Judges compliment Impartner PX™ PartnerExperience for addressing an underserved market, helping businesses make data-driven decisions

SALT LAKE CITY – May 27, 2022 Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, was named the winner of a Gold Stevie® Award in the Relationship Management Solution category in The 20th Annual American Business Awards®.Impartner is being honored for its Impartner PX™ PartnerExperience—a sleek, revolutionary PRM interface built from the ground up to meet the specialized needs of partners. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information.

With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of “opinionated” drag-and-drop, widget-based tools that capture best practices. The feature was tested in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more.

This is the third major award Impartner PX has received this year. Judges complimented Impartner PX for addressing an underserved market, helping businesses make data-driven decisions.

“Impartner is committed to creating the perfect experience that provides companies with a wider reach and access to more customers, unlocking dramatic bottom line growth,” said Gary Sabin, VP of Product at Impartner. “PX PartnerExperience, is a part of our exciting innovation strategy focused on driving revenue and significant results for companies and their channels. Winning a Gold Stevie along with other industry awards validates that mission and we couldn’t be more honored to be recognized for our customer-focused efforts.”

This win comes on the heels of the launch of new, soon-to-be-award-winning solutions. Impartner PRO Package expands capabilities focused on automation and scalability for mid-market companies. The PRO package allows companies and their partners to interact and transact with custom data without requiring coding to integrate it into their PRM.

The enhanced PRO solution includes MDF Complete, the first pure-play PRM end-to-end solution to manage Marketing Development Funds (MDF) funds from fund allocation to processing of claim reimbursements.

Impartner customers, who range from SMBs to Fortune 50 across multiple verticals, see tremendous value from Impartner’s platform, including an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use. 78% of Impartner’s customers say they have a competitive advantage and 77% report ROI payback in less than 18 months.

The American Business Awards are the premier business awards program in the USA. All organizations operating in the U.S.A. are eligible to submit nominations—public and private, for-profit and non-profit, large and small.

More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.The awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 13. Details about The American Business Awards and the list of 2022 Stevie winners are available at www.StevieAwards.com/ABA.

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

New PRO package lets companies automate channel management to incorporate unique business use cases out-of-the-box

Nearly every company has a ‘special snowflake’ process that is unique to them: Impartner says, “No problem” and incorporates without code

Launch also includes release of groundbreaking, end-to-end MDF Complete – the first pure-play PRM solution with full budgeting and payments functionality

SALT LAKE CITY – March 31, 2022 Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, today announced launch of expanded capabilities focused on automation and scalability for mid-market companies, allowing them and their partners to interact and transact with custom data without requiring coding to integrate it into their PRM. Also launching with Impartner’s enhanced PRO solution with code-free customization is the company’s new MDF Complete, the first pure-play PRM end-to-end solution to manage Marketing Development Funds (MDF) funds from fund allocation to processing of claim reimbursements.

“Without question, everyone wants a turn-key out of the box SaaS solution that can meet the bulk of their needs,” said Impartner VP of Product Gary Sabin. “But the reality is, especially with established mid-sized companies, there is a set of data that is unique to how that company manages their channel, and until now, it can be expensive and slow to code systems to incorporate those custom needs. This regularly delays the digital transformation everyone needs to get through urgently to truly compete in today’s market. We couldn’t be more excited to bring this agility and nimbleness to our solution and give mid-sized companies the automation octane they need to accelerate their channel.”

The new MDF Complete solution is included in the Impartner PRO offering, with payments as an optional feature for those customers without an existing payment solution.

“The ‘70% of MDF is never used’ statistic has been in the market for ages, and it’s driven in part by the difficulty in managing current solutions, most of which require tapping into a yet another payment solution,” says Sabin. “MDF Complete solves for that, allowing channel pros to budget by partner or geography and pay them within the same solution.”

Impartner’s full PRO offering includes.

• Code-free data customization to incorporate unique business cases out-of-the-box
• MDF Complete
• Availability for use with Impartner PX™ PartnerExperience — a sleek, revolutionary PRM interface built from the ground up for partners.
• The perfect mix of Impartner solutions for mid-size companies focused on scaling – Guided Implementation, Segmentation, Click-To-Agree Management, Multiple Language Support, Content Management System, Reporting and Insights, Partner Onboarding Workflows, Pipeline Management, Asset Library, Co-Branded Collateral, Training and Certification Management, Journey Builder and Program Compliance Manager.

Impartner’s new MDF Complete solution includes:

• Region and partner-based budget allocation
• MDF and claim management
• Multistep finance approval
• Reimbursement Processing (Optional, for customers without an existing payment solution)

News of these innovations follow a number of announcements from the company including that it has been named a G2 leader in PRM for the sixth consecutive quarter and has won a Gold Stevie and Big Innovation Award for its new Impartner PX Partner Experience. Impartner is the No. 1 and global winner on its Vendor Selection Matrix for Partner Management Automation (PMA) from analyst firm Research in Action and a leader in “The Forrester Wave™: Partner Relationship Management, Q4 2020.”

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue an average of 32.3% in the first year of use alone, click here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

Impartner receives G2 badges: Leader in Partner Management; Mid-Market Leader in Partner Management; and Users Most Likely to Recommend for Mid-Market.

SALT LAKE CITY – March 29, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), today announced that G2, the world’s largest and most trusted software marketplace, has awarded Impartner solutions in three categories in its spring 2022 report: Leader in Partner Management; Leader in Partner Management for Mid-Market; and Users Most Likely to Recommend for Mid-Market. Impartner has been ranked as a leader for six consecutive quarters.

G2 recognitions are based on responses of real uses for each of segment featured in the G2 review form. Companies achieve leader status by receiving positive reviews from verified users compared to similar products in the category. For inclusion in the report, a product must have received 10 or more reviews.

“The biggest compliment a user can give is that they endorse our software to colleagues, and we’re most proud that we are among the products that users are most likely to recommend,” said Impartner CMO Kerry Desberg.

Recently, Impartner was named the No. 1 and global winner on its Vendor Selection Matrix for Partner Management Automation (PMA) from analyst firm Research in Action and is already a leader in “The Forrester Wave™: Partner Relationship Management, Q4 2020.”

Impartner also recently won a Gold Stevie® Award in the Best Relationship Management Solution in the 16th annual Stevie Awards for Sales & Customer Service and was named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group.

“Rankings on G2 reports are based on data provided to us by real software buyers,” said Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.”

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue an average of 32.3% in the first year of use alone, click here.

About G2

G2 is the world’s largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

The award recognizes Impartner PX™ PartnerExperience – a sleek, revolutionary PRM interface built from the ground up to meet the specialized needs of partners

Salt Lake City – March 15, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), today announced that Impartner PX™ PartnerExperience won a Gold Stevie® Award in the Best Relationship Management Solution category in the 16th annual Stevie Awards for Sales & Customer Service.

Impartner was recognized for developing innovative partner experiences that save partners time while powering sophisticated and scalable channel programs. One judge commended Impartner for providing straightforward, actionable information, “A new product that helps stakeholders to keep abreast with key issues without going in circles is a welcome move. Impartner has done this well with its Impartner PX™ PartnerExperience – a sleek, revolutionary PRM interface built from the ground up to meet the specialized needs of partners.”

Other judges noted how Impartner helps companies improve their tech stack: Impartner PX helps “organizations everywhere improve their competitiveness through tech stack modernization;” And one judge noted how it solves channel partner problems, “Excellent new product that serves companies in the sector of channel technology.”

Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business, eliminating the need to dig through marketing-driven websites to find information. With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of “opinionated” drag-and-drop, widget-based tools that capture best practices honed in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more.

“People want to partner with businesses and vendors that are on the leading edge, and Impartner PX, with its modern, fresh look and intuitive design helps vendors prioritize information partners want most so they can avoid digging through layers of website content,” said Impartner Vice President of Product Gary Sabin. “This is wonderful recognition of the value this innovation brings to our customers,” said Sabin, noting that Impartner PX is 100 percent focused on simplifying the creation of partner experiences that are a strategic competitive advantage for vendors wanting to attract, retain and optimize the best parts and do so with the quickest possible time to value.

More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 51 nations, were considered in this year’s competition. Winners were determined by the average scores of more than 150 professionals worldwide on eight specialized judging committees. Winners will be recognized during a virtual awards ceremony on May 11. Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at StevieAwards.com/Sales.

“The nominations we received for the 2022 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations during the COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year’s winners for their continued success. We look forward to recognizing them on May 11.”

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue an average of 32.3% in the first year of use alone, click here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

FOR IMMEDIATE RELEASE

Judges recognize Impartner’s PX PartnerExperience, a revolutionary new PRM interface with a lightening-fast, modern, consumerized experience designed from the ground up to delight partners and accelerate channel revenue.

Salt Lake City – February 11, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), today announced it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. The company was recognized for its recently released Impartner PX™ PartnerExperience – a revolutionary PRM interface with a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate channel revenue. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information.

With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of “opinionated” drag-and-drop, widget-based tools that capture best practices honed in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more. Impartner’s new PX interface is available in the company’s Emerge and Ignite packages for SMBs and emerging companies, and will extend to the company’s complete set of packages for corporations of all sizes later mid-year – from the smallest to the largest of enterprises.

“Today, with the accelerating digital transformation, you’re competing for eyeballs, mindshare and revenue, and great partner experiences deliver more prospects and customers,” said Impartner VP of Product Gary Sabin. “Impartner provides a ‘single pane of glass’ view of leads, training, program status, MDF allocations, and more, leveraging decades of experience and best practices – everything you need to provide a better customer and partner experience. Customers work with those that make it easy to do business with; Impartner PX makes it easy.”

Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions. The full list of winners can be found here.

“Innovation is driving growth in the global economy,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to be honoring Impartner as they are one of the organizations leading this charge and helping humanity progress.”

To learn more about Impartner PX and how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue an average of 32.3% in the first year of use alone, click here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

FOR IMMEDIATE RELEASE

Salt Lake City – February 7, 2022

Impartner, the world’s most complete channel management platform and Partner Relationship Management (PRM) provider, today announced the promotion of Brad Pace, currently the VP of Operations, to Chief Operating Officer. In his role, Pace will oversee general operations including customer success, customer support, implementation and project management, IT and training and documentation.

“In his six years with Impartner, Brad has done an outstanding job of improving customer satisfaction, streamlining implementation processes, continually elevating our NPS scores and playing an invaluable role as part of my executive team,” said Impartner CEO Joe Wang. “Brad is a great fit for the newly created COO position to help continue to accelerate the growth of our larger and naturally more complex operation.”

Pace joined Impartner in 2016 and has been accountable for ensuring that Impartner customers benefit from Impartner’s channel management solutions, sales operations and acquisition integration. Before joining Impartner, Pace held a number of executive sales, customer service and analytics roles at EMC, most recently serving as VP of Sales Operations and VP of Support Operations for one of EMC’s global operating units. Pace has also held leadership positions in the management consulting industry for A.T. Kearney.

“I love helping our customers transform their channel business with Impartner’s award-winning PRM,” Pace said. “More than 75% of the world’s business transactions happen through the channel and Impartner PRM enables more of them every day than any other pure-play PRM company. I am excited to accept this role and look forward to helping our customers achieve their channel potential.”

Pace holds a bachelor’s degree from the University of Utah and a master’s in business administration from the University of Chicago’s Booth School of Business.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

FOR IMMEDIATE RELEASE

Impartner earns highest market position among top 13 global vendors based on over 100,000 data points from 1,500 manager surveys, analyst opinions and vendor evaluations

Salt Lake City – October 21, 2021

Impartner, the global pure-play leader in SaaS-based channel management technology, was named the No. 1 global winner on Research In Action’s Vendor Selection Matrix for Partner Management Automation (PMA), which brings together Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA). In the new report, Impartner scores highest for the breadth and depth of its solution offering, price/value ratio and customer satisfaction. Additionally, Impartner is recognized for its “single-pane-of-glass” vision for managing the entire partner journey, and for its developer team, which is larger than most vendors’ entire headcount, ensuring that the pace of new solutions development to the market is unmatched.

The Research in Action Vendor Selection Matrix^™ is primarily a survey-based methodology for vendor evaluation, in which 63 percent of the evaluation is based on a survey of enterprise IT or business decision makers. The remaining 37 percent is based on the analyst’s judgement, which is informed by a combination of intensive interviews with software or services vendors and their clients, plus their informed, independent point of view as an analyst. This approach is one of the key differentiators of Research In Action in market research. For this report, RIA interviewed 1,500 marketing and business managers with budget responsibility in enterprises globally. RIA selected those vendors who achieved the best evaluations scores from the buyers but disregarded those with fewer than 15 evaluations or that did not fit the market profile.

“What’s clear in this year’s report is that the pandemic has both accelerated digital transformation and created a new dimension of partners requiring a much more sensitive and dynamic digital platform,” said Peter O’Neill, author of the report and Research Director, Research In Action GmbH. “The PMA vendor landscape will leave pure-play PRM or TCMA behind. Impartner is the overall global leader for Partner Management Automation tools and automates the total partner journey — for every type of partner.”

It’s humbling and exciting to come out on top as the solution our market knows and trusts to manage their entire partner journey,” said Impartner VP Product Gary Sabin. “And certainly, to be recognized for customer satisfaction, our price/value ratio, and as the company that can best meet contemporary partner management demands through a single streamlined platform is incredibly rewarding. Those things are at the core of what the Impartner team is focused on delivering to our customers everyday worldwide.”

Join Sabin and O’Neill on November 11th, 2021, at 8 a.m. MST/4 p.m. CEST for a webinar, where they will discuss this research and partner management automation trends for 2022 and beyond. Register here: (link)

This news comes on the heels of the company’s recent announcement of a $50 million round of funding, led by Brighton Park Capital with participation from existing investors Savant Growth, Emergence and Golub Capital. Recent groundbreaking product releases from Impartner include Impartner PX^™ Partner Experience, a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate indirect sales; Journey Builder, which helps companies choreograph the perfect partner journey; and Program Compliance Manager, which helps solve the No. 2 problem facing channel chiefs, managing program compliance.

About Research In Action

Research In Action GmbH is a leading independent information and communications technology research and consulting company. The company provides both forward-looking as well as practical advice to enterprise as well as vendor clients.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

FOR IMMEDIATE RELEASE

Funding to extend Impartner’s leadership in channel technology which enables companies to scale, grow and optimize indirect sales

Salt Lake City – October 13, 2021 Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), today announced it has raised $50 million in funding. Brighton Park Capital (“Brighton Park”), a growth equity investment firm that specializes in partnering with growth-stage software, healthcare and tech-enabled services businesses, led the round with participation from existing investors Savant Growth, Emergence and Golub Capital. The investment, which brings Impartner’s total funding to date to over $113 million, will capitalize on Impartner’s growth initiatives by accelerating the company’s aggressive roadmap, bolstering sales and marketing resources, and expanding customer success initiatives to support the company’s growing global customer base.

This latest round of investment follows Impartner’s rapid year-over-year revenue growth as the pure-play channel management technology market leader. Impartner has recently been named a leader in the “The Forrester Wave^TM: Partner Relationship Management, Q4 2020,” a G2 Crowd PRM leader for four consecutive quarters, the global winner in Research In Action’s Vendor Selection Matrix for Partner Relationship Management (PRM) and for Channel Marketing and Enablement (CME), and won numerous national and international awards. Impartner customers, who range from SMBs to Fortune 50 across multiple verticals, see tremendous value from the use of Impartner’s platform, including an average of 32 percent growth in channel revenue and a 29 percent reduction in administrative costs in the first year of use alone.

“Technologies that enable companies to optimize the partner experience, automate the operational basics of their channel and accelerate indirect revenue, are table stakes for running a channel effectively,” said Jeff Machlin, Partner at Brighton Park. “Impartner is a proven leader in the space, delivering a unique turnkey solution that enhances revenue, decreases costs, and most importantly provides the visibility and analytics that companies need to maximize their channel investment. We are thrilled to partner with Joe and his growing team, and excited to support the company as it continues on its impressive growth trajectory.”

“We are proud of our success in leading the channel management technology market and honored by the confidence that Brighton Park and our existing investors have in Impartner – and we’re only just getting started,” said Joe Wang, Impartner CEO. “As companies worldwide shift from resiliency to scalability, the channel has never been more important. We are confident we have the technology, team and investment partners to continue to transform how companies worldwide manage their distributors, resellers, OEM partners and other indirect sales channels.”

The funding round follows several exciting announcements from Impartner. Recent groundbreaking product releases include Impartner PX^TM Partner Experience, a lightning-fast, modern, consumerized interface designed from ground up to delight partners and accelerate indirect sales; Journey Builder, which helps companies choreograph the perfect partner journey; and Program Compliance Manager, which helps solve the No. 2 problem facing channel chiefs — managing program compliance.

“We’re doubling down on our original investment because we’ve seen firsthand the results the Impartner platform has on accelerating indirect revenue for a broad array of enterprise customers,” said Savant Growth Founder & Managing Partner​ Eric Filipek, who led the original acquisition of Treehouse, now Impartner. “Building and scaling a direct sales organization is expensive and increasingly difficult. The channel software market is hitting a major inflection point, partially driven by the pandemic, as companies look to optimize customer acquisition costs with more leveraged go-to-market models.”

To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue, click here.

About Impartner

About Brighton Park Capital

SMBs and emerging companies to benefit first from transformative Impartner PX™ PartnerExperience, a lightning-fast, modern, consumerized interface designed from ground up to delight partners and accelerate channel revenue 

Seventy-eight percent of Impartner customers say the company’s PRM solutions give them a strategic competitive advantage; Impartner PX takes it to the next level 

Long the PRM choice of top enterprise and mid-sized companies, Impartner’s increasing focus on SMB ensures the company has solutions focused on helping companies grow and scale their channel, regardless of company size 

SALT LAKE CITY – September 17, 2021 – Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM) technology, today announced Impartner PX™ PartnerExperience — a sleek, revolutionary PRM interface built from the ground up for partners. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need for them to dig through marketing-driven websites to find information.

With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of “opinionated” drag-and-drop, widget-based tools that capture best practices honed in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more. Impartner’s new PX interface is available immediately in the company’s Emerge and Ignite packages for SMBs and emerging companies, and will extend to the company’s complete set of packages for corporations of all sizes later in the year — from the smallest to the largest of enterprises.

“People want to partner with businesses and vendors that are on the leading edge, and Impartner PX, with its modern, fresh look and intuitive design helps vendors prioritize information partners want most so they can avoid digging through layers of website content,” said Impartner Vice President of Product Gary Sabin. “This innovation is 100 percent focused on simplifying the creation of partner experiences that are a strategic competitive advantage for vendors wanting to attract, retain and optimize best partners and time to value.”

Emerging companies and SMBs the first focus

Impartner PX is available immediately for both its Emerge and Ignite packages focused on SMBs and emerging companies, which is timely given that 75 percent have increased their technology budgets by an average of 34 percent as a key part of their strategy to survive COVID.

Specifically, Impartner PX features the following benefits:

• For partners:
• Industry’s freshest, most modern and intuitive partner interface
• Clean, simplified views of the data that matters most without having to sort through non-relevant information for leads, program status, MDF allocations, training requirements and more.
• Pipeline management with Pipeline Manager, a new CRM-like experience that acts as a customer database to manage and track leads, build a sustainable sales pipeline and more. Those using Impartner’s Through Channel Marketing Solutions can automatically import data into their Impartner TCMA solution to generate and manage automated marketing campaigns.
• For vendors
• Unrivaled flexibility and agility to speed time to market, scale and embrace best practices with PXStudio. PXStudio leverages “opinionated” engineering design principles that capture best practices and offer up customized configurations field tested in thousands of real-world settings for programs with just a few partners or hundreds of thousands of partners worldwide.
• Customizable partner experiences using Impartner’s new PXStudio Widgets. These extensible, drag-and-droppable functions make it easy to customize dashboards for different partners no matter their company type, geography, business model, technological specialty or level of engagement.
• Easily adjustable partner experiences that are 100 percent configurable by channel teams without turning to their vendor or taxing internal IT departments

A continuing stream of market-leading innovation

The introduction of Impartner PX is one of a continuing stream of innovations from Impartner’s Channel Innovation Labs, which employs product managers, plus UI and UX experts and engineers worldwide. The Channel Innovation Labs has helped Impartner become the fastest growing, most award-winning channel management technology provider worldwide. Among other honors, Impartner is recognized as a leader in The Forrester Wave™: Partner Relationship Management, Q4 2020, and as a global leader for both PRM and Channel Marketing and Enablement by analyst firm Research in Action. Recent groundbreaking solutions include Journey Builder, which helps companies choreograph the perfect partner journey, and Program Compliance Manager, which helps solve the No. 2 problem facing channel chiefs — managing program compliance.

To learn more about Impartner PX and how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue an average of 32.3% in the first year of use alone, click here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

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FOR IMMEDIATE RELEASE

Recognition continues streak of recognition Impartner’s Program Compliance Manager, which solves a top issue for channel managers: Program compliance

Program Compliance Manager is industry’s only solution that automates partner tiering to ensure greater compliance while reducing administrative time and overpayments

Salt Lake City – August 4, 2021 Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM) technology, today announced that Impartner Program Compliance Manager (PCM) has been awarded Gold for New Product or Service of the Year for Cloud Computing/SaaS/Internet in the 2021 Globee Awards. The award is one in a continuing streak of recognition for PCM, which automates tier requirements to calculate and correctly assign tiers to every qualifying partner based on the evaluation cycle specified, solving the No. 2 issue for channel managers.

Resolving one of the biggest issues

A global study of channel pros revealed that program compliance is plagued by heavy, complicated and manual administrative burdens, which makes it difficult for vendors to communicate tier status to partners and leads to regular overpayments to them. In this study, 60% of vendors said they lack confidence partners are tiered correctly. What is more, 78% of those that lack confidence in tier accuracy said they may be mistakenly overpaying their partners by up to 20%.

Now in its sixth year, the Globee Annul Awards is one of the world’s premier business awards. Open to all organizations with at least one or more offices in the United States, the American Best in Business Awards recognize outstanding achievement among large-to-small organizations and startups in business, government and the non-profit sector. Organizations are eligible to submit nominations to the American Best in Business Awards in a wide range of categories that honor achievement in every aspect of business and work life.

The 2021 awards were selected from a panel comprised of more than 35 judges and included a wide spectrum of industry experts. This year’s winners include IBM, Makers Nutrition, Medifast, NewAge and others, in addition to Impartner. (See the complete list of 2021 winners here: https://globeeawards.com/american-business-awards/winners/)

“We’re always proud of the solutions developed in our global Channel Innovation Labs, but it’s hard not to be particularly proud of Program Compliance Manager, which has continued to delight customers and win ongoing recognition from an increasingly long list of award programs worldwide,” said Gary Sabin, Impartner VP of Product. “PCM automates the difficult task of partner tiering, embodies everything you expect in modern cloud and SaaS innovation, and simplifies a common business chore, ensuring increased partner transparency, a superior partner experience and reduced administrative overhead.”

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

About the Globee Awards 

Globee Awards are conferred in eleven programs and competition: the American Best in Business Awards, Business Excellence Awards (Best Employers), CEO World Awards®, Communications Excellence Awards, Customer Sales & Service World Awards®, Cyber Security Global Excellence Awards®, Disruptor Company Awards, Golden Bridge Awards®, ­­International Best in Business Awards, IT World Awards®, and Women World Awards®. Learn more about the Globee Awards at https://globeeawards.com

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SALT LAKE CITY – March 17, 2021 – Impartner, the global pure-play leader in channel management and Partner Relationship Management (PRM) technology, today announced the appointment of T.C. Doyle to the newly created position of Channel Growth Evangelist. A popular and respected journalist, book author and analyst, Doyle brings three-decades worth of channels experience to Impartner, where he will apply his content creation skills and thought leadership to help accelerate organizational momentum.

“Few professionals have covered, analyzed and advanced channel economics and dynamics quite like T.C. Doyle,” said Kerry Desberg, Chief Marketing Officer at Impartner. “T.C. brings authority, insight and appreciation to the newly created Channel Growth Evangelist position that our customers, partners and management team are eager to leverage globally.”

As a brand ambassador for Impartner, Doyle will create demand for Impartner’s technology platforms via podcasts, webinars, case studies, e-books, blogs, infographics, in-person presentations and more. He will also serve as a liaison to worlds of academia, book publishing and executive thought leadership, providing Impartner customers and partners unique insights on new business models, routes to market and disruptive innovations.

In addition, Doyle will also oversee Impartner’s Channel Chief Advisory Board (CCAB). Launched in 2020, the CCAB boasts a number of the industry’s most knowledgeable and dynamic channel influencers, who collaborate on developing best practices and thought leadership for channel executives spanning multiple industries and different geographies.

“I’m thrilled to join the premier leader in PRM innovation at the exact moment when product and service vendors are investing more money and energy into managing their partners with the finest tools available,” said Doyle. “I’m equally excited about working for a company with deep roots in the emerging tech hub that Utah’s Silicon Slopes has become.”

For the past three decades, Utah has served as Doyle’s base of operations while he has applied his talents at tier one media companies, technology vendors and market research companies, among others.

While working for Cisco, Doyle chronicled the company’s push into the developing world, creating blogs, podcasts, ebooks and more for consumption in Europe, the Middle East, Africa, Asia and South America. While at Cisco, Doyle also ghost-wrote two thought leadership books for the Financial Times Press, including “Doing Both,” which made the best sellers lists of both Amazon and The New York Times.

Doyle has also held editorial leadership positions at industry publications produced by Informa plc, UBM and IDG. Most recently, Doyle has developed research reports and executive messaging platforms for the likes of SAP and the Global Technology Distribution Council (GTDC) on behalf of CommCentric Solutions, Tampa, Florida.

“Through executive forums, virtual and in-person events, and content marketing in any format, Impartner is uniquely positioned to provide research, insights and thought leadership that channel leaders need to accomplish their objectives,” said Doyle. “As the post-pandemic economy begins to take shape, we’re uniquely positioned like no one else.”

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

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SALT LAKE CITY – Feb. 9, 2021 – Impartner, the global pure-play leader in channel management and Partner Relationship Management (PRM) technology, today announced the first 3D Virtual Conference Center specifically designed to help channel professionals around the world better connect, converse and learn. The Impartner Partner Experience Conference Center (PXCC) is a fully immersive 3D conference center that is open to the channel community and meant to help fill the void from a lack of in-person events like ImpartnerCON – one of the top channel thought leadership events worldwide.

