and run a through-channel marketing program that’s attributable, scalable, and automated for your partners. The post Top 2 Reasons You Aren’t Reaping the Growth from TCMA –...
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See how Xerox managed to develop, launch, and manage a global digital channel marketing program that drove record success. The post Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad...
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See how partner relationship management has enabled Rectangle Health to accelerate channel growth, improve operational efficiencies, and scale more quickly. The post How PRM Is Helping Rectangle...
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Collaboration is key in the cybersecurity space. It’s critical that organizations work in concert with vendors and the channel to deliver the most unified and fortified response possible to...
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Impartner recently spoke with Mike Leonetti, President of the Association of Strategic Alliance Professionals (ASAP) and asked him five key questions around these challenges. The post 5 Key...
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In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like...
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The head of an alliance trade group, a well-regarded industry consultant and the founder of a global channel agency join Impartner’s roster of industry luminaries The post Three New Channel Stars...
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Business experts have long debated whether the future will belong to those with the brightest management team, the best culture or the most adaptable strategy. Increasingly, it looks like the...
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The post The Time to Make Your Mark in the Cybersecurity Channel Is Now appeared first on Impartner PRM.
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Impartner’s Olivier Choron shares insights from 25 years of working with partner portals. An elegant, intuitive interface. Up-to-date information. And information at your fingertips. These are but...
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Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce...
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Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce...
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Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that...
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Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist. With an eye toward 2022 and beyond, the business world is looking at...
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Trends, opportunities and challenges that are driving the need for greater automation. If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the...
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Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated. A new global study...
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Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you. Below are five proven...
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