“We’re all adjusting to meeting in 3-by-3 digital squares – we’ve made it work – but what we’re missing are those moments of serendipity and impromptu human connection that drive the most valuable outcomes from live events,” said Impartner CMO, Kerry Desberg. “Who you sit next to during a presentation, see in a hallway or meet at a cocktail party-those are the catalyst moments that allow you to make valuable business connections at live events. The PXCC venue preserves those serendipitous personal interactions and offers a unique experience our community can rally behind.”

Using the 3D virtual platform MootUp  Impartner’s PXCC, is a fully functional conference center with auditoriums, meeting rooms, breakout rooms, and lounge and social gathering areas. Already in use by Impartner for employee and customer gatherings, there is a complete schedule of educational channel sessions available to participants. It is also open to Impartner customers that want to host partner meetings, to all members of Impartner’s Channel Chief Advisory Board, and to other member of the broader channel community upon request.

When visiting the PXCC or attending events, participants simply choose an avatar and enter the environment. Users can easily “IM” others in the center and hop into audio zones for voice-to-voice conversations – in avatar form. Throughout the venue there are meeting areas where presenters can quickly share presentations and live video, or users can jump into the pre-scheduled educational sessions.

PXCC has an exciting lineup of upcoming events. This includes a Channel Marketing Best Practices Forum led monthly by Glenn Robertson, CEO of Purechannels; a live presentation from Gina Batali-Brooks, President of Is Inspired, titled Lessons from the Queen’s Gambit About Channel Management; a Channel Acceleration Bootcamp from channel partner performance consultants AchieveUnite; and ongoing Channel Chief and Chill drop-in session, Channel Digital Transformation Workshops, Impartner University and BrainLab sessions, a Partner Communications Leadership Forum and much more. Users can check back regularly for updates and new sessions on the PXCC home page.

“For years with ImpartnerCON, Impartner has enabled channel industry thought leaders and practitioners to learn through informative presentations and, most importantly, ad hoc networking opportunities,” said Gina Batali-Brooks, President of Is Inspired. “Impartner quickly pivoted and held an initial 3D event in December using an early version of what is now the PXCC. The people I talked to and met digitally during that initial event had a lot of fun with the innovative virtual event approach. The company’s ingenuity in finding new ways to continue to bring the channel together shows their commitment to facilitating the exchange of best practices in the industry.”

Companies wishing to use the PXCC for their channel gatherings can register here.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit impartner.com.

Follow Impartner on LinkedIn, Twitter and Facebook.

SALT LAKE CITY – Feb. 8, 2021 – Impartner, the global pure-play leader in channel management and Partner Relationship Management (PRM) technology, today announced that CRN®, a brand of The Channel Company, has named Mark Rogers, SVP of Alliances and Strategic Relationships, to its 2021 list of Channel Chiefs. The prestigious annual list recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation and growth.

Rogers leads the company’s ongoing efforts to build and grow Impartner’s world-class partner ecosystem including establishing and growing strategic relationships with the industry’s leading CRM and CPQ solutions, channel-related software (LMS, Rewards/Incentives, CDM, etc.) and service providers.

“At no other time in history have channel partners been more important in helping vendors close the last mile – Impartner is no exception,” said Impartner CEO Joe Wang. “Our partners have been critical to our success, and without question will be the catalyst to our next stage of rapid growth. We are excited to have Mark recognized by CRN and under his leadership, are committed to living up to the expectations associated with this recognition.”

“I am humbled and honored to be a named among this prestigious group,” said Rogers. “Our company and strategy revolve around the success of the channel. I am grateful to our exceptional partners who are the core of that strategy and so critical to our success. We are deeply committed to leveraging our own technology and the best practices from our world-class customers to augment the success of our outstanding partner ecosystem and launch our channel to the next level in 2021.”

The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates. CRN’s 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs.

“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

Follow The Channel Company: Twitter, LinkedIn, and Facebook.

About Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com.

Follow Impartner on LinkedIn, Twitter and Facebook.

Impartner receives the report’s highest scores possible for Partner Coselling and Comarketing, Product Innovation Roadmap and Supporting Products, Services and Ecosystem criteria

SALT LAKE CITY – Nov. 4, 2020 – Impartner, a global leading provider of channel management and Partner Relationship Management (PRM) technology, announced today that Forrester has named Impartner a leader in PRM in “The Forrester Wave™: Partner Relationship Management, Q4 2020.”  The Forrester Wave™ evaluated the 14 most significant PRM providers, and Impartner received the highest possible scores in the Partner Coselling and Comarketing; Product Innovation Roadmap; and Supporting Products, Services and Ecosystem categories.

“In 2020 and moving into 2021, the channel has never been more important to helping companies have feet on the ground when they can no longer be there in person,” said Impartner VP of Product Gary Sabin. “We are proud to be recognized as a leader for our PRM platform, which is the choice of corporations worldwide that turn to us to help them accelerate the performance of their channel an average of 32.3 percent* in the first year of use alone. We’re also particularly excited to receive the highest score possible in the product innovation roadmap criterion for the assurance it provides that we help future proof companies’ business as we move into 2021 and what we anticipate to be continued, unprecedented shifts in the market.”

In addition to the company’s expanding channel technology portfolio, the report also recognized Impartner’s proven integration with top CRMs and the company’s advancements in adaptability and flexibility: “Most references shared feedback about very tight integration with Salesforce CRM and the support received from a very large community of buyers, partners and consultants. Deep integration with Microsoft Dynamics was announced in 2019 and has resulted in customer wins and broader market appeal. Impartner has scaled up its global functionality and support considerably and is an adaptable and flexible enterprise-class platform that can integrate into the largest and most complex environments.”

The news from Impartner comes on the heels of a string of announcements for the company, including the continued expansion of its channel management technology platform. As noted in the report, “Impartner continues an aggressive acquisition strategy, improving breadth and depth. With a flurry of acquisitions since our last report including Tremolo, Amplifinity and recently TIE Kinetix, Impartner is building out a broader platform to support both transacting and non-transacting channel types.”

“As a leader, we’re humbled by the responsibility to help shape the future of PRM and the channel management technology industry,” continued Sabin. “It’s an exciting period for both Impartner and channel management, and we look forward to innovating, collaborating with partners, and growing to meet new demands as we continue to drive the evolution of the indirect sales landscape.”

To read more of the findings from The Forrester Wave™: Partner Relationship Management, Q4 2020 report, download a copy of the report, here. For a demo or to request a POC of Impartner’s award-winning technology, click here.

About Impartner

Impartner is a global leading provider of channel management platform and the fastest-growing pure-play Partner Relationship Management (PRM) provider, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The company’s flagship PRM solution is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20 and for London call +44 0 20 3283 4465. Follow Impartner on LinkedIn, Twitter and Facebook.

*Impartner bi-annual global customer study, 2019, Qualtrics Platform

Salt Lake City – Nov 14, 2019 –Impartner, the fastest-growing and most-award winning pure-play channel management platform, announced today that it has received $20 million in growth capital financing from Vector Capital, a leading global private equity firm specializing in transformational investments in technology businesses. The financing will allow Impartner to further accelerate their already strong growth by increasing sales and marketing expenditure and acquiring complementary technologies, continuing to capture momentum in the fast-growing channel management technology market, which analysts estimate could be as large as $5 billion.

“Impartner has a proven track record of helping companies accelerate indirect revenue and providing them with a powerful lever that can accelerate their performance,” said Ilya Voytov, head of research for Vector Capital’s Credit Strategy. “We are pleased to be working with CEO Joe Wang for the third time and are confident that Impartner has the right team and product offering to extend their leading market position in this sector.”

“This is a pivotal period in Impartner’s history,” said Impartner CEO Joe Wang. “In the more than four-and-a-half years since acquiring Treehouse, now Impartner, we’ve been on a market-making trajectory that’s changed the face of how companies worldwide manage their channels. This funding is additional octane that helps us continue to accelerate that transformation.”

The funding announcement continues a steady stream of recent news from Impartner including ongoing national and international recognition for Impartner PRM, a cooperative agreement with Microsoft to co-sell and co-market Microsoft Dynamics 365 and Impartner PRM, a recent acquisition that is the second in just over a year, a new milestone of more than 10M partners signing into portals using Impartner technology worldwide and a move to a 4^th office in as many years.

About Impartner

Impartner delivers the industry’s most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner’s flagship Partner Relationship Management (PRM) solution is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Follow Impartner on LinkedIn, Twitter and Facebook.

Salt Lake City – Nov 7, 2019 – Digital transformation is the phrase on every corporation’s lips, defined by “fundamentally changing how you operate and deliver value to customers.” When network infrastructure giant CommScope set out to transform its go-to-market technology that manages their direct and indirect sales in a compressed time period – they turned to the proven, powerful integration of Impartner’s Partner Relationship Management (PRM) solution with Microsoft Dynamics 365 Customer Relationship Management (CRM) technology.

“We may be a bit unique, in that we decided to do a full CRM transition into Microsoft Dynamics 365 at the same time that we built our partner portal with Impartner and it was critical both solutions integrated well,” said Melanie Zevenbergen, VP of sales and channel enablement with CommScope, as she broke down the transformation in a new Impartner video case study released today.  “From the start, we had to put a lot of trust in both Impartner and Microsoft, and we had to trust that they were going to work together extremely well with us, or we were never going to make the go-live date.”

In rebuilding the company’s portal, the objective was to move from a home-grown portal with custom code to an out-of-the-box solution which made it easy to scale and deliver an agile, customized, personalized experience to partners without a lot of work, energy and time.  “Our partners play a critical role in bringing our solutions to life, and for many of our partners around the world, our partner portal is the face of CommScope and is key to our ability to facilitate process and build relationships,” said Zevenbergen.  “Impartner rose to the top in the vetting process as both one of the most highly recommended solutions but also the one, in competitive analysis, that best met the current and future needs of CommScope.”  Following are the key benefits since launching the new portal:

• Dramatic increase in portal usage
• Much improved user experience
• Dynamic dashboards with just-in-time information and relevant information for partners
• Customized news feeds for partners based on user profile and organization
• Social media amplification tools that make it easy for partners to share CommScope messaging

The development process, said Zevenbergen, was also positive. “We worked together right from the start to make sure that our CRM implementation was hand in hand with our Impartner build. We connected with the Impartner team from day one. You would join conference calls and it felt like a big family. We laughed a lot, but we also worked really hard. You don’t see that very often in the space. Those are the kinds of people you want to get in the trenches with when you’re doing a project like this. And I was amazed that we were able to do what we did. I know that Impartner is here for us today, and I know that Impartner will be there for us tomorrow.”

To learn more about CommScope’s digital transformation, watch the video case study here.  If you’re ready for a demo of Impartner PRM and to learn more about our seamless integration with Dynamics 365, click here.

About Impartner

Impartner delivers the industry’s most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner’s flagship Partner Relationship Management (PRM) solution is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Follow Impartner on LinkedIn, Twitter and Facebook.

Salt Lake City –November 6, 2019 – Impartner, the world’s fastest-selling, most complete channel management platform, today announced it has received the 2019 Business Intelligence Group’s BIG Award for Business for New Product of the Year, Technology Software, Small Companies. The organization’s annual program rewards companies, products and people that are leading their respective industries worldwide and nominees are judged by business executives with relevant experience and knowledge.

In winning the award, Impartner was recognized, in part, for its introduction of Impartner PRM for Microsoft Dynamics 365. With its proven integration with Microsoft’s flagship CRM, customers can now manage their direct and indirect sales from within a single console. Impartner’s recent acquisition of Amplifinity was also recognized, given the purchase makes Impartner the only channel management platform to offer a partner management solution for both traditional/transactional and referral/non-transactional partners.  Referral partners are now the fastest growing segment of partners, and companies with a formalized versus ad hoc program generate 30 percent more revenue from this new generation of partners.

“We are so proud to reward Impartner for their outstanding 2019 achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners is clearly leading by example in the global business community.”

“Recognition like this is always exciting for the light it shines on the value we bring to our growing customer base worldwide of top corporations that include a who’s who list of names from T-Mobile to CommScope to Fortinet,” said Dave R Taylor, Impartner CMO.  “It’s particularly rewarding to have our new Microsoft solution and our recent referral software acquisition be part of what sets us apart with the judges, as both tap into dramatic growth opportunities for our customers and our company.”

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reducing administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Seventy-eight percent of top corporations also say Impartner’s Partner Relationship Management solution helps them create a partner experience that’s a competitive advantage

Salt Lake City – September 11, 2019 – Impartner, the fastest-growing and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced the results of its second, bi-annual global customer survey, which continues to validate the transformative power of PRM to accelerate channel revenue. In the study, for which responses are anonymous, companies in Impartner’s customer base worldwide reported an average of a 32.3 percent increase in revenue and a 29 percent decrease in administrative costs in the first year of use alone. Just as significant, 75 percent reported that the company’s flagship solution, Impartner PRM, helped them scale their channel program, 78 percent said it delivered a partner experience that was an advantage over the competition and 77 percent report a return on investment in less than 18 months.  Full survey results are summarized in a new Impartner White Paper, “The Business Case for PRM,” which is available as a complimentary download here.

“The results validate what we see and hear from users around the world everyday – that PRM has an unparalleled ability to accelerate revenue over nearly any other decision a company can make,” said Dave R Taylor, Impartner CMO. “It’s incredibly rewarding to see customer after customer use Impartner PRM to transform the performance of their channel in a way that ensures it’s viewed as a valued revenue producer and not a cost center.”

Other Impartner PRM performance statistics in the study include:

• Reduction in channel conflict reported by 80%
• 41% increase in partner engagement
• 45% increase in ability to recruit and onboard new partners
• 26% increase in the number of partners whose performance has improved
• 22% increase in revenue from partners using through-partner marketing
• 50% increase in channel account managers’ ability to meet quota
• Expressed as percent of channel revenue increase, percentage of the following attributed to PRM:
  • 47% better deal registration
  • 36% better sales enablement
  • 35% recruiting and onboarding process
  • 35% better training
  • 21% better marketing through and to partners
  • 20% better performance from more partners

“No matter how you slice it,” said Taylor, “a contemporary PRM solution elevates every aspect of your channel.  As a system of record for your channel technology stack, a PRM unifies and optimizes the performance of your channel – enhancing the experience for your partners and accelerating revenue for your indirect sales in a way that ensures your channel is a strategic competitive advantage for your organization.”

The study continues a stream of news and milestones for the company, including ongoing national and international recognition for Impartner PRM, a cooperative agreement with Microsoft to co-sell and co-market Microsoft Dynamics 365 and Impartner PRM, a recent acquisition that is the second in just over a year, a new milestone of more than 10M partners signing into portals using Impartner technology worldwide and a pending move to a 4^th office in as many years.

Download your complimentary copy of the whitepaper here. If you’re ready to see this same performance from your channel, click here for a demo.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reducing administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Salt Lake City – September 5, 2019 – From deep in the heart of Utah’s Silicon Slopes, a seemingly endless stream of innovative tech companies continues to emerge, including PrinterLogic, a serverless printing infrastructure innovator. Having both a direct and indirect path to market has been key to their growth, but in taking their channel to the next level, they knew they needed to replace their home-grown portal with a Partner Relationship Management system and portal capable of delivering a world-class experience for their partners. A new video case study released today details their journey to select a new PRM and their choice of the industry’s fastest-growing, most award-winning solution, Impartner.

“When we’d originally built out our channel program, we started with our own, home-grown PRM, which was expensive and time-consuming,” said PrinterLogic Channel Marketing Manager Nate Truman.  “We had to have a few employees just in charge of our internal PRM and it simply wasn’t working efficiently or effectively.”

“As we looked at solutions in the market,” Truman continued, “Impartner gave us more of the value we were looking for and immediately when we started working with them they gave us a rep to walk us through step by step. Impartner was great at giving me all the resources I needed to get started going. We had a weekly call with them, and they worked with our IT team to set it all up – and we’ve been able to scale rapidly as soon as we got up and running.”

Not only has the portal helped PrinterLogic scale, it’s been well received by both partners and sales teams.  “One of the things we love about Impartner is that it’s so seamless….I’ve heard from partners that we have one of the best partner portals that they’ve seen,” Truman said, adding that their sales teams have also latched onto the solution. “They’ve loved knowing that their partners can jump on our portal and start working with them immediately. Rather than them having to dig in and find an asset, they can tell the partner where to find it and to go into the partner portal and start using it.”

To learn more about PrinterLogic’s choice and implementation of Impartner, and why Truman said, “They have made my life and my team’s life so much easier,” click here for the full video case study.  If you’re ready for a demo on how Impartner can help your company accelerate your channel, click here for a demo.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

The user experience is now a top concern for enterprises. Companies today want software that is highly responsive, reliable and easy to use. The Enterprise Technology category honors companies that create communications solutions that make life easier for end-users, while providing greater innovation to the enterprise marketplace.

According to the publication, Impartner was selected for its SaaS-based PRM software, which over the last year has been updated with multiple new features, reinforcing its position as an industry leader in the PRM space. ChannelVision is proud to honor Impartner as a 2019 Visionary Spotlight Award winner.

“Impartner continues to set the standard for excellence in the PRM industry,” said Beka Business Media President and CEO Berge Kaprelian. “We were very impressed with the new features that the company has added to their solution, including a segmentation engine, an asset automation engine, CRM sync, and more. Congratulations to Impartner—a 2019 Visionary Spotlight Award winner and a formidable player in this competitive space.”

“We are grateful and humbled by this award from ChannelVision Magazine  both for our team and the recognition of the value our continued drumbeat of innovation brings to our rapidly growing customer base worldwide,” said Dave R Taylor, Impartner CMO.

The recognition comes on the heels of a continued stream of news and milestones for the company, including other national and international recognition for Impartner PRM, a cooperative agreement with Microsoft to co-sell and co-market Microsoft Dynamics 365 and Imparter PRM, a second acquisition in just over year, a new milestone of more than 10M partners signing into portals using Impartner technology worldwide and a pending move to a 4^th office in as many years.

To learn more about Impartner’s award winning features and how Impartner PRM can transform your partner experience, click here to learn more.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

About the Visionary Spotlight Awards

The annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services and deployments across numerous technology categories.

Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, and creativity and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers.

For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at [email protected].

Salt Lake City – August 20, 2019 – Impartner, the fastest-growing and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has acquired Amplifinity, the leader in referral partner management software, to help formalize management of emerging “shadow channel” partners, which are expected to explode in growth in the coming decade. By providing corporations with an intentional, versus ad-hoc process for managing these increasingly critical relationships, companies see an average revenue increase of over 30 percent from these partners. The shadow channel of non-traditional partners has emerged because business unit buyers, who make 72 percent of purchasing decisions, increasingly turn to disparate groups such as industry-based consultants, service providers and Independent Software Vendors to help implement technology given their role as trusted advisors.

“The shift in today’s partner landscape is tectonic,” said Joe Wang, Impartner CEO. “With factors such as changing business models due to SaaS companies and the shift to business unit buyers from IT, an increasingly omni-channel environment has emerged to serve the customer no matter how they reach out. The time is now to make sure we’re rounding out our technology with solutions like Amplifinity to help our customers bring the same process and structure we’ve brought to managing traditional partner models to managing and rewarding new types of partners in this changing channel landscape.”

Forrester’s Principal Analyst, Channel Partnerships and Alliances, Jay McBain, addressed the trend earlier this year in his Forrester blog, What I See Coming For The Channel In 2019. One of his 2018 predictions was that “vendors [will] put formal shadow-channel programs in motion,” wrote McBain, citing a vendor who has since replaced “its traditional, compliance-based programs with new performance-based programs designed to reward all types of partners, business models, and various customer technology consumption preferences…Most programs will follow suit in 2019.”

“This acquisition underscores that emerging partner groups have moved into the main stream mix for corporations everywhere and need to be managed as such,” said Amplifinity CEO Bill Weissman. “Traditional and non-traditional partners are the new normal for corporations everywhere, and by bringing our technology together with Impartner’s, customers now have a complete tool set to maximize their business relationship with every type of partner and accelerate revenue for everyone.”

The acquisition includes Amplifinity’s referral marketing software, which automates and formalizes the referral process for lead generation at scale and includes its incentive management technology and integrations to a suite of payment fulfillment providers to reward this new generation of partners in the manner they most prefer. Amplifinity’s team will remain in the company’s Ann Arbor, MI, offices, adding a Midwest team of developers to Impartner’s global Channel Innovation Labs, made up of engineers, data scientists, UX and UI professionals and channel strategists who are committed to providing future-proof channel management technologies and services that accelerate channel performance.

To learn more about how this newly acquired referral marketing software can help you manage your growing referral partner network, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

 Winners chosen from nearly 100,000 submissions from ACQ5’s readers worldwide

Salt Lake City – July 31, 2019 – Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has been recognized with three ACQ5 Awards for International Technology Company of the Year, SaaS-Based PRM Solution Provider of the Year and Gamechanger of the Year for CEO Joe Wang. This is the second year in a row Impartner has received multiple ACQ5 awards, which are chosen from nearly 100,000 submissions from the corporate news site’s global readership. The awards recognize organizations and individuals that demonstrate an ability to deliver services and skills to meet clients’ needs and adapt to market and regulatory conditions – and are truly worldclass in the way they are run and in the services they deliver to clients.

“These awards come on the heels of what has already been a tremendous year for Impartner, and we couldn’t be more proud of the recognition this gives to our employees and the value we drive for our customers worldwide,” said Dave R Taylor, CMO of Impartner.

Taylor notes recent accomplishments for the company include crossing the 10 million mark for partners signing into portals using Impartner technology and its yearly customer conference, ImpartnerCON, establishing itself as the largest gathering of channel chiefs worldwide. “This is the year PRM has absolutely ascended to the same level as Customer Relationship Management (CRM) solutions for its criticality to any company’s go-to-market technology architecture,” said Taylor.

To learn more about how Impartner can help your company accelerate the performance of your channel by an average of 31 percent a year, click here to schedule a demo.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Salt Lake City – July 15, 2019 –

When facing a two-month deadline before having to pay millions of dollars in fees from a vendor they no longer wanted, a major multi-national network infrastructure company turned to Avtex, a top Microsoft partner, to transform the technology stack they were using to manage their direct and indirect sales.  Despite the tight deadline, the customer was determined to transition to a modern, integrated CRM/PRM solution that met customer and partner expectations for  ease-of-use, similar to solutions found in consumer-type applications – ultimately resulting in the choice and implementation of Microsoft Dynamics 365 and Impartner PRM for Microsoft Dynamics in just a few months.

A new whitepaper released today from Enterprise Strategy Group, an IT analyst, research, validation, and strategy firm, details this rapid business and successful business transformation.  The paper, sponsored by global Partner Relationship Management (PRM) pure-play leader Impartner, paints a comprehensive picture of how these two solutions can be easily and rapidly implemented and integrated – not only providing an additional revenue stream for this top Microsoft Partner but also confidence for other corporations looking for a fast, proven transition to a contemporary, world-class solution.

“For business leaders worried about making a change to their core sales and marketing go-to-market technology infrastructure, this is a remarkable story of transformation that truly inspires confidence that it can be done, at a major scale, in a relatively short amount of time, and deliver immediate results,” said ESG’s Kevin Rhone, director of channel acceleration and whitepaper author.

Key highlights in the whitepaper include how and why the customer ultimately pulled the trigger on the transformation, how they conducted search, why they settled on Dynamics 365 and Impartner PRM, and ultimately, why they said, “Our economics got much, much better.”  Just as important, the transformation delivered powerful business benefits for Avtex, allowing them both the chance to delight this customer, but also have a demonstrable transformation that includes both CRM and now, with a proven, out-of-the-box PRM solution, further expanding their revenue stream and giving them a powerful, proven, 1, 2 punch against other competing CRM/PRM solutions in the market.

In addition to Impartner’s out-of-the-box flexibility, Avtex Systems Implementation Lead Nick Trotta stresses the depth and experience of the Impartner team in helping bring their new client’s technology stack to life. “The people at Impartner deliver an expertise around channel management that helps guide companies on how their channel should run – they are not just web developers or software providers.  Throughout the process, we had people in the room that could challenge our thinking and carry best practices into the process – and together we were able to launch this world-class solution and meet our client’s deadline.”

What’s equally exciting, said Jason Wickman, Avtex VP of sales and marketing, is the revenue growth potential moving forward. “We see a huge opportunity with our clients and prospects for transforming marketing, sales and service through PRM,” said Wickman. “Impartner is making all the right investments and providing a solution that is innovative and amplifies how we can help them with this approach.”

“Stories like these are incredibly rewarding for us at Impartner,” said Dave R Taylor, Impartner CMO.  “At every level, it’s exciting to see Microsoft’s accelerating growth in the market and as more and more prospects look to us to be able to operate in the Microsoft technology ecosystem, it becomes increasingly important to ensure we provide an easily integratable managed solution with entities that are simple to map from the PRM to the CRM and ensure they have clear, master view of how every aspect of their company is performing.”  Taylor also noted that both customers and partners can purchase and implement Impartner with the additional confidence that comes from the company’s recent ranking as a leader in the Q4 2018 report, The Forrester Wave for Partner Relationship Management.

To download your free copy of the whitepaper, click here.  To explore what Impartner can do for your company or partnership, visit Impartner in Booth 2910 at Microsoft Inspire July 14-17 in Las Vegas.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Salt Lake City – June 27, 2019 – Impartner, the world’s fastest-selling and most-award winning pure play Partner Relationship Management (PRM) solution, today announced that it has surpassed the 10 million marker for partners signing into partner portals using Impartner technology, a 10X increase in the past three years.  The milestone is a clear sign that PRM technology has moved beyond “early adopters” and into place as the defacto channel management technology solution for leading corporations worldwide, who typically see 75 percent or more of their revenue flowing through the channel.

“We’re proud to power the front door for millions of partners on behalf of companies who have turned to Impartner PRM to transform their partners’ experience and optimize the performance of their indirect channel,” said Impartner CEO Joe Wang. “However, while this is a significant milestone, it signals to us that the market has now reached the tipping point where the indirect sales performance of corporations using a contemporary, out-of-the-box PRM solution that can be up and running and delivering value in as few as 14 days will outpace those without.  The ‘have nots’ are now at risk of falling behind, and we expect this milestone to double quickly.”

This PRM market momentum tracks with leading analyst firm, Gartner. According to the Gartner Hype Cycle for CRM Sales, 2018 (July 2018), “the PRM technology market is moving toward the Plateau of Productivity in less than two years on the strength and quality of products offered by the leading vendors, and innovation offered by new vendors. However, there is still considerable opportunity, based on the fact that only few industries (such as the high-tech industry, retail banking and large insurers) have adopted the full range of PRM.”

This milestone joins a continual list of recent accomplishments for the company, including the following:

• Signed cooperative agreement with Microsoft to co-market and co-sell Microsoft Dynamics 360 and Impartner PRM to accelerate direct and indirect sales
• Grew its annual customer and channel management summit, ImpartnerCON19, which was held in May of this year, into the largest gathering of channel chiefs worldwide in just four years since the company’s acquisition by Wang and growth equity firm, Kennet Partners.
• In the same time period, grew the company’s logo base 10X, drawing in a stream of world-class companies including Splunk, ZenDesk, T-Mobile, Finastra, CommScope and Smartsheet.
• Added additional logo growth of such marquee clients such as Autodesk and Juniper Networks through sales of Impartner’s News on Demand and Social on Demand solutions, which were added to the company’s product portfolio after acquiring Tremolo Software just over a year ago.
• Won a continued streak of national and international awards, including, for the second year in a row, being named a Red Herring Top 100 North America winner.
• Continued expansion of Impartner’s employee base, including the ongoing growth of its Channel Innovation Labs team of engineers, data scientists and UI and UX professionals in EMEA and LATAM. To accommodate the expansion, the company is moving into its third office in recent years in August.

To learn more about how Impartner can help transform your partners’ experience, accelerate the performance of your channel, and ensure your corporation does not fall behind others who have already turned to a contemporary PRM to turn their channel into a strategic competitive advantage, click here for a demo.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Salt Lake City – May 21, 2019 – Impartner, one of the world’s fastest-selling and most-award winning Partner Relationship Management (PRM) solutions, announced today, for the second year in a row, it has been named a 2019 Red Herring Top 100 North America winner at Red Herring’s annual awards event. The awards recognize the continent’s most exciting and innovative private technology companies and are chosen from thousands of entrants. Companies were judged by industry experts, insiders and journalists on a wide variety of criteria including financial performance, innovation, business strategy, and market penetration, and include winners from a host of verticals including FinTech, marketing, security, IoT, and many more. Brands such as Alibaba, Google, Kakao, Skype, Spotify, Twitter and YouTube have all been singled out in Red Herring’s storied history.

“This year’s crop of 100 winners has been among our most intriguing yet,” said Red Herring Chairman Alex Vieux. “North America has led the way in tech for so many years, and to see such unique, pioneering entrepreneurs and companies has been a thrilling experience. Impartner should be proud of its achievement.”

“For more than 20 years, Red Herring editors have built a reputation for cutting through the hype and picking companies that will continue on a trajectory to success, and we’re incredibly honored to receive this recognition for the second year in a row,” said Impartner CEO Joe Wang. “This award is ongoing validation of the power of PRM to transform indirect sales, which is typically 75 percent or more of a company’s revenue – and is why we repeatedly hear from industry analysts that Impartner is the next Marketo – another powerful testament for this  transformative technology and the work by our Impartner teams worldwide.”

Ongoing momentum

The recognition comes as Impartner continues an exponential growth streak that’s driven by an ever-increasing slate of customer wins from Fortune 100 corporations in multiple verticals from tech, to manufacturing to oil and gas, to FinTech. Top logos include Autodesk, CommScope, Fortinet, JDA and Smartsheet, all of which recently presented at the company’s annual customer conference, which is now the largest gathering of channel chiefs worldwide.  Global customer studies of the power of Impartner’s PRM channel management software show an average increase of 31 percent a year in channel revenue and a 23 percent decrease in administrative costs.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Salt Lake City – May 3, 2019 – Impartner, the world’s best-selling pure-play Partner Relationship Management solution today announced the winners of its fourth annual customer awards, which were presented at ImpartnerCON19, the company’s annual global customer and channel management summit. The theme for this year’s conference, which is now the largest conference of channel chiefs in the industry, was Elevate, with the focus being on helping companies prepare for 2020 and the decade beyond. Following are the winners of this year’s Impartner Elevate Awards, which are presented to companies setting the pace for channel operations:

• Autodesk: For pushing the boundaries of personalized channel communications in eight languages using Impartner’s News on Demand solution.
• Avigilon/Motorola: For innovation in CPQ functionality for partners and spectacular growth in partner engagement.
• CommScope: For completely transforming their CRM and PRM solutions simultaneously and in record time, and at the same time, delivering an innovative, ground-breaking partner experience.
• Finastra: For pioneering use of PRM in the fast-growing fintech industry.
• McAfee: For a rapid, streamlined, efficient implementation of a PRM solution, despite the complexities of a major organization.
• Poly: For nimbleness in the transformation of the company’s channel management solution, all while integrating a major acquisition.
• T-Mobile: For the creation of a unique partner and distribution experience to enable an unparalleled, more comprehensive market presence.

At the event, Impartner also presented its first Partner of the Year Award to AchieveUnite, for being the company’s highest producing referral partner.

The 4th annual conference comes as Impartner continues a growth streak that’s driven by an ever-increasing slate of customer wins from Fortune 100 corporations in multiple verticals from tech, to manufacturing, to oil and gas, to fintech, all of which has resulted in a 10x growth  in new customer logos in the same four-year time period. During the conference, the company also announced a new collaboration with Microsoft to accelerate direct and indirect sales by co-marketing and co-selling Impartner PRM and Microsoft Dynamics 365.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

Impartner launches Partner Relationship Management technology specifically tailored for quick, easy integration with Microsoft Dynamics 365

FOR IMMEDIATE RELEASE

Salt Lake City – May 2, 2019 – Impartner, one of the best-selling, most-award winning Partner Relationship Management (PRM) providers, today announced a collaboration with Microsoft to offer an integrated technology solution to help customers accelerate both direct and indirect sales from within a single console. In support of the collaboration, Impartner is launching Impartner PRM for Microsoft Dynamics 365, which is specifically tailored to integrate tightly with Microsoft’s Customer Relationship Management solution at a native level and provide channel marketing and sales professionals with a clean, integrated master view of their channel success. With the solution, lead distribution, deal registration, cooperative marketing, partner onboarding, business analytics, and other tools required to successfully scale channel revenue all integrate simply and quickly into a common workspace. Microsoft will co-market and co-sell both solutions to Dynamics 365 customers and together with Impartner, ensure seamless support.

“Impartner has worked tirelessly to attain the level of market success we have seen to date,” said Impartner CEO Joe Wang. “We couldn’t be more excited about this collaboration to better serve the tidal wave of demand we’ve seen from our customers, many of whom are embracing the power and flexibility of Microsoft Dynamics 365, and are looking for a proven joint solution that ensures they can be up and running quickly.”

“PRM solutions provide companies with a nerve center for managing and optimizing their channel sales ecosystem in the same way that CRM facilitates direct sales,” said Ariel Katz, General Manager of Dynamics 365 for Sales. “Impartner PRM provides scale for companies who increasingly turn to the indirect channel as the growth driver for their business. Impartner has developed integrations into Dynamics 365 to deliver an end-to-end solution that critically accelerates both direct and indirect sales.”

Smooth, rapid integration

Already, Microsoft System Integrator and Premier Gold Partner NuSoft is benefitting from Impartner’s new solution. “As a system integrator, solutions that are out-of-the-box and can be implemented quickly are what delivers the most value to our customers,” said Nick Trotta, a systems implementation lead at NuSoft. “That’s certainly the case with Impartner PRM, which we’ve recently implemented for a major communications infrastructure company. We were under an incredibly tight deadline to help this company migrate from their existing CRM to Microsoft’s solution and bring in a new PRM solution at the same time – and we could not miss the deadline at the risk of a major financial penalty to our client. With Impartner, we were able to stand up the solution quickly with a combination of out-of-the-box features which required no customization, and also had flexibility to customize where necessary to address some specific needs of our client.”

The newly released integration between Impartner and Microsoft enables sales teams to:

• Manage indirect sales with the same level of insight and scrutiny that they traditionally manage direct sales. Rather than relying on “quarterly business reviews,” channel sales teams and their indirect sales partners can communicate and pass critical deal information back and forth through the portal on a 24×7 basis, cracking open the “black box” of channel sales and removing the surprise of revenue production (or the lack thereof) from the indirect channel. Customers can see their pipeline with great insight and clarity, and report and manage it with the same suite of Dynamics 365 tools they use to manage direct sales.
• Provide indirect sales partners a single login experience.  Impartner makes it easy for partners to register deals, access leads and opportunities, request and use cooperative marketing funds, and get updates on business goals and incentives — all through a perfectly personalized portal experience.
• Bring process and discipline to the indirect sales channel.  Impartner provides a unified set of analytics and management tools that seamlessly align with the Microsoft suite of tools traditionally used to manage the direct sales channel.

To learn more about how the collaboration between Microsoft and Impartner offers new ways indirect sales teams to more effectively engage with partners, visit Impartner.com/Dynamics365

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Fourth annual gathering now largest vendor-led event for channel chiefs worldwide, mirrors Impartner’s 10x growth in new customer logos in same time period

Headliners include analysts from top firms and customers outlining best practices using Impartner to drive revenue including Autodesk, CommScope, Fortinet, JDA and Smartsheet

Salt Lake City – April 26, 2019 –For the fourth year in a row, channel leaders from the world’s top corporations are flocking to Utah for ImpartnerCON19, the global Partner Relationship Management (PRM) pure-play leader’s annual customer and channel management summit. Speakers at the conference, which has quickly become a must-attend for channel chiefs worldwide, include keynotes from top analysts including Jay McBain, Forrester’s Principal Analyst covering Channel, Partnerships and Alliances, and customer presentations from leading corporations such as Autodesk, CommScope, Fortinet, JDA and Smartsheet.

“The momentous growth of this conference absolutely tracks with the revolution in channel management driven by technologies like Impartner PRM, which companies must embrace at the risk of peril for their businesses and their careers,” said Joe Wang, Impartner CEO. “Today’s channel leaders must possess a robust, contemporary combination of technological prowess and business acumen that’s powerful enough to keep up with the pace of change and increasing complexity in today’s market. This conference is 100 percent focused on helping our customers tackle those challenges, be ready to conquer 2020 and the new decade beyond, and maximize the indirect sales opportunity.”

This momentum in the market tracks with insights from Forrester’s McBain. “The third stage of sales and marketing transformation will be anchored around effective partner relationship management and through-channel marketing automation,” wrote McBain in a recent Forrester blog post. “With 75 percent of world trade flowing indirectly, brands are starting to invest in their indirect channels, partnerships, and alliances at the same level.”

Informa Tech Editor T.C. Doyle has attended the conference since its inception and has observed the astounding growth firsthand. “Seeing yet another Utah company ascend in the market and so quickly create a conference that’s now drawing the kingpins of the channel to discuss channel strategy for the next decade is a testament to the value Impartner delivers to its customers.”

Fourth-time attendee Sherman Tam, head of enterprise partner marketing for Data Center Systems at Western Digital, confirms the value of the conference. “If there’s one event I go to each year, it’s ImpartnerCON,” said Tam. “As a channel leader, I have access to attend a host of conferences throughout this year, and ImpartnerCON is the one I can’t miss because it’s not just attended by IT leaders. It brings together channel leaders from different industries and top analysts to exchange best practices. There is no other conference that provides direct access to such a broad range of channel professionals.”

The conference comes as Impartner continues a growth streak that’s driven by an ever-increasing slate of customer wins from Fortune 100 corporations in multiple verticals from tech, to manufacturing to oil and gas, to fintech. Global customer studies of the power of Impartner’s PRM channel management software show an average increase of 31 percent a year in channel revenue and a 23 percent decrease in administrative costs.

For more information about ImpartnerCON, including presentations by SiriusDecisions, Forrester,  and the 2112 Group and CRN Magazine’s sponsorship of a Women of the Channel reception during the event, click here. To learn more about how Impartner can accelerate your indirect revenue, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Close collaboration between the business unit buyer and IT teams helped the company choose Impartner as the solution best suited to integrate with existing technologies and power efficient, scalable channel growth

Salt Lake City – March 5, 2019 – When customer service and engagement software leader and long-time investor favorite, Zendesk set out to find a new technology solution to power its channel operations, one thing was clear from the beginning: a close collaboration between the business unit buyers and IT would be key to choosing the technology best suited to integrate with the company’s existing technology stack and power the growth of their already global network of channel partners.  In a new video case study released today, Zendesk’s John Sampson, director of channel marketing, and Alana Hill, IT manager of marketing applications, detailed the company’s choice of Impartner, the industry’s best selling, most award-winning pure play Partner Relationship Management (PRM) solution, as the system of record to manage their channel.

“We focus on the partner experience first, so we wanted a solution that could allow us to not only provide a great experience for our global network of partners and the people that were interacting with us through our partner portal, but also a great platform for our sales and marketing people to collaborate and engage with partners in a way that was scalable and efficient,” said Sampson. “In conducting the technology search, we were looking for a better way to get good opportunity information from our partners and then make that information available to our salespeople and marketing people working with those partners to drive the sales cycle and ultimately close deals.”

Hill says all options were considered in choosing a solution, including those from their existing CRM vendor and also the option to build a solution in house. “Development can be very expensive, and the question always needs to be, ‘Does it make sense to choose a company that understands that market and has built out a solution that is based off best practices, or does it make sense for us to try to develop something in-house based off the knowledge we currently have?’ In the end, we decided to go with Impartner and not built it ourselves, as we felt it would not be the best use of our resources, it would have taken us longer, and would not result in something that would enable us to the scale to the point we needed.”

In choosing Impartner, Sampson said, “We looked at a lot of different point solutions and found it was to our advantage to consolidate with one solution provider that offered all functionality on one platform. Impartner’s integration with our CRM, coupled with its capabilities to communicate with partners and provide a partner experience through the partner portal that was consistent with our own brand and look was really a great match for us. And now, everybody’s working off the same record and the same data and ultimately getting better engagement from both end customers – as well as partners and our own internal people – to drive the sales cycle forward and ultimately close deals.”

The result is also a win for the IT team. “As an IT organization, we really appreciated Impartner’s ability to integrate with our existing tool stack and how they have listened to our needs and impact how we can meet our partners’ needs worldwide,” said Hill. “We were able to provide a fully functioning portal that extended to our international partner network. We were able to effectively leverage the integration to display the kind of metrics and reporting data that was essential to our business partners and within the organization.”

“We are fortunate to work with some of the world’s leading corporations, and time and time again, when we see the kind of collaboration between the business unit buyer and their IT team in making the purchase decision from the very beginning, it is always a smoother, faster process at every level,” said Dave R Taylor, Impartner CMO. “It’s a powerful combination of talent and it’s no surprise Zendesk is growing so quickly. We’re proud to have them as part of our amazing customer base.”

To learn more about Zendesk’s choice and implementation of Impartner PRM, click here for the full video case study.  For a demo of what Impartner can do to help you accelerate your channel an average of 31 percent a year in the first year of use alone, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Indirect sales channel key to amplifying growth, maintaining first-mover advantage says bold new eBook from top channel strategy firm

Salt Lake City – December 19, 2018–While it may seem like there is enough wind in the sails of the SaaS market to power even those boats without a strong go-to-market strategy, in reality, companies who embrace both a direct and an indirect sales channel will outpace those who focus only on direct sales. This proclamation comes with the release of a new eBook, “The 555: Why a Channel is Critical to Your SaaS Company,” from a top channel strategy firm AchieveUnite. In the book, sponsored by Partner Relationship Management (PRM) pure-play technology leader, Impartner, AchieveUnite outlines the five reasons a SaaS channel is a go-to-market must, five reasons it’s different, and five things companies must do to stay ahead of the competition. A complimentary copy is available for download here.

“SaaS businesses are here to stay and growing rapidly and, according to Gartner, expecting to top $73B in revenue this year,” said AchieveUnite CEO Theresa Caragol. “If you have any doubt about that number, companies need look no further than their own tech stack. SaaS applications are prolific. From top applications like Box and Slack to up-and-coming tools like AppCues and Proov, the common denominator is growth. Most SaaS companies are reaching for growth rates of 40 percent or higher, but they can’t go it alone. Aggressive SaaS companies need partners to be seen as future-proofed service providers.”

However, Caragol continued the question for most SaaS companies is where the channel fits in a direct-to-paid subscription model. “The answer is simple – everywhere,” she stresses. “Partners amplify growth, attract buyers, fill product gaps, drive increased value and validate your solution. However, a SaaS channel IS different, and the eBook is 100 percent focused on explaining how to design an optimum SaaS market revenue strategy.”

“Whether or not to choose indirect sales as a go-to-market path is a core discussion we are having with SaaS companies around the world, who are struggling to define what is essentially a new world order when it comes to the channel,” said Dave R Taylor, CMO of Impartner. “We couldn’t be more thrilled to help bring this eBook and this conversation to life with an organization like AchieveUnite, whose leadership represents deep channel DNA and experience with market-leading corporations such as IBM, Ciena, Extreme Networks and Progress Software.”

To learn more, click here for a complimentary copy of the eBook. If you’re a SaaS company looking to get started on building your channel, click below for more information on AchieveUnite’s new Channel Acceleration Bootcamp.

About AchieveUnite

AchieveUnite is dedicated to helping high-tech vendors and service providers achieve measurable growth by delivering state-of-the-art partner performance programs. AchieveUnite works with companies at all stages of channel development, helping them create and execute the best channel strategy possible for their organizations and improve their vendor/partner relationships. AchieveUnite also develops individual and organizational skills within the business by delivering advanced thought leadership and research that helps future-proof the company. Schedule a no-obligation assessment and learn more at achieveunite.com.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Secure edge leader StackPath provides additional tools for partners

Salt Lake City – December 18, 2018–Global pure-play Partner Relationship Management (PRM) leader Impartner announced today,  secure edge platform provider, StackPath, has chosen Impartner PRM as the system of record to power its channel. StackPath, whose customers range from early-state enterprises to Fortune 100 organizations, joins Impartner’s fast-growing portfolio of security customers including Fortinet, Cambium Networks and LogRhythm who have turned to the company’s best-selling, multi-award winning PRM solution to take their channel performance to the next level.

“At StackPath, we are completely committed to the channel and providing them with the tools, collateral, and tracking they need to be successful,” said Marissa Bybee, director of StackPath channel sales. “The features and functionality of a PRM are as critical to the channel as a CRM is to a direct sales team, and we want to provide the best to our partners, which is Impartner PRM.”

StackPath’s use of PRM is on the front edge of leading corporations everywhere, not just in security. In a recent blog post by Forrester’s Principal Analyst, Global Channels Jay McBain, “Partner Relationship Management Comes Of Age,” he wrote, “The PRM market is growing because more executive teams, as well as channel, marketing, and sales professionals, are recognizing the impact of third-party influencers in getting to new buyers. They are placing trust in PRM providers to act as strategic partners, allowing them to broaden their reach and influence the partner journey in new ways.”

“We’re excited to have StackPath join the roster of leading security vendors turning to Impartner PRM to transform their partner experience into a critical differentiator, all with the confidence that we follow stringent security standards for the Open Web Application Security Project (OWASP), the National Institute of Standards and Technology (NIST), Burp Suite security testing, and our SOC 2 certification,” said Impartner CMO Dave R Taylor.

To learn more about why Impartner is the choice of top corporations worldwide to accelerate their channel and has recently been named a PRM leader by Forrester Research “The Forrester Wave™: Partner Relationship Management, Q4 2018,” click here for a demo

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner PRM helps remote support and access giant TeamViewer ramp new channel program from zero to more than 2,000 partners and 60 distributors in just over two years

Salt Lake City – December 13, 2018–TeamViewer, a remote support and remote access corporation, has been on a phenomenal growth track since launching in 2005 and is now the world’s No. 1 remote support solution with business in more than 180 countries. Until recently, that growth had been driven through direct sales. All that changed a little over two years, ago, when the company decided to add an indirect channel to further accelerate that growth – and turned to Impartner’s Partner Relationship Management (PRM) solution as a foundational technology to help the company scale its partner business, which now has more than 2,000 channel partners and 60 distributors. A new video case study released today that details that journey is available here.

“TeamViewer had a phenomenal growth track record, but we never really focused on working with partners – and two-and-a-half years ago we changed that,” said Konstantin Ebert, TeamViewer vice president sales EMEA, APAC & Global Channels. “We knew it was important that we immediately find a way of managing those partners, working with them efficiently, and supporting that growth. We knew we had to find a way to make our partners’ lives easy and meet their needs, including deal registration and getting them the right sales and marketing assets.”

Working to find the best way to meet partner needs, drove the company to start a project to determine the classical make or buy position. “When we saw how easy Impartner could make things happen for the company and partners, how widely known their name was, and how fast they could help us scale – we went for it,” said Rajesh Nakarajan, TeamViewer director of sales.

The results since implementation have been tremendous. “The portal makes partners’ lives easier – every day they can simply visit the portal to see what’s coming up, if there’s any news, if there are any ongoing promos, or if there are any new functions that they need to implement for the end customer,” said Nakarajan. “It’s easy to understand, easy to implement, and easy to use. The growth from what we had before to now is tremendous. The one tool that fits everything is Impartner – get them on board.”

To watch the full video case study and learn more about how Impartner PRM has helped power the growth of TeamViewer’s partner program and see why the company has recently been named a leader in the “The Forrester Wave™: Partner Relationship Management, Q4 2018,” click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Wireless Technology Leader Cambium Networks gives Impartner Partner Relationship Management Solution five stars for its ability to help scale partner network

Salt Lake City – November 15, 2018– When Cambium Networks, a leading global fixed wireless technology company, opened a search for Partner Relationship Management (PRM) technology to optimize the performance of their channel operations and enhance their ability to scale, they knew the solution had to be well established, and not only meet their business needs at the time, but also their needs in the future. Impartner, the industry’s best-selling and most-award winning PRM solution and a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018, was Cambium Networks’ solution of choice.

“One of our primary requirements was a company that was fairly well capitalized, was well known, and had been at it for a while,” Ron Ryan, senior vice president for Cambium Networks stated. “That fit Impartner. But not only do they have the functionality that Cambium needs today, we could see from their roadmap where they were going. When we compared the solutions we were considering, Impartner stood out as a company that not only was ahead of the game today but looked like they would be ahead of the game tomorrow.

Since implementation, Ryan says the response from partners has been stellar. “One of the issues in the old portal was the organization of it – it was hard to find things and a little clumsy,” said Ryan. “With the asset library, it’s easier for people to find things—the presentation is better and the functionality just works better. I meet partners all over the world, and during each trip, our partners complement our portal, so it was a great decision.”

To learn more about how Impartner has helped Cambium Networks scale their partner program, vet poorly performing partners, and be agile in bringing on 1,500 additional partners since implementing the solution, click here for the full case study. For a demo on how Impartner can help optimize and scale your partner program, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

About Cambium Networks

Nerdio is the cloud IT management platform company for both private and public cloud, empowering SMBs/SMCs and the MSPs that serve them. Nerdio for Azure is ridiculously easy-to-use IT automation technology that delivers packaging, pricing, provisioning, ongoing management, and cost-optimization of up to complete IT environments in the Microsoft Cloud. Nerdio Private Cloud is a fully-integrated platform that delivers a comprehensive IT environment at your fingertips — including virtual hardware, software, security, backup and disaster recovery, and 24/7 tech-nerd support. For more information please visit cambiumnetworks.com

FOR IMMEDIATE RELEASE

Impartner Partner Relationship Management technology helps Cloud IT leader Nerdio accelerate multi-product channel program

Salt Lake City – November 7, 2018– Two years ago, when Nerdio set out to start a channel program, they knew the first order of business was to get processes and technology in place to be able to scale quickly.  Impartner, the best-selling, most award-winning pure play Partner Relationship Management technology quickly rose to the top of the list as the core channel management system of record.  To learn more, click here to get a new video case study released today.

“When we looked at options, it was either go buy something or try to do it ourselves,” said Nerdio’s Senior Director of Channel Sales and Operations, Pete Langas. “We didn’t really want to do it ourselves, because we knew that would have been a huge amount of money and time and effort. We were really busy with lead generation, building our channel out, and doing a lot of relationship building, so to start thinking of pulling those resources and putting them on portal design was not a direction we wanted to go.”

Impartner’s pure-play focus on PRM was a key factor in the decision. “There are other companies that some of what they do is a partner portal – where it’s part of a module, or it’s a module of part of their solution,” said Langas. “However, with Impartner, they’re partner portal focused — so we really liked that about them.”

The decision for the company has been a good one.  “If we didn’t have Impartner, I can’t imagine doing my job without it because having visibility into what our partners are doing, both in terms of deals and how they’re engaging with us, in terms of what collateral are they looking at and what kind of knowledge-based articles are they reading.  Those kinds of things are really important for us,” Langas continued, adding that partners really appreciate the fact that the portal is easy to navigate, they can get what they need — and that feedback has been fantastic.

To learn more about how Nerdio has scaled its channel program with the help of Impartner’s flagship PRM solution, click here to view the video case study.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

About Nerdio

Nerdio is the cloud IT management platform company for both private and public cloud, empowering SMBs/SMCs and the MSPs that serve them. Nerdio for Azure is ridiculously easy-to-use IT automation technology that delivers packaging, pricing, provisioning, ongoing management, and cost-optimization of up to complete IT environments in the Microsoft Cloud. Nerdio Private Cloud is a fully-integrated platform that delivers a comprehensive IT environment at your fingertips — including virtual hardware, software, security, backup and disaster recovery, and 24/7 tech-nerd support. For more information please visit www.getnerdio.com

FOR IMMEDIATE RELEASE

Impartner’s award-winning technology ‘does the work of 10 channel managers, allows channel team to spend less time behind computer and more strategic, more value-added, face-to-face time with partners

Salt Lake City – November 2, 2018– Cloud-managed Wi-Fi platform powerhouse Mojo Networks is bringing smart, self-healing, infinitely scalable cognitive Wi-Fi to the market in a big way. As the company worked to scale its partner network with a ‘disaggregated” model to include distributors and traditional hardware partners, they began the search for a channel management solution that would allow them to more easily manage their robust, multi-touchpoint indirect sales process. Their legacy PRM solution at the time, provided by their CRM vendor, made that management process difficult and could simply not provide the visibility into their indirect sales they were looking for. Enter, Impartner Partner Relationship Management (PRM) technology, the industry’s best-selling, most award-winning PRM solution, which was recently named a leader in the “The Forrester Wave™: Partner Relationship Management, Q4 2018.”

In a new video case study released today, available here, Mojo Networks Director of Global Channels, Brian Thomas, details the company’s journey to upgrade the company’s PRM solution to one built from the ground up to truly automate channel operations, optimize partner performance and help the company scale its channel operations.

“When we heard about Impartner, Mojo was still very much a startup,” said Thomas. “We understood that we needed to build a scalable channel with high visibility because if you can’t measure it, you can’t manage it. So that’s why we came to Impartner initially because we needed to make sure that the foundation was right. It was crucial as a startup. We didn’t have the luxuries of larger companies that have massive channel organizations, so we needed to make sure that at least foundationally, we had the management piece right to manage our partners. And that, of course, is what PRM is all about.”

Since implementation, Thomas said response from the company’s channel team has been tremendous. “Our channel account managers spend a lot less of their day on the mundane tasks that they’d normally be assigned, and more value-added, face-to-face time with their partners on more strategic initiatives,” said Thomas. “They tell me, ‘This is the simplest portal I have ever used because I can literally register a deal and have full visibility into that registration within 30 seconds.’”

Most important, stresses Thomas, is the impact automation has had on Mojo’s ability to scale.  “Had we not implemented Impartner, we would have had to expand our team five to 10 more additional people,” Thomas said. “Simply put, it’s automation. If you’re looking to build out and scale your organization, whether it’s from scratch or you’re mid-tier, this is the necessary tool you need to succeed in the channel, because this is an automated piece of your channel network. If you’re hiring channel account managers, distribution managers, marketing managers – this is a way for them to get that 20 percent more done a day.”

To see the full video case study on how Impartner has helped Mojo automate and scale their partner program and optimize their partner experience, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner achieves highest scores possible in 16 of 26 categories including Recruitment/workflows, Lead and Opportunity Management, and Deal Registration
Company’s market presence explodes as top corporations from Fortinet and Marketo to Zendesk and Splunk choose Impartner PRM to power their channel

Salt Lake City – October 31, 2018– Impartner, the industry’s best-selling, most award-winning pure-play Partner Relationship Management (PRM) solution, today announced that it has been named a PRM leader by Forrester Research, based on results in all three evaluation categories:  Current Offering, Strategy and Market Presence. In the report, the “The Forrester Wave™: Partner Relationship Management, Q4 2018,” Forrester recognizes Impartner’s integratablility and focus on the Microsoft Dynamics CRM market, commenting that Impartner is, “a good fit for customers who have invested in CRM solutions like Salesforce and Microsoft Dynamics and are looking for a fully integrated, easy-to-implement, full-featured PRM solution.”

In writing the report, Forrester evaluated the 12 most significant PRM vendors in a 26-criteria evaluation in the categories of Market Presence, Current Offering, and Strategy. Within the report, Impartner received the highest scores possible in the following criteria for Market Presence; Number of Customers, New Customers Added in 2017, Number of Users and Number of Employees, and for Current Offering; for Partner Type and Taxonomy, Planning and Management, Recruitment  and Workflows, Service Automation and Collaboration, Lead and Opportunity Management, Deal Registration  and Opportunity Management, Marketing Through/with Partners and MDF, Portal Management, Integrations with Back-End Systems, and Incentives Management. In the Strategy Category, Impartner also received the highest scores possible for Product Vision and Partner Ecosystem.

“This recognition from Forrester caps off an amazing year for Impartner which includes adding world leading corporations from Marketo to Splunk,” said Impartner CEO Joe Wang. “These companies have the insight and resources to choose the best possible technology, and they overwhelmingly chose Impartner.” Wang also noted that the company has received a continual stream of national and international awards including its just-announced Top 100 Global Red Herring win. “For a company of our size to have the market presence we do in terms of customers and new customers added, it is a true testament to the power of our solution and the confidence our customers have in our best-in-class Innovation Roadmap.  They have confidence that Impartner will keep them on the leading edge of channel technology.”

“In choosing our PRM solution to optimize our channel performance and enhance our partner experience, we validated a wide spectrum of PRM vendors on functionality, usability, technical alignment, vendor background, customer success leadership and total cost of ownership,” said Armin Moaddel, senior manager, partner operations, Marketo. “Impartner was the clear leader by a wide margin both for their existing solution and their best-in-class innovation roadmap, and we’re not surprised, and truly delighted to see them have a position as a leader for their current solution in this Wave.”

Premier global fixed wireless technology company, Cambium Networks conducted their search for a PRM with equal rigor and made the decision to choose Impartner for similar reasons. “Not only did they have the functionality that we need today, they also were very good about sharing the roadmap with us about where they were going,” said Ron Ryan, senior vice president for Cambium Networks. “When we looked at everybody else, side by side, Impartner really stood out as a company that not only was ahead of the game today but looked like they would be ahead of the game tomorrow.  We’re pleased to see them recognized in this Wave.”

To take a demo of Impartner PRM, and learn why the industry’s best-selling, most award-winning solution is the choice of top corporations worldwide like Cambium, Fortinet, Marketo, Splunk and Zendesk, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner Partner Relationship Management technology continues global award sweep; company’s market presence continues to explode as top corporations turn to Impartner PRM to power their channel

Salt Lake City – October 29, 2018– Impartner, the industry’s best-selling, most award-winning pure-play Partner Relationship Management (PRM) solution, today announced that it has been selected as a winner of the 2018 Red Herring Top 100 Global award, which recognizes the leading private companies from North America, Europe, and Asia, celebrating these companies’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

“This award and the continued, explosive pace of our customer growth is further testament to the power of our technology, our continued pace of innovation, the strength of the Impartner team and the transformative power of PRM to help companies accelerate the performance of their channel,” said Impartner CEO Joe Wang.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher, and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe Impartner embodies the vision, drive, and innovation that defines a successful entrepreneurial venture. Impartner should be proud of its accomplishment.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of track records and standing of companies relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising, new business models from around the world.

To see a demo of how Impartner helps companies manage their channel and accelerate their revenue 31 percent and decrease administrative costs 23 percent in the first year of use alone, click here.

About Impartner

Impartner helps companies worldwide transform the performance of their indirect sales, increasing revenue an average of 31 percent and reduce administrative costs as much as 23 percent in the first year of use alone. Impartner’s SaaS-based Partner Relationship Management (PRM) software is the best-selling, most award-winning pure-play solution on the market, and can be up and running in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner’s award-winning technology helps RingLeader create the right partner experience from the first moment- optimizing every sales interaction, every lead, and every opportunity

Salt Lake City – October 23, 2018– RingLeader is pioneering crowdvoicing, a concept that provides voice over internet services to crowds of people. Key in their go-to-market strategy is using partner channels to distribute the crowdvoicing concept to customers throughout the country.  Early on, the company realized they needed a technology to not only manage and optimize partners but also be able to provide training to enable them to explain the concept of crowdvoicing to their customers. Enter the company’s choice of Impartner’s Partner Relationship Management (PRM) technology, the breakthrough solution that’s taken the market by storm, and become the industry’s most award-winning, best-selling pure-play PRM choice. A new video case study released today details RingLeader’s PRM journey.

“The demo was key in our decision in how we selected a PRM solution,” said Neil Darling, a principal at RingLeader. “We found it very impressive, and it delivered things that other solutions just couldn’t match.”

Having made the choice for Impartner, RingLeader said the implementation process was smooth. “The implementation process was very straightforward,” said Darling. “With the other solutions that we had either used and failed with, what made the biggest difference with Impartner was the commitment they have to provide a dedicated team to help with integration, — it’s not just a short-term thing. It’s actually a long-term commitment that has made it successful.”

Most important, Darling added, is the positive reaction from partners. “Impartner has improved things from the first moment partners interact with us – every sales interaction, every lead, every opportunity they have, they’re interacting with the portal. Impartner’s solution is tracking things through the portal, and it really allows a way for partners to effectively interact with us and eliminate any conflict that may be in the channel.”

To see the full video case study on how Impartner has helped RingLeader scale their partner program and optimize their partner experience, click here.

To learn more about Impartner and why this breakthrough technology is helping the world’s most progressive companies their channel revenue click here to take a demo.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management (PRM) solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and is one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Continued string of innovation from Impartner’s global Channel Innovation Labs keeps Impartner Partner Relationship Management technology in the winner’s circle
Salt Lake City – October 12, 2018– Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has been honored with Product of the Year for Technology Software, Small Company, in the Business Intelligence Group’s 2018 BIG Awards for Business. This is the second time Impartner has received product of the year nod from The BIG Awards and is one more award in a continual stream of national and international recognition for Impartner’s flagship PRM solution.
“Impartner’s ongoing innovation is a key reason top corporations around the world from Xerox to Fortinet choose Impartner,” said Dave R Taylor, Impartner Chief Marketing Officer. “We future-proof their investment by ensuring our PRM solution continually sets the pace for channel management technology. We could not be more pleased about this recognition of the value our team of engineers, data scientists and UX and UI professionals in our global Channel Innovation Labs bring to our customers. It’s been a big year of advancements and innovation on key technology platforms such as Microsoft Dynamics, which has become important as our customer base expands deeply into manufacturing and telecom companies.”
“We are so proud to reward Impartner for their outstanding 2018 results,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”
To learn more about Impartner and why this breakthrough technology is helping the world’s most progressive companies their channel revenue click here to take a demo.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

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New release mirrors transactional data into separate data lake optimized for analytics: provides prescriptive/predictive recommendations to maximize every partner interaction

Fall ’18 release also features industry first use of Salesforce Streaming API; provides unprecedented flexibility in managing channel data by allowing users to choose PRM or CRM as system of record on field-by-field basis in real time

London, UK – SiriusDecisions Summit Europe– Engineers in Impartner’s global Channel Innovation Labs have set the stage for a new era of data-assisted decision making in the Partner Relationship Management (PRM) industry with the company’s Fall ‘18 release. With the new release, Impartner technology will mirror transactional data into a data lake optimized for analytics, which, as it learns, will provide predictive, prescriptive data-backed recommendations to channel managers to help them continually improve the performance of their channel.

In addition to the data lake, other key features in the new release include Impartner’s CRM Sync, which offers the industry’s first use of the Salesforce Streaming API, supercharging Impartner’s real-time bi-directional sync. Bi-directional syncing allows companies to choose whether the PRM or the CRM is the system of record on a field-by-field basis and enables mapping of PRM data directly into the Contact and Account fields in Salesforce – providing the flexibility to manage channel data the way companies prefer and not the way the system dictates. With the use of the Streaming API, companies can now also avoid data integrity issues caused by batch sync limitations from other competing solutions due to API call shortages. The ability to sync at this capacity level has become increasingly critical as financial services and life sciences companies have woken up to chantech and bring with them millions, not thousands of transactions.  Other key enhancements to the company’s CMS and News on Demand round out Impartner’s latest release.

“While there is a lot of hype around AI, the focus of this release is not on a blue-sky future, but rather, is more pragmatic in helping channel managers who are looking for prescriptive and predictive tools to help them make micro motions that make every part of their program better,” said Dave R Taylor, Impartner Chief Marketing Officer.

“Channel programs bring some of the most complex business challenges our customers deal with,” continued Taylor.  “Industry analysts tell us most companies would self-assess their channel programs at a three or four out of 10 in terms of their capability.  They’re not looking for 50 new things to do, they’re looking for the one or two things they can do every day to improve. This Impartner data lake pools what’s happening with their partners gets smarter as more data is added, and with Elasticsearch distributed search and analytics capabilities, provides recommendations on how every micro movement can be more powerful – all without burdening the parallel transactional database and allowing it to focus on day-to-day business interactions. When you make every decision better by degrees, the entire performance of a channel increases.”

Following is a summary of the key features of the new release:

• Impartner Data Lake: With every transaction, data is automatically replicated into a data lake optimized for analytics – leaving the transactional database free to serve day-to-day business needs without getting bogged down. The analytics data lake is then free to process data and provide users with a continual stream of predictive, prescriptive data-backed recommendation to make every micro movement channel managers make smarter and more impactful.
• Impartner CRM Sync: With Impartner CRM Sync, channel managers now have unprecedented flexibility in how they manage channel data because real-time bi-directional syncing means they can choose whether the PRM or the CRM is the system of record on a field-by-field basis and map of PRM data directly into the Contact and Account fields in Salesforce. This ends the tyranny of solutions that force companies to manage the way the system requires versus how they would prefer to manage their channel data.
• Impartner CMS 3.0: Having transformed CMS for the PRM solution with the industry’s first in-line CMS editor and drag and drop menuing and pages, Impartner takes the next step by extending the power of its SegmentAI segmentation engine to its CMS, making it possible to automate the hyper personalization of every partner’s experience based on an infinite number of attributes.  Literally every message, every page, and every interaction can be changed on the fly. Plus, with this new release, a new advanced emulation engine makes it possible for channel managers to preview any page, for any user, on any device before publishing, providing a final quality check before going live.
• Impartner News on Demand with Social Sharing: In the first innovation since Impartner’s acquisition of Tremolo Software, Impartner News on Demand now features social sharing capability, allowing customers to let users share content to their own prospects on social. With social sharing, users can mark newsletter articles they are sending to their partners as ‘public’ and let these partners, when they receive their newsletter or view their news on their news portal, edit and share this content via social media in in two clicks, expending their partner’s ability to amplify messages.

To learn more about the new features in this release and how Impartner can help deliver an average of a 31 percent increase in revenue and a 23 percent decrease in administrative costs, click here to take a demo.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Awards continue a three-year streak of national and international recognition for the company, which is transforming how companies manage their channels worldwide

SALT LAKE CITY, UTAH — September 27, 2018 — Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has climbed to 83 in the latest list of the Top 1000 SaaS companies in the world and been recognized with two ACQ5 Awards for International Technology Company of the Year and the International Gamechanger of the Year for CEO Joe Wang. The SaaS 1000 is published by FE International, a leading SaaS mergers and acquisition advisory, and is an elite group of companies, made up of high-achieving, ambitious SaaS businesses of a caliber unparalleled by most. ACQ5 is a leading global corporate news site, and awards are chosen from submissions from their nearly 170,000 subscribers worldwide for 0rganizations and individuals that have achieved outstanding commercial success.

“When our CEO Joe Wang and Kennet Partners acquired Treehouse Interactive (now Impartner) a little over three-and-a-half-years ago, there was no question that the PRM market was on the cusp of being a breakthrough technology with the same transformative power as CRM,” said Impartner Chief Marketing Officer Dave R Taylor. “This latest recognition is further validation that the time is now for PRM, and we could not be prouder of our Impartner team and the spotlight this shines on the value they bring to the table every day for our customers around the world.”

These awards are the latest in a continuous string of recognition for Impartner, which has been on a rapid growth trajectory since the acquisition. Since 2015, the company has introduced a stream of industry-first innovations to make Impartner PRM the industry’s best selling, most powerful, easy-to-update pure-play platform in the market; grown revenue 300 percent and number of employees by 5 times; expanded into multiple markets globally; increased the number of customers by 7 times; closed a new round of funding from Emergence Capital; recently closed an acquisition focused on helping vendors amplify their branding to and through partners; and driven its base of partners signing into portals using Impartner technology to nearly 8 million.

To learn more about Impartner and why this breakthrough technology is helping the world’s most progressive companies from Fortinet to Zendesk accelerate their channel revenue click here to take a demo.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Online learning software giant Instructure works with partner relationship management leader Impartner to accelerate channel revenue

SALT LAKE CITY, UTAH — September 7, 2018 — When Instructure, an online learning SaaS technology company in education, learning, and employee development, wanted to further accelerate its partner program, it turned to another Salt Lake area SaaS leader, Impartner, and its Partner Relationship Management (PRM) solution. Instructure uses Impartner’s best-selling, multi-award winning PRM software to help customers find technologies they could use through their partner program as well as identify the best ways to implement those technologies. Click here for a new case study released today to learn more.

“At Instructure, we remain focused on customer success and choose partners who share that vision,” said Melissa Loble, Instructure VP of partners and platform. “Working with the awesome team at Impartner meant we could quickly implement a solution for our customers and see the long-term growth and improvement of our partner program.”

“In today’s market, the fastest, most nimble companies know that finding a well-engineered SaaS solution like Impartner PRM that they can smartly snap into their network and quickly advance their business are the ones that are outpacing their competitors,” said Dave R Taylor, Impartner’s CMO. “Instructure exemplifies that thinking and it’s absolutely no surprise they’re one of the fastest growing companies in Utah.”

To view the full case study video on how Impartner has helped Instructure create a powerful, differentiating partner experience, click here.

To learn more about how Impartner can help your company transform its indirect sales, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Direct sales talent shortages, a demand for analytics and partners who insist on a world-class partner journey are driving demand for channel executives with a deeper, more rounded set of business skills
Definitive new eBook by top channel strategist outlines key strategies for new channel chiefs to defy expectations in first 180 days

SALT LAKE CITY, UTAH — September 6, 2018 — With more than 75 percent of corporate revenue running through indirect channels, * and with an enterprise sales talent shortage causing 75 percent of companies to struggle to meet revenue goals,** the channel has never been a hotter path to market. The bar is raising for the skills Channel Chiefs now need to bring to the table and in a new eBook from business strategy and research firm The 2112 Group, “The Definitive Guide for New Channel Chiefs: How to Exceed Everyone’s Expectations in 180 Days,” the firm lays out a prescriptive, 180-day set of actions to help this new breed of chiefs defy expectations. The eBook, sponsored by Partner Relationship Management leader Impartner, is available here.

“Expediency is as important as effectiveness for new channel chiefs,” said Alex Hart, senior vice president of strategic services at The 2112 Group. “To exceed expectations, the new Channel Chief must be willing to act boldly and with urgency while also putting into effect a set of elevated business skills. This eBook is 100 percent focused on helping them cut cleanly through their first 180 days with best practices updated to address today’s increasing and accelerating business demands.”

“We’re in the fortunate position to work alongside channel leaders with corporations of all sizes worldwide, and we see clearly and quickly those new chiefs who will shine in their organizations,” said Impartner Chief Marketing Officer, Dave R Taylor. “Pressure on those leaders is higher than ever before, and time and time again, those who gain the most traction, the most quickly, demonstrate the process and business skills 2112 has outlined in this eBook. We couldn’t be more excited to work with The 2112 Group to help the market’s newest Channel Chiefs tackle their roles successfully.”

In the eBook, The 2112 Group breaks down the following six tenets of the 180-day imperative and detailed, step by step recommendations on how to best approach each tenet:

1. 1. 1. Understanding: Learning the company products, channel programs, and partner profiles.
      2. Diagnostics: Identifying strengths, weaknesses, shortcomings and opportunities
      3. Goal-Setting: Defining key objectives for future success, aligned with company goals
      4. Prioritization: Establishing a cadence and task order
      5. Planning: Establishing the means to achieve the goals
      6. Execution: Putting plans in motion to achieve strategic objectives

To listen to a podcast with The 2112 Group and Impartner on this topic, click here. To download your free copy of the eBook, click here.

*Accenture, Improving the ROI of Indirect Channel Incentives Report, 2015
** Survey of hiring managers of 200 national and international corporations, 2017

About The 2112 Group

The 2112 Group is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. We leverage proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Our industry experts approach each engagement by applying innovative solutions customized to meet the needs of our clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, 2112 is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

Visit us: the2112group.com | Follow us: @the2112group | Read our Blog

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner’s Partner Relationship Management (PRM) solution does the work of up to 15 channel managers in helping Jive scale channel program

SALT LAKE CITY, UTAH — AUGUST 16, 2018 — Impartner, the best-selling and most-award winning pure play Partner Relationship Management (PRM) solution, today released a new customer case study with Jive Communications (now part of LogMeIn,) a powerhouse unified communications hosted voice over IP company. In the case study, Josh McFadden, Jive’s director of programs and enablement for partners, highlights how Jive implemented Impartner after initial development with a competing PRM solution failed to deliver on expectations after nearly a year into implementation – and how the flexibility of Impartner’s PRM solution and the company’s team has ultimately helped Jive power their exponential channel growth. The case study is here.

“At a high level, the differences, between the previous PRM and the current PRM, really came down to the level of care that Impartner gave us,” said McFadden. “And even now as we grow the program and the platform, they continue to help us refine what we’re doing and ask questions such as ‘Why are you looking into this?’ and ‘Why are you transacting this way?’ We’ve even changed different ways of doing business from our relationship with Impartner.

“A key part of the value,” added McFadden, “is Impartner PRM’s ability to reduce channel administrative costs,” which Impartner customers typically see reduce 23 percent in the first year of use alone. “The cost of Impartner is about as much as an all-in senior channel manager. However, the production we’ve gained has been far more than just a single channel manager. A year later, we’d probably be looking at adding 10 to 15 channel managers to gain the same amount of production.”

In the case study, McFadden also stresses the value of Impartner’s real-time synch into Salesforce CRM, which has allowed them to offer real-time Price Quoting (CPQ) and is critical to remaining competitive in Jive’s industry. “When we were looking to switch PRM solutions, the No. 1 concern was ensuring the sync with Salesforce was in real time and not batched so we didn’t have data integrity issues,” said McFadden. “Impartner has delivered on that need and more. As a managed package, Impartner PRM not only integrates easily with Salesforce, it also provides a true real-time synch and the functionality we need to provide Salesforce price quotes on the fly.”

To learn more about how Impartner PRM has helped Jive transform its channel program, click for the case study. To take a demo on how Impartner can help you transform your channel, visit https://impartner.com/demo/.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Recognition comes on the heels of the company’s announcement earlier in the week that it has been named a Red Herring Top 100 Company

Newly acquired company, Tremolo Software, also named a top UK B2B martech company

SALT LAKE CITY, UTAH — JUNE 28, 2018 — Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has won three major awards from IT World and CEO World, the second major awards announcement the company has made this week.  In the IT World Awards, Impartner received a Gold for Best New Product and Service, and from CEO World, a Gold for CEO Achievement of the Year for Impartner CEO Joe Wang, and a Silver for Best Products, Upgrades and Innovation of the Year. In another nod this week, B2B Marketing, a leading UK marketing outlet, also named Impartner’s newly acquired Tremolo Software as a top UK martech company.

The IT World Awards® from Network Products Guide are the world’s premier information technology awards honoring achievements and recognitions in every facet of the IT industry.  The CEO World Awards encompass the world’s best in leadership, innovation, organizational performance, new products and services, CEO excellence studies, corporate social responsibility, and milestones from every major industry in the world. More than 80 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2018 award winners.

“We’re incredibly humbled by this esteemed industry and peer recognition,” said Impartner CEO Joe Wang. “It’s a powerful testament to our team, our products and the value we bring to our customers everywhere around the world to help them drive revenue through their indirect channels.

The awards marks another important milestone in Impartner’s history, which has been on a fast-track since the company’s acquisition just over three years ago. In that time, the company has introduced a stream of industry-first innovations to make Impartner PRM the industry’s most powerful, easy-to-update platform in the market; grown revenue 300 percent and number of employees by 5 times; expanded into multiple markets globally; increased the number of customers by 7 times; closed a new round of funding from Emergence Capital; recently closed an acquisition focused on helping vendors amplify their branding to and through partners; added host of blue-chip clients from Splunk to ZenDesk, driving its base of partners signing into portals using Impartner technology to nearly 7 million; and won more than 35 national and international awards. For more information, take a demo at https://impartner.com/demo/

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Winners cited as continent’s most exciting and innovative private technology companies
Award continues Impartner’s multi-year streak as the most award-winning Partner Relationship Management solution in the market

SALT LAKE CITY, UTAH — JUNE 26, 2018 — Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has been named a 2018 Red Herring Top 100 North America winner. Winners are chosen from thousands of entrants and recognize the continent’s most exciting and innovative private technology companies. The award is the latest in a global, multi-year streak of recognition for Impartner including multiple nods for product and executive leadership.

Red Herring winners were judged by industry experts, insiders, and journalists on a wide variety of criteria including financial performance, innovation, business strategy and market penetration. Winners ran the gamut of verticals, from fintech and marketing to security, IoT and many more.

Red Herring’s editors have been evaluating the world’s startups and tech companies for over two decades. It gives them the ability to see through the industry’s hype, to pick firms that will continue on a trajectory to success. Brands such as Alibaba, Google, Kakao, Skype, Spotify, Twitter and YouTube have all been singled out in Red Herring’s storied history.  This year’s awards were presented at a special awards ceremony at the Marina Del Rey Hotel in California during two days of keynote speeches, discussions and finalist presentations.

“2018’s crop of Top 100 winners has been among our most intriguing yet,” said Red Herring Chairman Alex Vieux. “What has excited me most is to see so many people forging niches in high-tech and cutting-edge sectors. Some of the technical wizardry and first-rate business models on show here at the conference has been fantastic to learn about. We believe Impartner embodies the drive, skill, and passion on which tech thrives. Impartner should be proud of its achievement: the competition was incredibly strong.”

“Having led a host of tech companies over several decades, it’s incredibly rewarding to be recognized by Red Herring, which has long been prescient in recognizing companies as they break from the pack in their efforts to re-defining industries, paths to markets and technologies,” said Impartner CEO Joe Wang.  “This award is not only a nod to our team’s innovative spirit but also the foresight of our customers from world-leading corporations like Xerox and Fortinet, who recognized early on the singular power of a purpose-built PRM SaaS solution to transform the performance of their indirect channel.”

The Red Herring award marks another important milestone in Impartner’s history, which has been on a fast-track since the company’s acquisition just over three years ago. In that time, the company has introduced a stream of industry-first innovations to make Impartner PRM the industry’s most nimble, easy-to-update platform in the market; grown revenue nearly 300 percent and number of employees by nearly 7 times; moved offices twice; expanded into multiple markets globally; closed a $15 million round of funding from Emergence Capital; recently closed an acquisition focused on helping vendors amplify their branding to and through partners; added host of blue-chip clients from Fortinet to ZenDesk, driving its base of partners signing into portals using Impartner technology to nearly 7 million; and won nearly 35 national and international awards. For more information, take a demo at https://impartner.com/demo/

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Partner Relationship Management (PRM) leader purchases Tremolo Software to automate vendor delivery of customized news to partners, allow partners to share vendor messages on social media with button push

SILICON SLOPES, UTAH — JUNE 8, 2018 — Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced it has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio:

• NewsOnDemand®: a unique newsletter platform that allows the creation of automated newsletters to partners which contain only the information the partners request based on their business relationship with the vendor.
• SocialOnDemand®: a social advocacy program which allows vendor’s partners to easily syndicate social content with the click of a button, amplifying the vendors’ messages across social channels and ensuring brand consistency.

“For vendors to have more powerful relationships with their partners — they must both be able to communicate with them precisely and easily, but also make it easy for partners to amplify their brand messages,” said Impartner CEO Joe Wang. “This acquisition is part of Impartner’s ongoing commitment to help our customers streamline communications with their partners and turbocharge their indirect sales by providing the most complete set of channel management solutions available in the market.”

Wang added that the acquisition also adds a deep base of talent to Impartner on both the sales and engineering fronts, and further expands the company’s presence in Europe, which has already seen dramatic growth since expanding to that region in 2015.

“For nearly a decade, first as purechannelapps and then as Tremolo, we’ve been on the forefront of helping world-leading brands like Juniper Networks, Motorola, SAP and Tech Data drive engagement with their partners,” said Tremolo CEO and Founder Olivier Choron, noting that Tremolo employees will remain in the Battle, England-based offices and maintain a primary focus on Tremolo products. “I truly could not be more excited to have our company join forces with Impartner, who in the past three years has absolutely transformed the channel management software industry. This acquisition is a powerful accelerant that will only help amplify that transition and extend our reach globally.”

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner Partner Relationship Management (PRM) solution is Miercom Certified to provide exceptional functionality for managing business partner sales.

Key takeaways:

• Through rigorous testing of Impartner partner-engagement tools, Miercom found that Impartner PRM can enrich the sales growth experience with a rich scope of functionality, flexibility, scalability and integration.
• Impartner’s impressive out-of-the-box deployment and unique integration features distinguish it from similar PRM systems.
• Impartner PRM is now Miercom Performance Verified

Silicon Slopes, UTAH — June 5, 2018 — Impartner, the best-selling and most award-winning pure-play Partner Relationship Management (PRM) solution, today announced that Miercom, a leading, independent product test center, has verified Imparter’s offering in the PRM market. Based on Miercom’s evaluation, the Impartner PRM solution offers exceptional functionality for managing business partner sales – with among the best capacity for customization that they have seen.

In the report, Miercom highlights Impartner PRM as a “Software-as-a-Service” (SaaS) offering designed to accommodate all manner of partners and offer each an interface and access to all aspects of their dealings with the vendor, all of which is customizable to the degree needed. Included PRM tools offer integrated, automatable and configurable functionality that is straightforward to use and deploy.

The report outlines the results of Miercom’s testing in across the main areas of PRM functionality: partner engagement, scalability, investment and sales growth. What they found was that Impartner PRM offers:

• Exceptional Partner Engagement: With Impartner, a single dashboard reports partner activity with personalized touches pertaining to information delivery, training, segmentation and more, which relate to other functions of the platform.
• Easy Deployment:Impartner provides full out-of-box functionality, and custom branding within a few days. Partner portals in other PRM systems require software integration and can entail months of development for customization. Impartner uses a visual editor, rendered in real-time.
• Ease of Integration:Impartner integrates well with CRM solutions, such as Salesforce CRM, and robust APIs which allows cost-effective leveraging of existing tools.
• Smart Content Management:Impartner SmartContent asset management functionality makes it easy to show partners relevant content, rather than flood them with information.
• Partner Performance Enhancement:Each partner is intricately monitored for each step towards their achieving channel sales goals – and it’s easy to give them tasks, resources and then rewards to help them reach objectives.
• Segmentation that Matters:Impartner’s next– generation partner segmentation engine, Segment AI, allows partners to be parsed by any attribute – tier, geography, performance – anything. This makes it possible for vendors to save time and reach the partners that matter most – and in the way that’s most effective.
• Advanced Workflow Management:Impartner’s ChannelFlow Workflow Engine makes it easy to create workflows across multiple modules and configure triggered activities, which are based on partner status or other characteristics. Unlike other PRM solutions reviewed, Impartner does not “silo” its platforms.

The Miercom Performance Verified certification validates the importance of using a PRM for partner engagement. With this certification, customers can be assured that Impartner PRM is not only effective for managing your partner environment, but also has the best capacity for customization that Miercom has come across.

“Based on our evaluation, the Impartner Partner Relationship Management (PRM) solution offers exceptional functionality for managing business partner sales,” said Rob Smithers, CEO of Miercom. “Their impressive out-of-the-box deployment and unique integration features distinguish it from similar PRM systems. We proudly award the Impartner PRM solution the Miercom Performance Verified certification.”

“Impartner PRM was engineered to take the one-size-fits-all approach out of partner management,” said Impartner CMO Dave R Taylor. “Miercom’s third- party validation gives vendors the confidence in considering Impartner to transform the way they manage their indirect sales channels through a customized experience and the ability to track partner performance – without losing its turnkey ability to be deployed quickly.”

About Miercom:

Miercom has published hundreds of network product analyses in leading trade periodicals and other publications. Miercom’s reputation as the leading, independent product test center is undisputed.

Private test services available from Miercom include competitive product analyses, as well as individual product evaluations. Miercom features comprehensive certification and test programs including: Certified Interoperable™, Certified Reliable™, Certified Secure™ and Certified Green™. Products may also be evaluated under the Performance Verified™ program, the industry’s most thorough and trusted assessment for product usability and performance.

To take demo of Impartner’s partner marketing solutions and full PRM solution used by leading corporations such as Fortinet, LogRhythm and Xerox, click here.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, please visit: www.impartner.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

For Immediate Release

Impartner’s TCMA solutions cited as a good fit for customers who have invested in Salesforce (CRM) and are looking for an affordable, full-featured solution

Silicon Slopes, UTAH — April 27, 2018 — Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018. In the report, the 15 most significant solution providers have been evaluated against 25 criteria.

In the Wave, Forrester reports that marketing to, through and with partners is critical to reach new buyers.”As brands increasingly use channels, partnerships and alliances as a primary vehicle to reach customers, the ability to include these third parties in marketing programs is critical for success,” Jay McBain, Forrester Principal Analyst and author of the report, wrote. “A consistent brand experience across all routes to market will be the primary factor that differentiates companies and helps them win, serve, and retain customers in the next decade, and B2B marketing pros must source new technologies to support this imperative.”

“Although Impartner’s core focus is on broader enablement of indirect channel revenue growth, we have a strong heritage in marketing automation,” said Impartner CMO Dave R Taylor. “We could not be more proud that our marketing solutions are called out as a strong performer in the report, but also that they are only part of the robust suite of fully integrated capabilities our PRM solution brings to the table for our corporations worldwide. We believe that this report is further validation customers can source the full set of technologies they need to service their partner base, avoiding vendor proliferation, and rest assured that our marketing capabilities are as robust as any TCMA point solution available on the market.”

“Impartner’s business growth absolutely reflects, in our view, what Forrester is observing – that more and more B2B marketing professionals see distributed and local marketing as key to influencing new buyers and broadening their reach to customers in new ways,” adds Taylor. “It’s increasingly rare for our new customers to implement a new PRM solution without incorporating TCMA capabilities. Companies absolutely want to provide their partners with the market-amplifying megaphone TCMA solutions provide.”

To take demo of Impartner’s partner marketing solutions and full PRM solution used by leading corporations such as Fortinet, LogRhythm and Xerox, click here.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, please visit: www.impartner-prm.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

For Immediate Release

Fluid management division implements Partner Relationship Management solution to power partner portal; improves lead pipeline metric 200%

Silicon Slopes, UTAH — April 13, 2018 — When 87-year old fluid management brand, ARO^®, of Ingersoll Rand, set out to reinvent their service and support of their global channel partners, many of whom have been partners for several decades, the choice was a Partner Relationship Management (PRM) solution from Impartner, the best—selling and most award winning pure—play PRM in the world.

While PRM has recently gained solid footing as a core go-to-market technology with the tech glitterati such as Splunk and Zendesk, channel management software like Impartner’s is only just making its way to old-line manufacturing companies like ARO^®, which makes pumps, and other fluid handling products, that move nearly every fluid in general use today from chocolate to fuel. The results, have been no less transformative. See firsthand in a new video case study released today, ARO^® Ingersoll Rand Customer Case Study.

“When we thought about what we do and the mission that we’re on, it was certainly about growing our business, but it was also about the hundreds of thousands of families that rely on our business in what they do,<” said ARO^® Global Marketing Leader Liz Cope. “We were looking to create a space for partners to have an easier, unique business experience, and not only continue to position us as the most reliable brand in the industry, but also as the brand that’s thinking about our customers first in a demonstrable way. With Impartner, we were able to do that.”

A Consultative Approach

In the case study, Cope stresses that because PRM is only just emerging as a technology in the manufacturing space, they were looking for a consultative supplier to help the company make the transition. “Impartner had a desire to speak our language, meet us where we were, and help us understand the space,” said Cope. “They became mentor, coach and vendor all in one. They were really patient about that, and we needed that because we were looking to bring the best—possible experience to our customers—and Impartner provided that guidance.”

The Assets Partner’s Need

A key feature of ARO^®‘s new portal, is the asset library, which makes accessing sales collateral and training easy and fast for partners. “Our partners are in a competitive marketplace. Everything we do now in our portal is designed to give them that edge that their competitive distributor does not have,” Cope said.

Stretch Goals Reached

While partners are thrilled, when it comes to driving the performance of the business, Cope says the new PRM has transformed ARO^®‘s ability to track leads, pass them to partners, and monitor their performance. “In 2017, I put together a stretch goal to increase our pipeline influence 30 percent over 2016, and thanks to efficiencies, our ability to broaden our partner base receiving leads and onboard new partners, we were able to increase that nearly 200 percent,” Cope said.

A Transformative Experience

In the rollout to partners, Cope said one of the most powerful moments came when previewing the portal to a new partner. “The marketing manager looked at me, and he said, ‘Liz, this is the holy grail. No other manufacturer we carry is doing this.’ That’s a powerful statement for our business. Implementing a PRM solution for your partners lets them know that you are listening to them, and Impartner would be my only choice.”

To see the ARO^® case study, click here. and for case studies on the transformative power of Impartner PRM with other leading corporations, click here.

About Ingersoll Rand

Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car^®, Ingersoll Rand^®, Thermo King^® and Trane^®—work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. We are a $14 billion global business committed to a world of sustainable progress and enduring results. For more information, visit www.ingersollrand.com.

For more information about ARO^® visit www.arozone.com.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, please visit: www.impartner.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

For Immediate Release

PRM cements its place as a core enterprise business solution that’s as critical to a company’s customer success as CRM or MAP

Silicon Slopes, UTAH — April 11, 2018 — In today’s market, marketing, sales and channel professionals are drowning in a veritable tsunami of technology solutions, causing widespread confusion on spending priorities and resulting in a hodgepodge of non–integratable solutions and siloed data. In a new report issued today, Forging the Modern Go-to-Market Architecture, top technology industry analyst Tim Harmon issues a bold statement to those responsible for building their company’s go–to–market architecture: “Forget shiny point solutions until you’ve made three technology investments that have cemented the foundational systems of record for today’s salestech, chantech and martech stacks – Customer Relationship Management (CRM), Partner Relationship Management (PRM), and a Marketing Automation Platform (MAP).

“In 2017, the martech solutions space alone grew by about 40 percent, to a total of over 5000 solutions, and it’s simply paralyzing for business buyers to figure out what’s important and what the priority is in their purchase decisions – they don’t know where to start,” says Harmon, managing director of technology analyst firm Nuvoce. “This report is focused on clearing away that confusion, by helping customers understand that the winning, go–to–market technology landscape for every company starts with three critical platforms – CRM, PRM and MAP. Each of these foundational solutions acts as a vital System of Record (SOR), providing the go–to data source for point solutions, and without which, they will provide sub–optimized value to your organization.”

In the report, Harmon explains the causes behind the proliferation. “You can point the finger at the SaaS phenomenon, which invites or encourages under–considered buying and line–of–business decision making without IT input,” said Harmon, stressing that he’s not lobbying organizations to add complexity to their buying process, but rather, encouraging corporations to more intentionally understand what foundational technologies are necessary to implement first, to improve the overall effectiveness of their subsequent investments.

One surprise in the report is the cementing of PRM as a foundational, enterprise technology, alongside CRM and other core enterprise business solutions. “PRM has never been more critical as a scale pedal in helping corporations automate and optimize their indirect operations, which generally represent 75 percent or more of a corporation’s revenue,” said Harmon. “In 2018, a contemporary, world class partner portal ensures you are maximizing that critical real estate you own with your partners – it is truly the window through which you extend all the prowess of your direct sales business processes and applications to your indirect channel partners.”

The foundational criticality of PRM to today’s modern go–to–market architecture is clearly reflected in the growth of Impartner, the world’s largest and most award winning pure–play PRM provider. In just the past year, the company increased its customer base by more than 70 percent, increased the number of users signing into portals using its technology from 75 percent to nearly 6 million, and just finished hosting its third annual customer conference, which has doubled in attendance year over year and draws channel chiefs worldwide from major corporations, from Xerox and Zendesk to Splunk and Fortinet.

“This is a critical time for companies to build out their technology stacks in a way that truly transforms the performance of their businesses,” said Dave R Taylor, CMO of Impartner. “We couldn’t be more excited to have someone with Tim’s technical depth and understanding of the market help distill the most critical go–to–market components for today’s business technology buyer. The fact that our rapidly growing customer base includes marketing leading such as Rackspace, Fortinet and Zendesk further validates the central role PRM now plays in driving the performance of the world’s most successful companies.”

To download a copy of the report, click here. To take a demo of Impartner’s PRM technology, click here.

About Nuvoce

Nuvoce is a global network of industry analysts and consultants specializing in research and insights regarding the go–to–market – channel, marketing and sales – functions. Its mission is to educate and equip go–to–market professionals to innovate and execute their strategies integratedly to effect high business performance. Nuvoce is known for its Technology Investment Decision Management© (TIDM©) methodology, a business case, process and automation framework for optimizing the adoption of new technology solutions.

For more information about Nuvoce, visit www.nuvoce.com.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, please visit: www.impartner.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New CMS breaks all the molds: makes it fast and intuitive for channel managers to edit complete partner experience and not just content in Partner Portals
Release also transforms creation of sales enablement materials; instantly readies collateral to be customized by partners while protecting vendor branding
Segmentation wizard joins debut, takes segmentation strategy from whiteboard to reality with a few clicks

CLOUD EXPO EUROPE, LONDON — MARCH 22, 2018 — Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced its Spring ’18 software release, which makes it possible for channel managers to edit, in real time, not only the content but also their partners’ experience in their Partner Portals — without the help of IT. The release continues the company’s ongoing focus on providing the world’s most powerful, most nimble channel-management tools. Impartner’s completely reengineered Content Management System (CMS) allows users to both add and change pages by program segment, tier, region, etc., with a simple drag and drop interface, and make content changes using the solution’s new fast, sleek, intuitive control interface, the Momentum Bar™. Other key features in the release include enhanced sales enablement and segmentation functionalities.

“In 2018, the vendor with the best partner experience wins,” said Impartner Senior Director of Product Management, Gary Sabin, highlighting Impartner’s newly reengineered CMS. “This industry leap-frogging CMS solution is 100 percent focused on making it easier than ever for our customers to be able to continually optimize their partners’ journey with an easy-to-use, consumerized interface that users have come to expect from their business solutions.”

A Paradigm Shift for Sales Enablement
Sabin stresses this same paradigm-shifting engineering vision is the driver behind the release’s new sales enablement functionality. Vendors have long struggled to convert collateral layouts into formats that make it easy for partners to customize for their businesses by dropping in their own images, logos and text content. However, with Impartner’s new AutoSense technology, vendors can instantly scan and detect images and text in collateral material and ready them to be customizable by partners with the click of a button, removing dependence on professional services teams and running up timelines and expenses.

“Sales enablement materials are a critical part of the value partners expect from leading channel programs, and one that we see driving a reported 56 percent increase in profitability for partners who have the resources they truly need to bring a vendor’s products to life in the market,” said Sabin. “By instantly making any existing collateral co-brandable, we’re removing the time, budgeting and logistical challenges that in the past, have caused vendors to limit the collateral they provide.”

Segmentation in a Few Clicks
In its previous release, Impartner ushered in a new era of precision with its SegmentAI automated segmentation engine. With this release, SegmentAI features a new wizard, which takes Impartner’s segmentation functionality to another level by making it drop-dead simple for channel managers to bring their segmentation strategies to life with a few clicks.

“Visionary channel managers are dreaming up strategic segmentation schemes as part of their secret sauce to getting the most out of their channel partners, and imagining unique differentiated programs to stand out in today’s hypercompetitive channel environment,” Sabin Said. “Until now, the challenge has been the difficulty of peeling those strategies off the whiteboard and actually implementing them within their toolset.”

More Control Over the Heart of Your Chantech Stack
Self-service is also the focus of Impartner’s new configurable Single Sign On (SSO) solution. “Because a company’s PRM solution is the Grand Central train station of the chantech stack—the central hub from which partners can jump into other technologies that are constantly being added and reconfigured — our new SSO makes it easy for vendors to make the adjustments that are typical in today’s fast-moving technology landscape,” said Sabin. “Without having to turn to an outside vendor, it’s now 100 percent in the vendor’s control to add and remove technologies as they come and go — making it easy for vendors to maintain SSOs for their partners to ensure they have a seamless transition from their PRM to other technology solutions.”

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, please visit:www.impartner-prm.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Award marks company’s third anniversary since acquisition and nearly 300 percent sales growth
Latest recognition is company’s seventh Stevie Award and continues Impartner’s streak as industry’s most award-winning PRM

SILICON SLOPES, UTAH — FEBRUARY 28, 2018 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced it has won a Gold Stevie^® Award in the Relationship Management Solution category of the 12th annual Stevie Awards^® for Sales and Customer Service. This award is the seventh Stevie Award the company has won since its acquisition three years ago, adding to a stream of other national and international awards that firmly cement the company’s position as the most award winning PRM in the market. The recognition comes as the company marks the third anniversary of the company’s acquisition by CEO Joe Wang and growth equity firm Kennet Partners. The company has grown nearly 300 percent since the purchase and in the past year alone, has increased the number of partners signing into portals using Impartner technology by 75 percent to nearly 6 million.

“This award is further validation that what the market is already telling us is true — PRM has moved into the mainstream as a core enterprise business solution that’s as critical to a company’s business success as CRM, ERP or any other foundational technology that is part of a modern go-to-business architecture,” said Dave R Taylor, Impartner CMO, listing off a stream of world-leading corporations that have recently signed on with Impartner including Splunk, Zendesk and Jive Communications.

The 12th annual Stevie^® Awards for Sales and Customer Service saw more than 2,500 nominations of all sizes and in virtually every industry were evaluated in this year’s competition. Finalists were determined by the average scores of more than 150 professionals worldwide in seven specialized judging committees. The full list of winners can be viewed here.

The Stevie Awards for Sales and Customer Service is one of the world’s top honors for customer service, contact center, business development and sales professionals. The group organizes several of the world’s leading business awards programs, including the prestigious American Business AwardsSM and International Business Awards^SM. The awards were presented during a gala banquet on Friday, Feb. 23 in Las Vegas.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, please visit: www.impartner-prm.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Fortinet, FireEye, Jive Communications, Kio Networks, Splunk and Zendesk honored for channel program excellence at Impartner’s annual customer conference

SILICON SLOPES, UTAH — FEBRUARY 9, 2018 — Impartner, the world’s leading provider of pure-play Partner Relationship Management (PRM) solutions, today announces the recipients of its third annual customer awards, which were presented at ImpartnerCON18, the company’s annual customer conference held February 7–9, 2018 at the Grand America Hotel in Salt Lake City. The theme for this year’s conference was Transcend, with the focus being on helping companies grow beyond ordinary limits.

Following are the winners of this year’s Impartner Transcend Awards and the name of the award they’ve won for setting the pace for channel operations:

• FireEye, Transformer Award: For making a complete transformation of their PRM functionality and bringing to life a robust and fully customized portal in record time.
• Fortinet, Magnet Award: For creating a vibrant partner portal experience through pricing, promotions, training, marketing and sales that has driven their customer engagement to the top of the leaderboard for all Impartner customers worldwide.
• Jive Communications, Edge Award: For pushing the boundaries of what is possible in their business and in channel enablement, including a ground-breaking, real-time integration with their Salesforce-based price pricing solution into their PRM, making price quoting available to their indirect channel.
• Kio Networks, Vanguard Award: For leading the way in implementing PRM for mission-critical IT Services and Infrastructure vendors in Latin America.
• Splunk, Integrator Award: For leading the way in how PRM is truly integrated in to the flow of their business and business processes.
• Zendesk, PRM Promise Award: For their ability to truly deliver more value to their partners through automation without adding additional staff, powerfully delivering on the promise of PRM.

“This year’s group of award winners is a clear reflection of the value PRM and Impartner is bringing to some of the world’s most leading-edge, born-in-the cloud, SaaS corporations,” said Brad Pace, VP of Customer Success. “It’s a privilege for us to serve these companies and all our customers that share our unwavering commitment to driving the channel forward.”

This past year has been transformational for Impartner. The company has seen a 70 percent increase in new customers bringing the total number of partners signing into portals using Impartner PRM technology to 5.6 million.

Attendance at the company’s annual customer conference doubled since last year. The star-studded speaker lineup featured the who’s who of the channel including a keynote from Doug Landis, Growth Partner of Emergence Capital, a leading enterprise cloud venture capital firm. Other sessions were led by market-leading analysts from firms including Forrester, SiriusDecisions, ESG and The 2112 Group.

Learn more about ImpartnerCON18

To learn more about Impartner and schedule a free demo of Impartner PRM, please visit: www.impartner.com/demo

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

ImpartnerCON18 speaker lineup features ‘who’s who’ of the channel, including a key enterprise cloud venture capitalist and leading channel analysts and strategists
Channel chiefs from Jive Communications, Ingersoll Rand, Splunk, Wacom and Zendesk among headliners of best-practice presentations for using Impartner PRM to manage their channel

SILICON SLOPES, UTAH — FEBRUARY 2, 2018 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announces a speaker lineup that includes the veritable who’s who of the channel — the biggest names in indirect sales all under one roof — for its annual customer conference.

In only its third year, ImpartnerCON18 has become a premiere, thought-leadership event — where industry analysts, customers and partners come together to share new and emerging insights on how to optimize channel performance. The event will be held February 7–9, 2018 at the Grand America Hotel in Salt Lake City. Themed “Transcend,” this year’s conference focuses on a single challenge: Driving channel performance that transcends ordinary limits.

As Dave R Taylor, Impartner’s chief marketing officer, pointed out, the conference offers attendees a singular opportunity.

“The conference has been described by leading analysts as the only opportunity of its kind in our industry. What we’re doing — bringing together an inner circle of channel trailblazers to brainstorm new ideas for the future — is something they can’t find anywhere else and is why it’s drawing customers from across the world to attend,” Taylor said. “This is three days to push the boundaries of what’s possible with channel performance and it’s the one event our customers can’t afford to miss. The opportunity to transform the performance of the indirect channel is now.”

Chief among these trailblazers is keynote speaker Doug Landis, growth partner of Emergence Capital, a leading enterprise cloud venture capitalist firm that invested $15 million in Impartner to advance growth for the market’s most award-winning PRM solution.

Landis’ keynote, “The Transcendent Business Practices of the World’s Best Companies,” will draw from deep expertise gained from Emergence’s catbird’s seat in the market where the firm has an enviable view of what top companies have in common that truly deliver exceptional results. Emergence has backed some of the most iconic and successful corporations over the last decade including Salesforce, Veeva, SuccessFactors, and Box among many others.

Landis joins a roster of channel luminaries from a wide swath of the industry’s most prestigious channel analysts and firms, who are coming together to share insight on how to eclipse the bounds of channel performance.

This year’s lineup, includes:

• Jay McBain, Principal Analyst, Forrester
• Maria Chien, Service Director Channel Marketing Strategies, SiriusDecisions
• Larry Walsh, CEO and Chief Analyst, 2112 Group
• Rod Baptie, President, Baptie & Company

In addition to guest speakers, the conference will feature a Lightning Round of presentations focused on the top things companies need to do to transcend in 2018. Led by Julian Lee, President of TechnoPlanet, the fast-paced knowledge sharing session will include the following participants, consisting of top channel strategists who work with many of the world’s leading companies:

• Jessica Baker, Chief Program Officer, Achieve Unite
• Gina Batali-Brooks, President, Is Inspired
• Patricia Rush, President, RushToChannel
• Kevin Rhone, Director, Channel Acceleration Strategy, Enterprise Strategy Group (ESG)
• Raegan Wilson, Chief Channel Officer, Channel Squared

Taylor said he’s looking forward to providing a forum for customers and partners to get up to speed on the latest thinking in channel strategy and optimization. Top channel chiefs from companies ranging from Jive Communications, Ingersoll Rand, Splunk, Wacom and Zendesk will also share best practices on how they’ve driven their channel performance with Impartner’s award-winning technology to a crowd of peers which includes other top companies ranging from Samsung, Quest Software, Fortinet and FireEye.

Building on the company’s dramatic growth in 2017, this year’s customer conference comes on the heels of a monumental 12 months for Impartner, which included a more than 70 percent increase in new customers and a 75 percent increase in users signing into portals using Impartner PRM technology to more than 5.6 million.

Learn more about ImpartnerCON18

To learn more about Impartner and schedule a free demo of Impartner PRM, please visit: www.impartner-prm.com

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Former Cisco security sales VP John McCurdy takes helm as CRO

SILICON SLOPES, UTAH — JANUARY 25, 2018 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the appointment of John McCurdy, former Cisco VP of Americas, Global Security Sales Organization, as chief revenue officer. With McCurdy’s appointment, current CRO and former Channel Chief of Akamai Mark Rogers shifts focus to strategic customer relationships and building the company’s strategic alliances and fast-growing global network of channel partners.

“In much the same way as CRM has transformed direct sales, PRM is cementing its place as a mainstream technology for its power to transform indirect sales,” said Impartner CEO Joe Wang. “We couldn’t be more excited to have someone with John’s depth of enterprise sales experience broaden our leadership team and capitalize on this market demand, and at the same time, have Mark focus his channel experience on increasing our market penetration through building strategic partnerships and our indirect sales channel — a critical path to market.”

Prior to his role with Cisco, McCurdy, a tech industry veteran of more than 25 years, was vice president, Western North America Sales for Sourcefire, Inc. Under McCurdy’s 11-year leadership, his team attained partnerships with hundreds of Fortune 1000, commercial and public-sector accounts throughout Western North America, growing sales from $5,000 per quarter to $46 million per quarter. Their security solutions are an integral part of operations for organizations in financial services, transportation and logistics, healthcare, retail, online services, communications, high tech, energy industries, state and local government and higher education.

“Having spent the bulk of my career selling to corporations that generate most, if not all, of their revenue through the indirect channel, I fully appreciate the power of working with companies to optimize their channel performance and accelerate indirect sales,” said McCurdy. “The power of contemporary PRM solutions to give channel managers the same visibility into their indirect channel performance that they have into their direct sales, makes PRM the next core enterprise solution, that’s as critical as a CRM or an ERP. I’m more than looking forward to joining this leadership team and helping continue Impartner’s extraordinary market trajectory.”

“The market demand from potential alliance partners for Impartner is tremendous and the time to further expand our own partner network to capture this market opportunity is now,” adds Rogers. “As PRM has become a core go-to-market technology for any company that sells through indirect channels, it has become a must have technology for software and solution integrators and consultants worldwide to have in their arsenal of solutions.”

The expansion of Impartner’s leadership team is the latest in a continual string of news from the company that has been on a rapid growth trajectory since Impartner’s (formerly known as TreeHouse Interactive) acquisition in 2015 by CEO Joe Wang and Kennet Partners, a growth equity firm. In under three years, the company has nearly quadrupled in size, moved offices twice, won countless national and international awards, closed two additional rounds of funding, the latest from VC cloud leader Emergence Capital, and continually added to its blue-chip roster of some of the world’s most prestigious companies from Samsung and Zendesk to FireEye and Fortinet and Ingersoll Rand.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Global Partner Relationship Management Leader named silver honoree in Best in Biz and One Planet Award Series

SILICON SLOPES, UTAH — DECEMBER 20, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) provider, has been named a two-time silver honoree in the Enterprise Service of the Year category for this year’s Best in Biz Awards and a first-time silver honoree in the New Product of the Year category for this year’s One Planet Awards. These awards join more than ten major awards over the past year, maintaining the company’s lead as the most award-winning PRM solution on the market for the second year in a row.

The Best in Biz Awards is the only independent business awards program judged annually by editorial teams at top-tier publications across North America. The One Planet Awards is an annual industry recognition program honoring employees and companies across all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America.

“Being recognized by the Best in Biz and One Planet Award Series serves as continual validation of the value Impartner brings to our customers in helping them truly manage their channel with precision and accelerate indirect revenue,” said Dave R Taylor, Impartner chief marketing officer. “We are providing the world-class technology and partner experience every vendor needs if they want to outpace their competitors in selling through the indirect channel.”

For the Best in Biz Award Series, the Enterprise Service of the Year category includes all enterprise-level service providers, including software-as-a-service. To win, companies are required to show innovation through new features that demonstrate how the product or service is helping address pain points for enterprises. Winners of the Best in Biz Awards have been determined based on scoring from independent judging panels composed of prominent editorial teams from some of the most respected national business, consumer, technology and trade media in North America including the Associated Press, Entrepreneur, eWeek, Forbes, Harvard Business Review, Security Products Magazine and Wired.

The One Planet awards honors companies for their business excellence. The series are conferred in category sections which include outstanding individuals, executives, teams, new products and services, public relations, marketing and corporate communications for organizations from all over the world.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2017, visit:
http://www.bestinbizawards.com/2017-winners/

For a full list of gold, silver and bronze winners in the One Planet Awards 2017, visit:
http://www.oneplanetawards.com/world/

To learn more about Impartner, visit: www.impartner-prm.com. To schedule a demo of Impartner PRM, visit: https://impartner.com/view-demo/.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New Impartner data shows that the shortage of enterprise sales pros is holding companies back from reaching revenue goals
The indirect channel moves into spotlight as revenue driver for 2018

SILICON SLOPES, UTAH — DECEMBER 12, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) solution provider, today released a new report revealing that the process of recruiting and hiring enterprise sales professionals is becoming even more challenging.*

According to the new study, nine out of ten hiring managers find it difficult to recruit and hire direct sales professionals, with more than half (57 percent) reporting that the problem has intensified over the past year and a half. These hiring challenges directly prevent companies from reaching revenue goals, according to roughly three-quarters of those surveyed.

The biggest single driver behind this hiring difficulty is a lack of candidates with relevant experience (cited by 46 percent of respondents). Other reasons include a shortage of candidates who understand the company’s solutions (22 percent), high compensation requirements for qualified candidates (16 percent) and increased hiring competition from peer organizations (16 percent).

Despite a number of actions to boost hiring with better recruiting tools and increased compensation, hiring challenges are still holding back the bottom line.

That’s where indirect sales come into play.

“The golden age of the channel has arrived,” said Dave R Taylor, CMO of Impartner. “In a business climate where qualified enterprise sales candidates are costly and in short supply, companies can’t put all their revenue eggs in the direct sales basket. Why struggle to hire direct sales people in an extremely competitive market that’s stifling your ability to increase revenue, when the indirect sales channel provides an immediate avenue to growth?”

However, Taylor notes that to continue to scale, companies that already have a channel need them to work harder than ever before to make up for the inability to grow their direct sales teams, and companies without a channel need to create one at the risk of being left behind in the market.

In either case, contemporary PRM solutions like Impartner’s play a critical role:

1. For companies with an existing channel, if they’re still struggling to manage a partner program on spread sheets, using a dated, home grown portal with limited functionality, or using a myriad of point solutions which create a frustrating user experience for partners, they will underperform competitors who have an updated PRM solution. On average Impartner PRM customers see a 31 percent increase in revenue and a 23 percent decrease in administrative cost in the first year of use alone by being able to automate administrative processes and optimize partner performance at every step of the partner journey.
2. For companies without an indirect channel, they will fall behind competitors who do because they lack the additional “feet on the street” they need to be able to make up for the lack of enterprise sales talent available in the market. A contemporary PRM solution helps companies ramp their partner programs 46 percent faster and their partners to revenue productivity 37 percent faster.

In the past, Taylor notes that many companies have resisted indirect sales because of a perceived lack of oversight and visibility. However, solutions like Impartner PRM erase that concern, but making it possible to manage indirect channels with the same level of visibility and control as they have over direct sales.

For an infographic on the results of the study, click here.

For a free demo of Impartner PRM, please visit: https://impartner.com/view-demo/

*Based on the results of a survey of hiring managers of 200 corporations that do business nationally and internationally, 2017

VIEW INFOGRAPHIC

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner’s Partner Relationship Management solution ensures Blackboard’s global channel partners can get what they need, on any device, at any time, in any language, in one place

SILICON SLOPES, UTAH — DECEMBER 1, 2017 — When leading educational technology provider Blackboard sought to enhance the experience it provides to its network of channel partners spanning 55 countries, five key reasons led them to choose the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) leader Impartner’s multi-award winning PRM software. Blackboard Director for International Channel Marketing Jennifer Falnia outlined the key points in a new case study released today, which is available at this link.

The motivation for Blackboard to implement an advanced PRM solution was clear. “As a technology company, we wanted to ensure the experience we deliver our partners continues to match the sophistication of technology we provide to our end users,” said Falnia. “We wanted to continue to elevate the ease of doing business with us by providing a platform for partners to access all their tools and information in one place — on any device, at any place, at any time. Plus, we wanted to make it easier to recruit new partners and for partners to co-market with us and register new deals.”

In launching the search, Falnia said Impartner’s name came up time and again as a recommended solution, and ultimately, Blackboard chose it for the following reasons:

• Embedded integration into Salesforce
• Speed of implementation
• Strength of content management solution
• Strong, off-the-shelf Marketing Development Fund (MDF) module
• User licenses based on size of partner network, as opposed to per user

Already, in less than a year since deployment, Blackboard has seen tremendous traction with its new portal. “We’ve had thousands of log ins and downloads,” Falnia said. “We look to our new portal as not only an enablement tool for our committed partners, but to attract new partners. We now have the infrastructure we need to accelerate sales with our partners. Impartner is a great solution for us.”

To view the Blackboard case study, click here, and to view case studies of other leading corporations using Impartner PRM technology, click here. Ready for a one-to-one demo of how Impartner can help you transform your partner program and increase revenue an average of 31 percent — click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Smart segmentation automation and asset delivery functions ensure no partner gets ‘lost in the shuffle,’ regardless of size, geography, partner type or business model
Analyst firm SiriusDecisions stresses that vendors have accumulated many channel partner types, yet few have the resources to engage effectively with all of them — until now

LONDON, SIRIUSDECISIONS SUMMIT — OCTOBER 5, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the Fall ’17 release of its multi-award winning Impartner PRM software, which ushers in a new era of precision in partner management that allows vendors to surgically deliver the exact “care and feeding” each partner in their system needs to optimize their performance. With the new release, the Impartner segmentation engine, Impartner SegmentAI, segments vendors’ partners automatically and intelligently by attributes like tier, region or type of partner (referral, MSP, etc.). Plus, the company’s new asset management system, Impartner SmartContent, means vendors can get exactly the right content to exactly the right partner at exactly the right time, based on their segmentation.

“In 2017, partner programs that only utilize one type of partner are an anomaly,” said SiriusDecisions Channel Sales Strategies Services Director Chris Cleary, a topic that was recently covered in the SiriusDecisions Channel Partner Segmentation Matrix core strategy report, downloadable here. “Most B-2-B suppliers have developed relationships with many types of channel partners, yet few have the resources to engage effectively with all of them. As a result, suppliers tend to focus on top producers, the top 10 percent to 20 percent of the partner ecosystem and miss the opportunity to nurture other types of partners — the other 80 percent. We see tremendous opportunity for suppliers to optimize performance by implementing proven frameworks, processes and tools. Until today, those tools have been missing.”

VIEW REPORT

Impartner Senior Director of Product Management Gary Sabin echoes this need in the market. “One of the most common issues prospects raise in our sales conversations is their inability to provide the right kind of care, of every kind of partner, beyond just the big guys,” Sabin said. “Inevitably, the performance of their channel suffers because they just don’t have the organizational bandwidth to truly service the broader range of partner types in their network. With our Fall ’17 release, we bring the full power of partner program segmentation and asset delivery, ensuring each partner essentially gets a customized partner experience that is laser focused on helping their business accelerate performance—regardless of partner type.”

Following is a full summary of the key features of the Fall ’17 release:

1. Segmentation Engine, Impartner SegmentAI: The segmentation engine in the Impartner ’17 Fall Release, Impartner SegmentAI, is the first of its kind in the market and makes it easy for companies to automate the segmentation of their partner programs based on completely configurable set of machine filters, which takes the need for human interaction out of the process. The feature assures that vendors can easily optimize the partner experience for any type of partner program. Now, whether vendors have a host of referral partners, a blend of traditional and born in the cloud partners, or all of the above, they can have confidence they have a personalized “front door” and partner experience for all of them.
2. Asset Automation Engine, Impartner SmartContent: With Impartner’s Asset Automation engine, Impartner SmartContent, vendors can automatically ensure that the right partner gets the right asset at the right time, based on their segmentation. The criticality of an ever-improving content management solution is highlighted by a recent global study of Impartner customers, showing that with the right sales enablement materials, their partners are 56 percent more profitable. Full highlights of the asset engine include:
   • Impartner’s Channel Flow workflow engine means that channel teams, with clicks, not code, can continually refine the workflow of any partner, to make sure the system automatically gives them access to the information and assets they need.
   • Vendors can provide content in multiple versions, meaning it’s easy to serve up documents in the right language and archive past versions of technical documents.
   • Channel managers can schedule content publication and expiration dates to coordinate in synch with a launch, a seminar, etc.—avoiding a scramble on the busy days before those kinds of events.
   • Partners can easily preview and download the content, and it’s easy for them to share with end users—on email or even through social media.
   • The content is searchable by title and metadata, making it easier than ever for users to find what they’re looking for.
   • Full analytics are available, making it easy to see what’s popular and not, what’s making an impact, and what’s being shared most on social media.
3. Point of Sale Data Capture: Right now, many PRMs give vendors visibility into closed, registered deals. However, there is no visibility into the sales that aren’t part of the deal registration process. Especially for companies whose main products have an average sale of just a few thousand dollars, this could represent a significant portion, if not the majority, of channel sales, as most small sales are not registered. With Point of Sale (POS) Data Capture, Impartner now gives vendors the ability to load in POS data to be able to see all channel sales, registered or not. This provides a better line of site to total channels sales, plus a better idea of which verticals and actual markets companies are selling into and insight into their actual end users. Most important, because vendors have actual POS data, they can make sure they have the data they need to verify and true up rebates to partners. Finally, they have a full line of sight to all channel sales, whether the deal was registered or not.
4. Enhanced Data Import Functionality: With this release, Impartner continues to make data importing even easier by taking time and complexity out of the process while further reducing errors. Now, users can import related items in one pass. An analogy would be the screen printing process, where multiple colors could be printed in a single pass, rather than layering on color by color to get the full effect.

To learn more about Impartner’s full suite of functionality and how Impartner PRM helps deliver a 31 percent increase in revenue and a 23 percent decrease in administrative costs, sign up for a demo here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

At SiriusDecisions Summit Europe, Xerox outlines role of Partner Relationship Management technology in optimizing channel performance

LONDON, SIRIUSDECISIONS SUMMIT — OCTOBER 4, 2017 — During the SiriusDecisions Summit Europe today, Impartner Partner Relationship Management (PRM) customer Xerox outlined how the use of a contemporary PRM technology is playing a role in helping the company transform and expand its global channels program. Aqua Porter, Xerox VP of business transformation for global channel operations, made the case study presentation in cooperation with global pure-play PRM leader Impartner, a Platinum Sponsor at this preeminent sales, marketing and channel executive conference.

In her presentation, “Not Too Big to Change: How a Partner Relationship Management Solution is Helping Xerox Become a World-Class Channel Company,” Porter detailed how Xerox, despite its size, is in the process of transforming an indirect sales organization with multiple regional channel programs and disparate technology solutions, with the aid of a single, global PRM platform to better enable channel partners and empower channel managers globally.

“So often in our sales process, we run into large corporations who are incredibly hungry to have the precise control and insight our PRM solutions can bring to their channel, but they lack confidence their corporation can get their company to ‘pry up the floorboards’ of their organization’s structure and technology base the way they need to, to make sure they are contemporary in the way they go to market,” said Dave R Taylor, chief marketing officer, Impartner. “Xerox is a shining example that no matter how big or complex your organization, reinvention is always necessary to stay ahead of the game, and with a clear vision for what the future should look like both in terms of the organization and technology, transformation is possible.”

To visit Impartner at the SiriusDecisions show in London, visit Booth 20. To get a one-to-one demo on how Impartner can transform your company’s channel, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

PRM creates a frictionless, contemporary partner experience to attract the best partners, optimize mutual performance and accelerate channel revenue
Impartner PRM customers report an average 31 percent increase in channel sales in first year of use

SILICON SLOPES, UTAH — SEPTEMBER 15, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today launched a new interactive infographic which highlights how PRM optimizes every step of the partner journey, which is critical to accelerating channel revenue. In blind survey, Impartner PRM customers report a 31 percent increase in revenue, a 23 percent decrease in administrative costs, a 53 percent increase in engagement and a 37 percent decrease in the time it takes to ramp partners to revenue productivity in the first year alone. The infographic can be found here.

“Without the ability to create a seamless, world-class, comprehensive partner experience at every step of your partners’ journey, you’re leaving money on the table due to lost opportunity and ultimately, you’ll lose your best partners to competitors that provide a better experience,” said Impartner CMO Dave R Taylor. “This interactive infographic makes it easy for companies to see if their partner journey has what it takes to compete by delivering the digitally savvy, consumer-grade experience partners have come to expect from leading vendors.”

The priority for vendors to ensure they’re providing partners with a world-class partner journey has never been more critical. “As customer experience (CX) continues its stronghold on the CEO agenda, the same holds true for partner experience (PX) for companies selling through the channel,” said Maria Chien, service director of Channel Marketing Strategies at SiriusDecisions. Chien outlined five key reasons channel chiefs consider improving their partner’s journey to be one of their top priorities:

• The channel is an engine of growth
• Increasing competition for partner mindshare
• Partners are more selective about investing in vendors, with PX as a primary decision driver
• PX directly impacts CX
• Evidence shows that PX directly impacts partner engagement, performance and loyalty

To see if your company “has what it takes” to maintain your company’s competitive advantage, click here for the interactive infographic.

VIEW INFOGRAPHIC

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Funding to further accelerate Impartner’s growth trajectory, which in Q1 ’17 alone has already seen an increase of 88 percent in new customer growth and 77 percent in new bookings
Growth spurred by corporations from Ingersoll Rand to Samsung turning to Impartner PRM to transform the performance of their indirect sales

SILICON SLOPES, UTAH — JULY 17, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the closing of a $15 million round of funding from Emergence Capital, the leading venture capital firm focused on early and growth-stage enterprise cloud companies. Impartner will use the funding on research and engineering to continue to advance its flagship Impartner PRM solution, which is already the most award-winning solution on the market, and on sales and marketing resources to further capture market momentum for PRM, which has become the first and most critical investment that companies need to make to contemporize their channel technology stack.

“At Emergence Capital, we strive to invest in market-leading companies that have a global impact,” said Brian Jacobs, founder and general partner, Emergence Capital. “We believe that with Impartner’s strong management team, business execution and blue chip client base, they can expand their current lead in the fast-growing PRM market.”

The base of partners signing into Partner Portals created using Impartner’s technology has climbed nearly 275 percent in the past year alone, reaching more than 3.8 million total partner log-ins from its global customer base. The growing list of enterprises turning to Impartner PRM for its power to increase revenue an average of 31 percent and decrease administrative costs by 23 percent (per a recent global customer survey — whitepaper here), crosses a broad range of verticals from technology to telecom to manufacturing, and includes Ciena®, Conga, Illumina, Ingersoll Rand, Pivot3, Samsung and Splunk. For Pivot3, a leading hyperconverged infrastructure company growing at nearly 80 percent a year, scale was a key driver in its search for a PRM solution. “One of the things you have to do with a channel program is operate in a one-to-many capacity, especially when you’re growing this quickly,” said Pivot3 Chief Marketing Officer Bruce Milne. “Impartner’s PRM solution was pivotal to the rapid expansion of our channel program, which grew by 400 partners in 12 months.”

“Time after time after time, we’ve seen the power of PRM to accelerate the indirect sales of our customers in a way that compares to what the CRM market first did for direct sales a decade ago,” said Impartner CEO Joe Wang. “When you consider the business impact of what PRM is doing for indirect sales, which is generally 80 percent of corporations’ revenue, compared to what CRM has done for direct sales — the market potential is transformative.”

In just over the past two years since the company’s acquisition, Impartner (formerly known as TreeHouse Interactive), has completely refactored its PRM solution to be up and running in as few as 15 days and be easily adopted by main street corporations and not just early tech adopters; introduced a stream of industry-first innovations to make Impartner PRM the industry’s most nimble, easy-to-update platform on the market; expanded into EMEA and Latin America; nearly quadrupled its staff and moved offices twice; and won nearly 30 national and international awards for both products and executive leadership — including two back-to-back CEO of the Year awards for Wang.

To learn more about how Impartner can transform your company’s channel performance, click here to schedule a demo.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Quoting tool extends native Salesforce quoting capabilities to partners, speeds deal closure
New release also launches deal and pipeline management solution built from ground up to manage multiple-partner participants typical in a channel sale

SILICON SLOPES, UTAH — JULY 11, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the Summer ’17 release of its multi-award winning Impartner PRM software, featuring the first PRM which extends native Salesforce™ price quoting capabilities to partners. The channel-friendly price quoting tool allows partners to extend co-branded, opportunity-based price quoting to end users – streamlining the overall process and taking the weight off deal desks so partners can accurately, confidently and quickly move forward with closing deals instead of waiting for quotes. Other updates in the summer release include new deal and pipeline management functionality designed specifically for the channel to track the multiple partner touch points typical of a channel sale; enhanced capabilities for more accurate reporting and forecasting of deals; easier data imports and event management.

“Our new release changes the game for Impartner PRM customers using Salesforce CRM who don’t have a Configure Price Quote (CPQ) solution for their channel,” said Gary Sabin, senior director of product management for Impartner. “For the first time, their channel teams can quickly provide accurate price quotes and proposals to end users without getting bogged down in administrative work or having to bring in yet another technology vendor.”

Following are additional highlights on the key features of the Summer ’17 release:

• Deal and Pipeline Management for the Channel: Impartner’s new flexible, configurable functionality has been built from the ground up to track and manage channel sales, which, unlike direct sales, typically involve multiple touch points with multiple partners. This allows vendors to create a guided and stewarded process for their partners and ensure everyone is fairly recognized and compensated.
• Configurable Product Catalog Functionality for Deal Registration, with Special Pricing Approval: To allow more accurate deal reporting and forecasting, Impartner now provides customizable product catalog functionality which is fully integrated into the registration process. Channel managers can now easily manage product details and maintain more complete information to expose to their partners during opportunity registration and ensuring more accurate pricing. Also, the system allows the flexibility to provide discount percentages on list prices, making it easy to provide and track special pricing.
• Customizable Global Views: In a prior release, the company launched the industry’s “channel first” interface that allows channel managers to create regionalized views personalized for them. With this release, channel chiefs can also create standardized global views for all channel managers to ensure reporting and management consistency on key metrics and focus areas — providing the best of both worlds by making it possible to have global consistency and also a local view.
• Drag and Drop Import Wizard: This release builds on Impartner’s self-service data import functionality by making it even easier with a drag-and-drop interface to map imported data from any source quickly and accurately into Impartner PRM. Users can save imports as pre-set configurations to be used again later to streamline recurring imports and are also able to preview resulting records, link related items and resolve any inconsistencies before being processed.
• Multiple-Participant Event Registration and Attendance Tracking: Impartner’s Event Calendar module makes it possible for vendors to highlight new product launches, webinars and other events for partners. This update makes it even easier, by allowing one person to register multiple attendees from their company, so only one touch point is required from the partner. Plus, the solution now makes it possible to track attendance and ultimately the business value the event delivered in terms of sales, training completed, etc.

To learn more about how Impartner PRM helps deliver a 31 percent increase in revenue and a 23 percent decrease in administrative costs, sign up for a demo here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New case studies featuring Ciena, Conga and Pivot3 highlight the power of Impartner’s multi-award-winning Partner Relationship Management software to accelerate channel revenue
Impartner emerges as newest member of Silicon Slopes tech elite, building on 156 percent growth of customer base in 2016 with an increase of 88 percent in Q1

SILICON SLOPES, UTAH — MAY 9, 2017 — Global Partner Relationship Management (PRM) leader Impartner today released a series of case studies featuring tech leaders Ciena, Conga and Pivot3, all of whom have recently joined the growing list of businesses worldwide that are turning to Impartner’s robust software to help manage their channel operations and accelerate indirect revenue. The power of Impartner’s robust PRM software platform to increase indirect revenue by an average of 31 percent and decrease administrative costs by an average of 23 percent* helped the company grow its customer base by 156 percent in 2016 and 88 percent in Q1 2017 alone, with a client roster now reading more like a Who’s Who of top corporations, including the three highlighted in the new case studies as well as Xerox, Splunk and Ingersoll Rand.

“It’s incredibly exciting to bring corporations like Ciena, Conga and Pivot3 onboard,” said Dave R Taylor, Impartner chief marketing officer. “But it’s even more exciting to see the impact Impartner PRM has on helping them scale their channel programs and accelerate the performance of their channel.”

For Pivot3, a leading hyperconverged infrastructure company growing at nearly 80 percent a year, scale was a key driver in its search for a PRM solution. “One of the things you have to do with a channel program is operate in a one-to-many capacity, especially when you’re growing this quickly,” Pivot3 Chief Marketing Officer Bruce Milne said in the case study. “The PRM solution was critical to the rapid expansion of our channel program, and Impartner is absolutely a key partner in that growth.”

All three companies stress that Impartner PRM’s core deal registration functionality is key to the value they can now deliver to their partners. “Our deal registration numbers climbed 275 percent in 6 months,” said Milne, noting that the solution’s easy-to-use interface is crucial to the adoption rate.

Conga, the No. 1 paid app on the Salesforce AppExchange that simplifies and automates data, documents, contracts and reporting, also finds partner response to the deal registration functionality equally powerful. Conga SI and Reseller Partner Program Manager Susie Wallingford said in the case study, “It’s driven down the average age of our deals to sometimes as low as a day, where a partner will register a deal and say, ‘Hey, I’ve done all the work for you. I just need you to send a quote,’ which has made my team look fantastic to our sales teams.”

The market advantage provided by Impartner’s deal registration is also a core feature for Ciena. “This functionality provides the framework that allows Ciena and its partners to collaboratively work on new opportunities, including automated approval/notification workflows and real-time updates between the PRM and CRM systems,” said Genevieve Beaumier, partner experience manager for Ciena, a global network strategy and technology company. “Our partners like this feature because it gives them a competitive advantage.”

To watch or read the complete case studies on how Impartner has helped Ciena, Conga, and Pivot3 take all aspects of their partner programs to the next level in the marketplace, click here. To learn more about the business case for PRM and how it can accelerate indirect revenue, click here. Attendees at the SiriusDecision 2017 Summit in Las Vegas can listen to Pivot3’s Bruce Milne present a case study on their use of Impartner PRM on May 16th, from 11:15 a.m. to 12:00 p.m. in the Bassano Room 2602 or visit Impartner in Booth 232.

*Global survey of Impartner customers, anonymous responses.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

GENBAND, Ixia, Pivot3 and Xerox among top corporations and Impartner clients honored as 5-Star Partner Program winners; Six executives named to 50 Most Influential Channel Chiefs

SILICON SLOPES, UTAH — APRIL 21, 2017 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced its customers won a record 69 percent year-over-year increase in 5-Star Partner Program Awards from CRN Magazine. In addition, six executives from Impartner clients made the 50 Most Influential Channel Chief list.

“The record number of CRN awards aligns with the dramatic value PRM delivers to companies in optimizing the performance of their channel and driving partner engagement,” said Dave R Taylor, Impartner chief marketing officer, noting data from a recent global survey of Impartner customers, which showed an average increase of 31 percent in revenue, a 53 percent increase in partner engagement and a 23 percent decrease in administrative costs. “Congratulations to our customers who have clearly driven their channel programs and their personal performance to an elite level in the marketplace and are setting the standard for others to follow.”

The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who offer solution providers the best partnering elements in their channel programs. Impartner customers who won 5-star ratings for their partner programs include companies such as A10 Networks, Asigra, Ciena, GENBAND, Pivot3, Tegile Systems and Xerox. Impartner clients on the 50 Most Influential Channel Chiefs, which represents the “cream of the IT channel crop—leaders who drive the channel agenda and evangelize the importance of channel partnerships,” include executives from Samsung, Splunk and Xerox.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Worldwide, customers report an average increase of 31 percent in revenue and a 23 percent reduction in administrative costs in the first year of use
Results summarized in new white paper which lays out Partner Relationship Management business case for executives: Highlights 13 reasons PRM is most important investment companies can make to drive indirect revenue

SILICON SLOPES, UTAH — APRIL 11, 2017 — Global Partner Relationship Management (PRM) leader Impartner today announced the results of a new global survey which revealed the startling power of PRM to accelerate the performance of nearly every aspect of a company’s channel performance including average increases of 31 percent in revenue, 37 percent in partners’ ramp to productivity, 53 percent in partner engagement and a 23 percent decrease in administrative costs. The results are summarized in a new Impartner White Paper, “The CFO’s Business Case for PRM”, which is available as a complimentary download here.

“This study validates what we’ve seen with customer after customer,” said Dave R Taylor, Impartner chief marketing officer. “Companies who deploy a turnkey, contemporary, out-of-the-box PRM solution essentially put their channel program on steroids. There is simply nothing more powerful a company can do to transform the performance of their partner networks than to make PRM the foundational technology purchase for their channel.”

Other Impartner PRM performance statistics in the study include:

• 46 percent faster partner program scalability
• 32 percent increase in percentage of partner based which improved their performance
• 48 percent increase in sales for partners who have completed training programs
• 56 percent increase in profit of partners who used sales enablement materials
• Savings of up to $50,000/year by 90 percent and savings of up to $100,000/year by 10 percent by consolidating technologies and using functionality built into the PRM

The white paper was created in response to demand from sales, channel and marketing leaders, who like all business unit professionals, are increasingly the drivers for technology purchases — and ultimately need to present a business case for the approval of the CFO.

“This is the year analyst firm Gartner projects marketing departments will outspend IT, but in nearly every company, regardless of size, product, vertical or age, the proverbial buck stops with the CFO on nearly all key purchase decisions,” Taylor said. “In today’s market, the CFO may be faced with a multitude of technology requests from a host of different business units and challenged to prioritize value and spend. This white paper simplifies the key information CFOs are looking for to ensure the business case for PRM is clear, so they can confidently make a decision that will drive revenue quickly and dramatically.”

For a complimentary copy of the CFO white paper, click here. To take a demo and for more information on Impartner, click here and learn how Impartner helps leading companies like Conga, Ingersoll Rand, LogRhythm, Quest Software, Xerox and Zendesk harness the power of their partner networks and accelerate indirect revenue.

VIEW WHITEPAPER

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner included among the best brands and marketers in the world such as Adobe, Autodesk, Brocade, Citrix, Google Cloud, Intel, OpenTable and The Clorox Company

SILICON SLOPES, UTAH — APRIL 6, 2017 — Global Partner Relationship Management (PRM) leader Impartner today announced that it is a 2017 Marketers That Matter^® (MTM) Awards finalist in both the Building B2B Brands and the Transformation Journey categories. Presented by The Sage Group and sponsored by The Wall Street Journal, the Marketers that Matter Awards recognize marketing initiatives for their innovative approach, company impact and measurable results. As a finalist, Impartner is included among some of the world’s most prestigious companies, including Adobe, Atlassian, Autodesk, Brocade, Cisco, Citrix, Google Cloud, Intel, Intuit, Lyft, OpenTable and The Clorox Company.

The Marketers that Matter Awards are judged by an elite panel of chief executive officers and chief marketing officers from Clif Bar, Google Cloud, Old Navy, Sephora, Visa, Zillow and many others. Executives will gather on May 18 for the MTM Gala to honor the finalists and announce the winners.

“The best marketers today are focused on innovative new approaches that drive business results for their companies and the customers they serve,” said Cara France, Sage Group, CEO. “The Marketers that Matter Finalists are mastering marketing in a transformative time.”

“It’s tremendously rewarding to have this recognition for the team for what has been an incredible journey of rebranding and growth since the company’s acquisition in 2015 and our transformation from TreeHouse Interactive to Impartner,” said Dave R Taylor, Impartner CMO. “This recognition complements the business results we’ve achieved through our marketing efforts, which in the past year alone include increasing the acquisition of new customers by 156 percent, which is faster than any other pure-play PRM vendor in the market; doubling our staff; closing an $8M round of growth capital funding, and winning nearly 20 national and international awards.”

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help companies like Conga, Xerox, LogRythym, National Instruments and Ciena generate an average of up to $9 million a year in additional channel revenue, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Guide born out of discussions with customer prospects about the most common issues they see with Partner Relationship Management choices, causing them to seek a new solution

SILICON SLOPES, UTAH — APRIL 4, 2017 — Global Partner Relationship Management (PRM) leader Impartner today launched a new eBook, “The Top 13 Signs You’ve Made the Wrong PRM Decision,” to help companies who “realize something is wrong” with their current solution, confirm their concerns and provide guidance on why and how to change course quickly. The guide was developed based on conversations with prospects from leading corporations that have made a PRM technology decision they realize is not the right fit for their company and are seeking new solutions.

“Let’s face it, as the buying power shifts to the business units from IT, a new population of professionals are making technology purchasing decisions,” said Dave R Taylor, Impartner CMO. “There are multiple factors you need to consider, and for a host of reasons, you don’t always get it right the first time. If that’s the case, sometimes you make the decision to ‘live with it’ when a technology choice doesn’t turn out the way you intended. However, in the case of PRM, which is the single most foundational technology investment companies need to make to optimize the performance of their channel, if you don’t have it right, you need to acknowledge it, pull off the bandage and move on to something that works for your business. Otherwise, you will fail to unlock the potential of your channel and fall behind your competitors.”

Following are the top 13 signs the PRM solution or path your company has chosen is not working for your organization:

1. No one owns the roadmap or updates for your custom portal — and it’s falling behind.
2. You’ve realized the resources for a build-it-yourself portal are beyond what was anticipated — and the project is stalling for lack of funding and bandwidth.
3. You realize the demo positioned aspects of the solution as out-of-the-box, but it was over positioned — and it’s going to require major customization.
4. Your “good enough” functionality is proving to not be good enough — frustrating partners and/or causing you to lose credibility in the organization because you can’t see and report the necessary metrics.
5. When your PRM vendor has a product or a security update, it is taking weeks or months to get it.
6. You can’t personalize your partner experience — it’s not tailored or unique.
7. Your team finds it too hard to update the content on your Partner Portal and the content is not fresh.
8. Your dot.com site is better than — and doesn’t match — your Partner Portal, the front door to your relationship with your partners.
9. You have almost no insights into past success or future projections for your channel partners.
10. Your portal can’t support today’s end-user journey.
11. You have other solutions in your tech stack that don’t integrate with your PRM — and you’re losing insight because data is siloed and your partners hate having to sign into multiple sites.
12. You have channel conflict.
13. You only have visibility into a small portion of your channel revenue represented in your sales funnel.

For a complimentary copy of the eBook, click here. If you already see the signs your company has made the wrong PRM decision, take an Impartner demo here, and learn how we help leading companies like Xerox, Conga, Ingersoll Rand, LogRhythm, Ciena and National Instruments generate an average of up to $9 million in additional revenue from their indirect channels per year.

VIEW EBOOK

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Channel partners projected to be more, not less, important to Cloud technologies: Companies with contemporary Partner Relationship Management solutions outperform competitors

LONDON — MARCH 16, 2017 — In a presentation today at Cloud Expo Europe, Europe’s largest cloud and digital transformation show, global Partner Relationship Management (PRM) leader Impartner’s European Business Development Director Pierre Poggi shared the revenue secret its customers who are exhibiting at the show already know: companies with a contemporary PRM solution deliver an average of up to $9 million more  in incremental revenue than those without.

“Despite early concerns that cloud technologies would make channel partners less, not more, important, the opposite is true,” said Poggi, citing analyst firm IDC’s stat, that by 2020, 75 percent of cloud partner’s revenue will be touched in some way by the channel. “As we exhibit at this show, we’re surrounded by our customers who already know that a world-class Partner Portal ensures that you can meet your partners’ expectations for a frictionless, consumer-grade partner experience and truly harness the power of your indirect channel.”

In his presentation, Poggi also shared a number of other key statistics about the power of contemporary PRM solutions to accelerate channel revenue. “From every angle, from attracting the best partners to scaling your channel program, there is no metric that doesn’t point to the criticality of PRM as the capstone technology for your channel program,” Poggi said, noting that “a full 86 percent of partners choose their vendors based on the partner portal, every dollar invested in a PRM saves $10 in manual labor costs and companies will find it difficult to scale beyond 50 partners without automating the partner management process.”

This is the second year in a row Impartner has attended Cloud Expo, which draws leading SaaS companies from around the world, including Impartner customers Ciena, Splunk and SunGard Availability Services. For more information on how Impartner and PRM can help companies increase revenue by up to 120 percent, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Release continues stream of channel-focused innovations in the past 24 months, which have made Impartner the most award winning PRM worldwide
New channel-first interface allows individual channel managers to see personalized views of their specific region without having to sort through an ocean of data

LONDON — MARCH 15, 2017 — Global Partner Relationship Management (PRM) Leader Impartner today announced a new ‘channel-first’ interface that gives channel managers a synthesized, personalized view of their individual region, eliminating the need to search through an ocean of data to find action items for their geography. The new interface, announced today at Cloud Expo Europe, Europe’s largest cloud and digital transformation show, comes as part of the company’s Spring ’17 release, also features a number of other enhancements specifically focused on increasing partner engagement and accelerating indirect sales, including a powerful, interactive Event Calendar. In addition, customers are now able to deploy a PRM solution with or without a CRM.

“Impartner’s new interface is built from the ground up to be channel-first in the information it displays to truly give channel managers the specific information, the knobs, dials and levers they are looking for to manage a particular geography or segment,” said Gary Sabin, Impartner senior director of product management.

A key add for this release, which goes live in April, is the ability to assign deals to multiple contacts within partner accounts, a capability lacking in traditional single-tier CRMs. “CRMs are critical tools, but ultimately, they weren’t designed to track the multi-level touches most deals go through when they’re working their way through the channel,” Sabin said.

“While some customers may prefer to continue to use the reporting tools and workflows within their CRM,” Sabin continued, “our expectation is that over time many of our customers will embrace the value of this channel-first approach, a philosophy that helps eliminate the complexities of managing multiple touchpoints through the channel.”

“There are a number of things about a company’s channel that are unique with respect to its direct model,” said Tim Harmon, managing director at Nuvello, a newly minted channel research and consulting firm, “and touchpoint complexity is one of them. While most sales teams know the reporting interface of their CRM, ultimately they want a single distilled workspace that gels direct and channel together. That focus and channel-first approach will enable them to optimize their customers’ experience and outrun their competitors.”

Other key highlights of Impartner’s Spring ’17 release include:

• Impartner Event Calendar: This new add-on module serves as a focus point for vendor’s portals, making it easy to highlight new product launches, webinars, etc. Plus, the calendar features an industry-first integration with the portal’s workflows and approvals, so partners can see information and act on it directly in the activity center — like registering for events or deals — without ever having to leave the screen. This simplifies use and makes it easier than ever to publish and promote information to partners and drive engagement.
• Impartner Activity Stream: A standard feature for all customers, this integrated activity stream brings together all a vendor’s push notifications, social content and event notifications into one live, ‘heads up’ display to help merchandise what they are doing and drive their partner business and increase engagement.
• Self-service data imports: Continuing its drive to make Partner Portal updates self-service and enhance the nimbleness of channel teams, Impartner now provides its customers with the ability to import their own partner data into the PRM solution including applications, accounts, members, leads, etc.
• Integration with Standard Custom Objects: While Impartner has long been recognized for its ease of integration with Salesforce, the company takes that one step further by providing Standard Object Integration as part of their Managed Package within Salesforce.
• All new search functionality: With Impartner’s completely re-engineered workspace, channel teams have access to the industry’s best search technologies to find anything they want inside their channel, including all leads, opportunities and members that apply to any specific region or object and deals in any stage of the pipeline.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

First 2017 win demonstrates Impartner’s continued leadership in ChannelTech for helping companies accelerate revenue through indirect channels

SILICON SLOPES, UTAH — MARCH 3, 2017 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced it has won a Silver Stevie^® Award in the Relationship Management Solution category of the 11^th annual Stevie Awards^® for Sales & Customer Service. This is the second year in a row the company has won the award for its flagship product, Impartner PRM, and its ability to increase revenue by up to 120 percent for companies selling through indirect channels.

In the judges’ comments, Impartner PRM was lauded for its “compelling case for stronger focus on partner relationships backed by communications and tools that work,” and “advancement in including the partner in the business priority by delivering a technological solution.”

This award is the 19th award the company has received in just over a year, and follows on the heels of the company’s recent news that in the past 12 months, acquisition of new customers has jumped 156 percent, partners signing into portals using Impartner technology have increased to nearly 3 million worldwide, customer churn has dropped 42 percent to an industry low, and attendance at the company’s yearly customer conference climbed 3x from the year before.

“The Stevie Awards for Sales & Customer Service continues to be among the most competitive and fastest-growing of our awards programs,” said Michael Gallagher, founder and president of the Stevie Awards, which saw more than 2,300 nominations this year from organizations of all sizes and in virtually every industry, for which the full list of winners is here, www.StevieAwards.com/sales. “The growth of the program illustrates the importance of the functions highlighted — sales, business development and customer service — to successful enterprises of all types, and how integral recognition in these domains are to building and maintaining corporate reputations.”

“By every metric, the PRM industry is simply on fire,” said Dave R Taylor, Impartner chief marketing officer. “We’ve added an amazing slate of who’s who of corporations that have turned to Impartner’s out-of-the-box SaaS-based PRM solutions to transform the performance of their channel such as Splunk, Zendesk and Ingersoll Rand, and it’s exciting to see the value we add to our customers recognized by the Stevies alongside other leading companies like Qualtrics, Citrix Systems and GoDaddy.”

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes several of the world’s leading business awards programs, including the prestigious American Business Awards℠ and International Business Awards℠. The awards were presented during a gala banquet on Friday, Feb. 24, at Caesars Palace in Las Vegas, Nev.

To learn more about Impartner’s full suite of functionality and how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Fortinet, GENBAND, Ingersoll Rand, LogRhythm, Quest Software and Xerox honored for channel program excellence at Impartner’s annual customer conference

SILICON SLOPES, UTAH — FEBRUARY 10, 2017 — Multi-award winning Partner Relationship Management (PRM) leader Impartner today announced the winners of its second annual customer awards, which were presented at its annual customer conference and recognize companies that have raised the bar on indirect sales and partner relationship excellence. Following are the six winners of this year’s Impartner Accelerator Awards and the name of the award they’ve won for setting the pace for channel operations:

• Xerox Corporation, Onboarding Octane Award: For excellence in designing a 90-day onboarding fast-start program to accelerate partner productivity and customer value.
• Quest Software, Route 66 Award: For rapid implementation of Impartner’s PRM solution and accelerating ROI by more than 50 percent.
• GENBAND, Marketing Afterburner Award: For enabling partner productivity by constantly refreshing content and implementing an extensive co-branded marketing program.
• Fortinet, Pedal to the Medal Award: For world-class partner recruitment and engagement, making Fortinet’s PRM one of the industry’s fastest growing programs.
• LogRhythm, Leaderboard Award: For gamification of their PRM solution, to enhance the engagement of what is already one of the industry’s most robust PRM implementations.
• Ingersoll Rand, Pathfinder Award: For its pioneering approach in bringing new age PRM functionality to the manufacturing industry. Ingersoll Rand’s innovative solution establishes the value of PRM with or without a CRM.

“This past year was an incredible year of transformation for the PRM industry, for Impartner and for our customers,” said Brad Pace, Impartner vice president of customer success. “We couldn’t be more proud of the achievements of this year’s award winners, who truly exemplify best practices on how technologies like Impartner’s PRM solutions can accelerate indirect sales.”

The second annual ImpartnerCON, held in Salt Lake City, grew by 3x in attendance, mirroring the explosive growth of the company in the previous year, which includes a 156 percent increase in new customers and topping nearly 3 million partners using its technology. The agenda included keynotes from IDC Channel Research Analyst Margaret Adam and channel strategy firm 2112 Group’s CEO and Chief Analyst Larry Walsh. Other key speakers included Channel Strategist and Penton Content Director T.C. Doyle; Intacct SVP of Channel Sales Taylor Macdonald; Is Inspired Channel Strategist and President Gina Batali-Brooks; and Channel Chiefs from leading Impartner customers, including National Instruments, BigCommerce and LogRhythm.

Last year’s Impartner Award winners included Xerox, National Instruments, Quantum Corporation, Rackspace, SGI and SunGard Availability Services. To learn more about how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Adam outlines 10 foundational channel pillars necessary for embracing cloud, big data analytics, social and mobile
Partner relationship management leader Impartner’s 2nd annual conference draws 3x increase in attendees; reflects company’s 2016 growth in new customers of 150 percent

SILICON SLOPES, UTAH — FEBRUARY 9, 2017 — Global Partner Relationship Management leader Impartner kicked off its second annual partner conference today with a keynote from IDC Channel Program Director Margaret Adam, titled, “Channel Survival in the 3^rd Platform: Engage and Accelerate the Partner of the Future.” In her keynote to channel chiefs from world-leading corporations such as Xerox, LogRhythm and BigCommerce, Adam addressed technology’s rapid shift to what IDC defines as the 3rd platform of computing, including “innovation accelerator” technologies like augmented and virtual reality, robotics and 3D printing, which are being adopted much faster than initially anticipated, and outlined 10 foundational channel pillars necessary to succeed in the face of that change.”

“Channel partners that only focus on 2nd platform technologies such as servers will still have a large market, but depending on the technology, growth will be at best flat and most likely declining,” Adam said. “All growth lies in the 3rd platform, requiring a shift in the way companies manage and reward partners of the future whose business models are significantly different.”

During her presentation, Adam stressed that in the early days of cloud, many partners resisted it as they saw it having the potential to disintermediate them, but the reverse is actually true. “By 2020, we believe the majority of cloud revenue will be mediated by channel partners or cloud brokers,” said Adam, outlining the 10 pillars (major transitions) vendors must make to meet the needs of partners of the future based on IDC research of thousands of partners of all sizes and channel executives. The pillars of transition vendors must take into account include technology, focus, customer, sales motion, time horizon, marketing, activities, competition, alliances and advantage.

“One of the most pressing issues our customers deal with is how to effectively migrate to the ‘partner of the future,'” said Dave R Taylor, Impartner CMO. “We see a historic shift in channel partners away from traditional sales-only partners into referral partners, service partners, support partners, etc. This new type of hybrid channel partner requires a whole new method of engagement and it’s deeply meaningful to have an analyst of Margaret’s caliber at our conference to spend time with our customer community and address these issues.”

For more information on Impartner and how the company’s multi-award winning PRM technology can help companies optimize their channel performance, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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Second annual conference builds on Impartner’s 2016 rapid growth trajectory, resulting in a 150 percent increase in new customers and a record-breaking 3 million partners using its technology
In the past 12 months, Impartner has doubled its staff, closed an $8M round of growth capital funding, won 18 awards and slashed customer churn by 42 percent to an industry low

SILICON SLOPES, UTAH — FEBRUARY 8, 2017 — Global Partner Relationship Management (PRM) leader Impartner today announced the lineup of key industry thought leaders for its second annual customer conference, ImpartnerCON’17, including top IDC Channel Research Analyst Margaret Adam and channel strategy firm 2112 Group’s CEO and Chief Analyst Larry Walsh. Both Adam and Walsh will be addressing key channel industry trends and what actions top channel chiefs need to take to accelerate their indirect revenue in 2017 and beyond. This year’s conference, which will be held February 8-10 at the five-star Grand America Hotel in Salt Lake City, will draw three times as many attendees as the year before. This builds on the company’s explosive growth in 2016, which saw a 156 percent increase in new customers in a host of verticals from tech to manufacturing such as Splunk, Tektronix and Ingersoll Rand.

“At every level, 2016 was a sea change for Impartner and the PRM industry,” said Impartner CMO Dave R Taylor. “We’ve seen an absolute deluge of demand from top corporations worldwide, who have figured out that the secret sauce of unlocking the potential of their indirect channel is ensuring a contemporary PRM solution is a foundational element of their channel program.”

“To win 18 national and international awards, add blue chip customers at the rate we have, see our annual recurring revenue (ARR) climb to industry leading rates, have three times as many customers headed to our conference and have the number of partners signing into our portal climb to nearly 3 million in such a short amount of time, is an incredible testament to the power of PRM to transform the performance of our customers’ networks and to the team at Impartner to drive this growth,” added Taylor.

In addition to Adam and Walsh, other key speakers at ImpartnerCON include Channel Strategist and Penton Content Director T.C. Doyle; Intacct SVP of Channel Sales Taylor Macdonald; Is Inspired Channel Strategist and President Gina Batali-Brooks; and Channel Chiefs from leading Impartner customers, including National Instruments, BigCommerce and LogRhythm. To learn more about the conference, click here. To learn more about how companies with contemporary SaaS PRM solutions help generate an average of up to $9 million a year in additional channel revenue, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Comprehensive new eBook highlights what it takes to have a high ‘CQ’ and succeed as a channel chief in 2017
Authored by T.C. Doyle, leading channel strategist and tech writer, the eBook also features real-life channel chief examples of each attribute at work — both successes and failures

SAN JOSE, CALIFORNIA — JANUARY 25, 2017 — Today at the Cloud Channel Conference, Global SaaS Partner Relationship Management (PRM) Leader Impartner today launched a new eBook, “The Top Attributes of a World-Class Channel Chief.” The guide, underwritten by Impartner and authored by leading tech journalist and Penton Technology Channel Content Director T.C. Doyle, provides a comprehensive look at the attributes required to be a top channel chief in today’s market, which more and more must match that of other C-suite players or they risk channel performance that lags behind competitors and being replaced by leaders with a more contemporary skillset. Get your complimentary copy of the eBook here.

VIEW EBOOK

“In 2017, compressed product cycles are evolving customers’ needs and business models are undergoing significant reinvention — and the skill set needed for those who manage partner programs for vendors — aka ‘channel chiefs’ — is now much broader and more sophisticated than ever before,” Doyle said. “It’s not just enough to have a high Intellectual Quotient (IQ) or exemplary work ethic to succeed in this capacity; you need a high ‘Channel Quotient’ CQ, which is a combination of nine attributes that include a range of both business and emotional skills.”

In the eBook, Doyle not only outlines the nine attributes listed below, but also brings the power of these attributes to life with real-life examples of successes — and failures. The attributes are:

1. Organizational Influence
2. Business Acumen
3. Decisive Leadership
4. Technological Savvy
5. Operational Efficiency
6. Customer Orientation
7. Personal Integrity
8. Intellectual Curiosity
9. Infectious Optimism

“We couldn’t be more pleased to have partnered with someone with TC’s long tenure in the market to bring this eBook to life to help channel chiefs be on top of the skill mix they need to compete in this critical position,” said Dave R Taylor, Impartner chief marketing officer, noting that top channel chiefs worldwide have turned to Impartner’s multi-award winning PRM technology as the No. 1 solution they rely on to accelerate their indirect revenue. “To echo TC’s fourth attribute, being technologically savvy and leading the advancement of a company’s channel tech stack is as important as any other change top channel chiefs can drive in their organizations.”

To get your complimentary download of the eBook, click here. To see how Impartner’s PRM technology helps some of the world’s leading channel teams accelerate indirect sales, click here.

About T.C. Doyle
T.C. Doyle is the senior content director of Channel brands at Penton Technology. A veteran technology writer, editor and video storyteller, he is also the co-author of “The Digital Revolution: How Connected Digital Innovations Are Transforming Your Industry, Company and Career,” which was published by Pearson Education Inc.’s FT Press Division in 2016. When he’s not pursuing a story in Silicon Valley or elsewhere, he can be found in Park City, Utah, where he resides.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Judges choose Impartner PRM for its demonstrated ability to increase channel sales by as much as 120 percent, drive engagement and loyalty

SILICON SLOPES, UTAH — JANUARY 5, 2017 — Global Partner Relationship Management (PRM) leader Impartner today announced it has won a Silver Award for Most Innovative Product of the Year in the One Planet℠ Best in Business Awards, an annual industry and peers recognition program honoring employees and companies of all types and sizes worldwide. Judges chose Impartner PRM—the only winner in the Cloud Computing/SaaS/Internet category—because of its demonstrated success helping companies such as Fortinet, BigCommerce, Rackspace and National Instruments grow revenue as much as 120 percent while driving engagement and loyalty through their differentiated Partner Portals. The One Planet Awards Silver Award is the 18th recognition the company received in 2016.

“It’s incredibly rewarding to be in the company of other leading companies such as Demandbase, Seismic and Attivo in receiving this recognition,” said Dave R Taylor, chief marketing officer of Impartner. “What’s equally exciting, is that the pace of awards we’ve received this year has tracked with the incredible growth of the PRM industry and Impartner as a company. In 2016, we climbed to more than 2 million partners using Impartner technology worldwide, a 100 percent increase year over year, and we look forward to continuing this momentum as more companies turn to PRM to impact their channel sales in as few as 30 days.”

One Planet Awards recognizes companies for their business and professional excellence. The One Planet Awards honors are currently conferred in categories that include executives, teams, new products and services, PR, Marketing, and Corporate Communications, and organizations from all over the world. Learn more about the One Planet Awards at www.oneplanetawards.com and participate.

Click here to find out more about Impartner’s enterprise-class web application for managing all aspects of the partner lifecycle, from partner recruiting to cooperatively marketing and selling to performance managing.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

mpartner customers can now benefit from Impartner Locator’s deep searchability and visibility, simplifying the process of connecting potential customers to the best partner

SILICON SLOPES, UTAH — DECEMBER 15, 2016 — Impartner, a leader in Global Partner Relationship Management (PRM), today announced it has launched Impartner Locator for Salesforce Community Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Impartner Locator easily configures with Salesforce Community Cloud and allows both vendors and partners to configure the searchability of partners by any attribute or field in Salesforce, making it simple for potential customers to find the partner best suited to their needs beyond just geography and vertical. Impartner Locator displays results in both a list and an interactive map and features the ability for partners to personalize their listings with multimedia and even customer reviews, which can serve as a landing page for smaller partners without robust sites.

Built on the Salesforce App Cloud, Impartner Locator for Salesforce Community Cloud is currently available on the AppExchange.

“As every company knows, being found is half the battle,” said Impartner Chief Marketing Officer Dave R Taylor. “Impartner Locator is already one of our most popular add-on modules, and with this version tailored specifically for use with Salesforce Communities, we literally put a face on everyone’s business that allows them to pull out and merchandise what they feel is most important about their organization.”

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Kori O’Brien, SVP, App Innovation Partner Sales, Salesforce. “By leveraging the power of the Salesforce App Cloud, Impartner provides customers with an exciting new way to connect potential customers to the perfect partner.”

For more information on Impartner PRM, which is the only pure-play PRM vendor on the Salesforce AppExchange and which ensures it is an easy-to-integrate and install managed package for Salesforce CRM users, click here.

About Salesforce AppExchange
Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 4 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

Additional Resources

• Like Salesforce on Facebook
• Follow Salesforce on Twitter

Salesforce, App Cloud, AppExchange and others are among the trademarks of salesforce.com, inc.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Latest award continues winning streak that now tops 17 national and international awards in 2016
Dramatic pace of recognition tracks with company’s growth in partner users, which has surged to nearly 2.5 million — more than a 100 percent increase year over year

SILICON SLOPES, UTAH — DECEMBER 2, 2016 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced it has been named a silver award winner in the Best Product of the Year—Enterprise Category in the Best in Biz Awards, North America, 2016. Winners of the awards were determined based on scoring from an independent panel of 50 judges from widely known newspapers, business and technology publications, TV outlets, and analyst firms, including eWeek, Forbes, Network World, Information Week, the Associated Press and Channel Insider.

Impartner PRM is the only ChannelTech winner in the Enterprise category, continuing Impartner’s streak as the most-awarded company in the industry, with 17 awards in 2016 alone. Judges chose Impartner PRM because of its ability to increase channel sales by as much as 120 percent and for its ease of implementation. Impartner’s simple, yet highly engineered Velocity™ process can have new Partner Portals up and running for clients in in as few as 30 days.

“Too many companies today struggle to manage their channel programs on spreadsheets without the use of automation and create contemporary partner experiences that truly optimize the performance of their partner networks, said Dave R Taylor, chief marketing officer of Impartner. “Impartner’s leadership in ChannelTech continues to be recognized as we help companies like Fortinet, BigCommerce, Rackspace and National Instruments outpace their competition with a PRM solution that allows them to grow revenue immediately and create a differentiated partner experience that drives engagement and maintains loyalty.”

The sixth annual program in North America garnered more than 600 entries from an impressive array of public and private companies of all sizes and from a variety of industries and geographic regions in the United States and Canada. Best in Biz Awards 2016 honors were presented in 60 categories. Winners include well-recognized brands such as 1-800-Flowers, Boyd Gaming, Citrix, Dell, Dyson, Eastman, Epson, Experian, Hilton, HP, LifeLock, National Association of Realtors, Safelite, Sandisk, StubHub, Symantec, UnitedHealthcare and YMCA.

“If companies are going to stand out from the crowd and remain competitive in future years, innovation is key,” said Charlie Osborne, ZDNet, one of Best in Biz Awards’ judges this year. “The market is tough and there is no guarantee that today’s dominant players will remain so—unless time and effort are concentrated on research and development. This year’s entries in Best in Biz Awards highlighted not only innovative business practices but the emergence of next-generation technologies, which will keep companies current and relevant.”

To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Channel Strategist Ian Hutchieson and Impartner CMO Dave R Taylor focus on driving channel engagement and loyalty in a new era of distraction and temptation

Webinar outlines 5 strategies Channel Chiefs must take to remain irresistible to top industry partners; references examples outside the channel that are setting the pace for ‘experience expectations’

SILICON SLOPES, UTAH — NOVEMBER 18, 2016 — Global Partner Relationship Management (PRM) SaaS leader Impartner today tackled PRHD (Partner Relationship Hyperactivity Disorder) to help companies address partner loyalty in a new era of distraction and temptation. In a new webinar titled Curing PRHD, Global Channel Strategist and Loyalty Expert Ian Hutchieson, who heads the global channel practice for loyalty consultancy ICLP, and Impartner CMO Dave R Taylor outline the five top strategies channel chiefs must take to continue to remain irresistible to top industry partners and maintain their competitive advantage.

WATCH NOW

In this webinar, which was originally presented in London as part of the Channel Chief University Series co-sponsored with Impartner’s strategic partner, Gorilla Corporation, Hutchieson and Taylor address the near death of partner loyalty in the market today, which has vendors scrambling to find ways to attract and retain the industry’s best, most profitable and most contemporary partners.

“Leading analysts paint a grim picture of the distraction today’s partners face, with most working with an average of 12 vendors in their portfolio,” said Hutchieson, who provided insights into the following five key strategies companies can employ to ensure their partner programs continue to be irresistible, partnerships become stronger and channel performance improves:

1. Make sure your partner experience is BETTER than your competition’s
   Leading analyst data shows 86 percent of partners chose their vendor based on the Partner Portal. And today, the experience partners have is rooted in the experience they have as consumers, so the experience companies provide needs to be “consumer grade.” This is especially true when it comes to the Partner Portal, which is the bedrock of the experience for partners. Experience was certainly a key competitive differentiator for FitBit, who cleverly taped into users’ psychology and motivators to create engagement and communication programs and win the market in just a few years — all while massively under spending key market players like Nike.
2. Make partners successful: FAST
   There is a limited window to make a first impression. Recruitment is easy, but keeping partners is hard work, so nurturing early allows companies to recognize partners for early positive behaviors and sales successes right from the start, keeping them from getting distracted and losing interest. Amazon Prime is a great example of a company rewarding customers who originally signed on for a shipping benefit, with a host of other benefits that keep them loyal, including streaming video and music. This quickly made Prime an industry beacon of success.
3. Make it easy for partners to be PROFITABLE
   While a lot of loyalty programs are built around emotion, it ultimately comes down to profitability. No solution is going to make partners feel good if they aren’t making a profit. Helping partners be self-sufficient and find the right tools to self-manage their profitability so they are in control and can manage their business at their desired rate is key — deal registration, MDF funds, leads, etc. A leading UK-based grocery chain, Waitrose, won customers with easy-to-use, personalized and “irresistible” offers and promotions that kept consumers coming back and saving money at industry-leading events for the company.
4. Make visiting your portal regularly IRRESISTABLE
   Fundamentally, a company’s Partner Portal starts to tap into the emotional side of things. Communications aside, companies need to ask themselves what they are doing to make sure they are creating a Partner Portal experience that helps partners prospect, sell and service products and solutions, and an emotional connection with each partner contact to entice them to visit the portal regularly. Don’t undervalue the role of emotion — brand, advocacy and emotional connections — in B2B marketing. AirBnB is the perfect example of a consumer brand that created a beautiful, aspirational experience that allows both renters and those renting properties to get engaged and bring an emotive experience to their properties, quickly emerging as a critical force in the hospitality industry.
5. Make sure you EVOLVE your channel program and manage churn
   At the end of the day, channel management means not just recruiting but also churning to stay agile and invest in partners who deliver the most value. Instead of asking which partners to keep and which to cut out, though, companies should be asking “which partners should I really be investing in? Starbucks’ recent re-do of its loyalty program to focus on those customers who spend more, and not just “regularly,” caused a major stir in the industry, but ultimately helped the company focus on those customers who were truly driving their most valuable sales.

To watch the full webinar summarizing Hutchieson’s strategies for curing PRHD, click here. For more on how Impartner, Gorilla and PRM can help companies increase their partner loyalty and accelerate their indirect sales, www.impartner.com.

About ICLP
As a worldwide leader in loyalty marketing and CRM, ICLP builds loyalty and creates devotion. From acquiring customers and understanding them as individuals, to creating relationships that engage, reward and inspire loyalty, we turn customers into advocates and relationships into profit — and have done for over 25 years. We have global experience in B2B and B2C loyalty marketing in multiple industry sectors including retail, travel, financial services and technology.

ICLP is a Collinson Group company. Collinson Group is a global leader in influencing customer behavior to drive revenue and add value for our clients. With a unique blend of industry and sector specialists, the group develops and delivers market-leading products and services to help build, manage and optimize customer relationships across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.

For further information please contact: Carolina Mandich, Business Development Director [email protected] or iclployalty.com.

About Gorilla Corporation
Gorilla Corporation delivers game changing revenue growth for technology companies. Gorilla has been central to Channel Expansion and Optimization globally for over 20 years. Constantly innovating, developing best in class strategy and tactics, Gorilla deploys Channel Teams to recruit and manage partners to decrease the vendor cost of sales, time to revenue and increase market and channel coverage. Gorilla also conducts global channel marketing including Concierge solutions. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

Proven methodology, solid technology, leadership and customer satisfaction are at the core of Gorilla’s practice. Based in Downtown San Francisco, Dallas Texas, Palo Alto California, Mexico City, Nairobi Kenya, Sofia, Bulgaria, Brussels, Belgium, Barcelona Spain and Singapore. Contact +1 415 829-4245 (Americas Main), +34 93 344 32 61 (EMEA Main). www.gorillaict.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Global leader in application networking and security turns to Impartner’s Partner Relationship Management solution to automate channel operations and drive channel growth
With Impartner PRM, A10 Networks’ channel teams use Salesforce interface to manage their indirect sales — without having to learn a new interface

SILICON SLOPES, UTAH — NOVEMBER 16, 2016 — When application network and security leader A10 Networks set out to relaunch its global partner program, the company knew it needed to provide partners with a great partner experience that matched the sophistication of the new Affinity™ Partner Program they were launching. Plus, they were looking for a solution that would seamlessly integrate with its Salesforce CRM, and would provide partners with industry-leading deal registration, submit requests for partner marketing funds and training programs. For A10 Networks, the choice was Partner Relationship Management (PRM) leader Impartner, the industry’s most award winning PRM solution. A new video case study on A10 Network’s use of Impartner’s PRM solution is available here.

 WATCH NOW

In making the choice for a new PRM solution, Lisa Varnell, A10 Networks channel marketing programs manager, said Impartner was the only one who offered all the features the company was looking for. “Impartner provides our Affinity partners with the ability to truly engage with us around deal registration and the other key programs they find most critical, and they can see immediately what’s pending and what’s been denied,” she said, adding that since the new program and Partner Portal was rolled out to its channel partners, the company has seen increased engagement from partners, and growth in the partner community every quarter, generating pipeline and closing deals. It was also important that we chose a vendor who could support us globally, given the fact that our partner network is worldwide.

“I have to say, Impartner makes my job easier,” adds Varnell. “It allows the channel team to focus on the right channel partner at the right time. To have a successful partner program for any partner organization, you need to be able to actively engage with your partners in real time, you need to know what your partners are doing, and you need to have insights into your partners’ pipeline for your solutions. It is critical to your organization’s success. Impartner gives us that insight and helps A10 drive value to our Affinity partners every day.”

“As you start using it, you really appreciate the flexibility and integration with Salesforce, and for me, that’s key,” Varnell adds. “I work in our portal every day, but the data is integrated into Salesforce, so our channel and field sales organizations can view what the channel partners are submitting without having to learn a new interface. Our decision to go with Impartner was the right one.”

To learn more about how A10 Networks uses Impartner’s PRM solution to power their partner portal, click here. To see more case studies, and learn more about how Impartner can help corporations accelerate their indirect revenue, visit the company’s website www.impartner-prm.com.

A10 Networks and Affinity are trademarks of A10 Networks, Inc., and used with permission.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Number of global partners signing into Impartner’s PRM solutions has accelerated 90 percent in one year, climbing past 2 million partners worldwide
Impartner sees its growth tracking with the Gartner Hype Cycle for CRM Sales, which projects PRM reaching main street adoption in less than two years and scores its benefit rating as ‘high’

SILICON SLOPES, UTAH — OCTOBER 28, 2016 — Global Partner Relationship Management (PRM) Leader Impartner today released a newsletter featuring Gartner research that focuses on helping customers more fully understand and take advantage of channel technology solutions, the market for which has exploded in growth in the past two years. The number of partners signing into Impartner’s multi-award winning PRM solutions alone has accelerated by 90 percent in the past year and has climbed to more than 2 million users worldwide as leading corporations turn to “out of the box” PRM solutions like Impartner’s to accelerate their indirect revenue. The newsletter is here.

“This is the year that channel tech takes its place as a peer alongside marketing and sales technologies as corporations realize that PRM’s ability to help them truly manage and harness the power of their channel partner networks makes it is as critical to their business success as any other solution they can add to their technology stack,” said Dave R Taylor, chief marketing officer of Impartner. “We believe the growth in our customer base and our partner users absolutely tracks with what we’re seeing in the July 2016 Gartner Hype Cycle for CRM Sales, 2016 which shows PRM reaching main street adoption in less than two years and rates its benefit rating as ‘high.’ We couldn’t be more excited about the market traction we see for this transformative technology.”

“Additional Gartner research quoted in the newsletter also includes the firm’s perspective on the PRM market from its Gartner’s Predicts 2016: CRM Sales report.¹ A key finding was that, Channel organizations will focus on improving partner channel revenue performance through implementing commercially available partner relationship management (PRM) applications, and also recommended, Include commercially available PRM applications in your channel sales strategy as a sustainable source of competitive differentiation.”

“Corporations who are struggling to scale their channel programs on spreadsheets without the use of automation and create contemporary partner experiences without a world-class partner portal are falling behind their competitors who are,” adds Taylor. “We’re excited to release this PRM overview and further help educate the market on how today’s advanced PRM solutions provide companies with the visibility and the partner engagement they need to change the game for their channel operations and ensure they are the vendor of choice against the competition.”

VIEW NEWSLETTER

¹ Gartner, Predicts 2016: CRM Sales, 16 November 2015, FOUNDATIONAL 24 August 2016

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Company also shortlisted as Best Software as a Service by the V3 Technology Awards and Cloud Application/PaaS Solution of the Year in the Storage, Virtualisation, Cloud Awards
Awards mark 15th and 16th accolade Impartner’s flagship Partner Relationship Management Solution has received in 2016

SILICON SLOPES, UTAH — OCTOBER 12, 2016 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced two new accolades for the company’s flagship PRM solution, including New Product of the Year in the BIG Awards for Business and CIOReview’s list of the 20 Most Promising Salesforce Solution Providers for 2016. The company was also shortlisted as Best Software as a Service by the V3 Technology Awards and Cloud Application/PaaS Solution of the Year in the Storage, Virtualisation, Cloud (SVC) Awards. This latest round of recognition brings the total number of awards Impartner has received for its transformational PRM solution in 2016 to 16, making it the most award winning PRM solution in the market.

The Business Intelligence Group selected Impartner PRM as one of 36 winners amongst multiple categories in its annual BIG Awards for Business. Business executives—those with experience and knowledge—judge the programs, rewarding those companies whose achievements stand above those of their peers.

“Differentiation is a common theme among many of our winners, and we hope that trend continues,” said Russ Fordyce, managing director of Business Intelligence Group.

“Modern companies are now relying on their customers for inspiration and direction to improve and launch new products. We are so proud of all the winners this year. It is truly a select group.”

CIOReview Recognition
In compiling the annual list, CIOReview’s editors identified Impartner PRM among an impressive collection of emerging players in the technology landscape that are solving impediments and overcoming market complexities.

“We are proud to announce Impartner as one among the 20 Most Promising Salesforce Solution Providers for 2016,” said Jeevan George, managing editor of CIOReview. “Impartner PRM was recognized for its ability to provide a channel management team with lead conversion and assignment rates, past quota attainment, pipeline health, predicted sales success of individual channel partners and business planning tools.”

Impartner PRM is the only pure-play PRM solution with an app on the Salesforce AppExchange. As an approved AppExchange App, customers can be assured that Impartner PRM meets Salesforce’s stringent standards of application security, scalability and stability, and is verified for its interoperability with Salesforce environments and processes. With an Impartner PRM integration into a Salesforce CRM system, companies selling through indirect channels can manage all aspects of the partner lifecycle, from partner recruiting to cooperatively marketing and selling to performance management.

“We’re certainly proud of this continued stream of recognition for the innovation our Impartner team has delivered,” said Dave R Taylor, CMO of Impartner. “However, what’s truly exciting is that these awards are from such a wide range of industry bodies for the value that Impartner’s PRM solutions bring to the market and our customers. This year is truly the year channel tech takes its place alongside sales and marketing technologies for its criticality in helping businesses manage their channels and accelerate their business results.”

To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, visit www.impartner-prm.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Fall ’16 release of Impartner’s award winning PRM software provides an incomparable level of insight into the performance of every aspect of a company’s channel program
Latest update also offers radically new consumerized interfaces 100 percent focused on increasing partner engagement and accelerating partner revenue
Continued enhancements mark the rise of channel tech — the ‘next big thing’

SAN FRANCISCO, CALIFORNIA — OCTOBER 7, 2016 — Global Partner Relationship Management (PRM) leader Impartner today elevated the ability of channel chiefs to optimize their channel operations and accelerate revenue with the announcement of a radically new interface for its multi-award winning Impartner PRM solution, which provides actionable, ‘X-ray’ level insights into how a company’s channel program is performing. The new interface is included in Impartner’s Fall ’16 software release, which also features a number of enhancements that are focused on driving partner engagement. Highlights of the release, which was announced at Dreamforce ’16, include:

• Incomparable visibility into channel performance for channel chiefs: Impartner PRM provides an incredibly deep view into channel analytics displayed in a streamlined interface that transforms raw data into insights. This powerful interface shines a floodlight into every corner of a company’s channel program, illuminating what’s working and what isn’t in a way that’s immediately understandable and actionable.
• Consumerized interfaces for both vendors and partners: Technology means that today’s business professionals move seamlessly between their personal and professional lives. The expectation is that business software creates a user experience that is as simple and intuitive as consumerized experience. Impartner PRM puts consumer sizzle into channel management and the Partner Portal experience for partners.
• More mobile, mobility. While Impartner PRM has long worked across all mobile platforms, it now includes a more robust “mobile push notification framework.” Now, Impartner’s mobile friendly notification framework can alert partners about new leads, deal registration approvals, etc. across any platform or device. Partners can simply log in and get working immediately.
• Timed workflows keep partners engaged based on the actions they take — and don’t take. Statistically, the best partners engage within the first 30 days. The new functionality in Impartner’s Channel Flow™ Workflow engine lets channel teams trigger events on milestones that are hit as well as milestones that are missed. For example, if more than a week goes by without the new partner logging in, companies can send them a reminder email. Or, if more than 4 hours has passed since a lead was sent to a partner, it can be retired and passed on to the next partner in line.

“This year, 2016, marks the rise of channel tech,” said Impartner Chief Marketing Officer Dave R Taylor. “Companies who are struggling to scale their channel programs on spreadsheets without the use of automation and create contemporary partner experiences without a worldclass partner portal, are falling behind their competitors who are. Our latest version of Impartner PRM is 100 percent focused on providing our customers with the visibility and the partner engagement they need to change the game for their channel operations and ensure they are the vendor of choice against the competition.”

See Impartner at Booth 225 at Dreamforce.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Strategic financing to further accelerate Impartner’s leadership in the partner relationship management market

SILICON SLOPES, UTAH — SEPTEMBER 22, 2016 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced that it has received $8 million in growth capital financing from ORIX Growth Capital, a leading growth finance company, and Silicon Valley Bank, the bank of the world’s most innovative companies and their investors. The financing from ORIX and Silicon Valley Bank will allow Impartner to further accelerate their already strong growth by increasing sales and marketing expenditure, continuing to capture momentum in the fast growing PRM market, which analysts estimate could be as large as $5 billion.

“Impartner is a clear innovator in the PRM space,” said Jeff Bede, co-head and managing director at ORIX Growth Capital. “We recognize the growing PRM market opportunity and Impartner’s differentiated product suite and strong customer traction. We believe Impartner has the right management team and product offering to maintain a leading market position in this sector.”

“Since the acquisition of Impartner (formerly known as TreeHouse Interactive) by Kennet Partners in the spring of 2015, Impartner has been on an absolutely explosive growth trajectory driven by companies’ increasing focus on accelerating revenue by embracing indirect channels,” said Bert Young, Impartner chief financial officer. “We couldn’t be more pleased to have ORIX and SVB as our investment partners in fueling additional growth and we appreciate their understanding of the market opportunity and their willingness to grow with the company over time.”

In the past eighteen months, Impartner has focused on taking PRM functionality to main street corporations; making powerful PRM functionality available in an out-of-the-box solution that delivers ROI in as few as 30 days. In the process, Impartner has won numerous national and international awards that have turned it into the most award-winning PRM vendor in the market.

About ORIX Growth Capital
ORIX Growth Capital specializes in designing highly customized financing solutions for high-growth companies with investments starting around $5 million and growing to $50 million. The team has committed over $1.4 billion to more than 125 companies. ORIX Growth Capital is a business unit of ORIX USA, a Dallas-based financial services firm known for providing innovative capital solutions that clients need to propel their business to the next level. With more than 600 employees spanning 20 offices across the U.S. and Brazil, ORIX USA and its family of companies hold $6 billion of assets and manage an additional $29 billion, approximately. Its parent company, ORIX Corporation, is a Tokyo-based, publicly owned international financial services company with operations in 37 countries and regions worldwide. ORIX Corporation is listed on the Tokyo (8591) and New York Stock Exchanges (IX). For more information on ORIX Growth Capital, visit www.orix.com/growth-capital.

About Silicon Valley Bank
For more than 30 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Learn more at svb.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New video case study breaks down how Impartner PRM technology automates LogRhythm’s partner program, allowing its channel teams to focus on driving strategic relationships

SILICON SLOPES, UTAH — SEPTEMBER 21, 2016 — When LogRhythm, The Security Intelligence Company, launched a search for a new partner relationship management solution, it had a very specific list of requirements: drive engagement with its rapidly growing, global partner network; help educate and drive use of LogRhythm partner marketing programs; develop a partner portal that reflected corporate branding and messaging; and finally, meet the company’s stringent vendor software security requirements. LogRhythm chose Impartner’s PRM technology, the industry’s largest and most award-winning, pure-play SaaS solution.

In a new case study launched today which details that journey, LogRhythm’s Director of Global Channel Marketing, Ed Cepulis, said meetings with Impartner executives were key in ensuring the launch was successful. “We were able to tell them what we were trying to accomplish, and they were truly concerned with what we were trying to do,” Cepulis said. “They listened and came back with demos, and it was a very interactive process. That interaction and the relationship we built with the team was invaluable in our ability to deploy successfully.”

 WATCH NOW

Since the launch, Cepulis said the most important thing about the portal is how it has allowed the team to shift its focus. “Externally, we’ve allowed our channel account managers to spend more time really building strategic relationships with our partners and having deeper discussions, instead of spending time discussing administrative tasks,” Cepulis said. “Internally, the conversation is now not about ‘how do we update the portal,’ but rather how can we do more marketing, how can we build a blog, and how can we automate even more of the partner onboarding activities that have been manual?”

Cepulis said that for any vendor to work with LogRhythm, it must first be evaluated by the company’s LogRhythm Labs, which is staffed with cyber security experts and helps its customers resolve cyber security incidents. “LogRhythm Labs put Impartner’s solution to the test, and it passed with flying colors,” Cepulis said. “Not all vendors pass, and we’ve had some that have failed pretty significantly.”

The change to LogRhythm’s business since launch, says Cepulis, has been immediate and significant. “In our last quarterly business review with the channel team, the consistent theme was clear, ‘it’s amazing what one quarter has done — and it was based on the implementation of the portal,'” he said. “We’ve been able to brand it as a LogRhythm portal, and it looks like our other assets and provides partners with a consistent experience. We’re able to keep it updated and current with the latest resources, the latest content and the latest news, so we are able to create a sense of urgency and a sense of engagement with our partners. I would strongly recommend Impartner.”

To watch the LogRhythm/Impartner case study, click here. To learn more about Impartner and how the company has helped other leading corporations like A10, Asigra, Carbon Black, Fortinet, Ixia, National Instruments, Tegile and Workfront harness the power of their partner networks, visit www.impartner-prm.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Global Pure-Play Partner Relationship Management leader recognized for superior business operations in addition to innovative technology

SILICON SLOPES, UTAH — SEPTEMBER 9, 2016 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced that The Silicon Review Magazine has named it among its 50 Most Admired Companies of the Year. The publication selected Impartner based on its revenue growth, creativity in innovation, customer reviews and domain influence.

“The Silicon Review 50 Most Admired Companies of the Year program identifies the most dynamic companies, like Impartner, that have made significant contributions in the field of business and technology and is designed to showcase companies that provide the most leading and groundbreaking effective technologies,” said Manish Pandey, Editor-in-Chief of The Silicon Review Magazine.

“Impartner provides companies with everything they need to accelerate partner revenue by helping at each critical step of the partner life-cycle, from recruiting all the way through performance management,” said Impartner CMO Dave R Taylor. “We’re honored to be recognized for the value our set of powerful solutions provides in helping bring partners into companies’ programs, ramping them quickly to revenue, enabling them to be a powerful amplification of their marketing reach, and facilitating a real-time interaction with partners to see who is producing top results and where performance improvements are needed.”

This recognition from Silicon Review continues an ongoing streak of awards Impartner has received throughout 2016. To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

In new video case study, BigCommerce channel chief says partners’ No. 1 need is to ‘be easily found:’ Impartner makes it easy for partners to merchandise themselves and drive leads

SILICON SLOPES, UTAH — AUGUST 30, 2016 — Ecommerce software leader BigCommerce helps merchants create online storefronts that are beautiful, compelling and convert customers to help them sell more. When the company set out to upgrade the partner portal that services its more than 3,000 partners, the company knew it needed a Partner Relationship Management (PRM) solution that could not only help create something that was an extension of that brand, but also could give their partners visibility to merchants looking for an ecommerce solution. To meet those needs, BigCommerce chose global pure-play SaaS PRM leader Impartner.

In a new video case study released today, BigCommerce Director of Partner Marketing and Programs Dawn Lindsey said that while it was important to create a beautiful and engaging partner portal, helping partners be ‘found’ was the single most critical feature the company was looking for in choosing a PRM. “Most of the time, merchants come because they want the BigCommerce platform before they ever find a partner,” Lindsey said. “Our currency is how we differentiate partners to a customer base that is predominately self-serve. That’s why the functionality we’ve been able to create with Impartner — like our partner locator, our partner badging and our ability to do faceted search within the partner locator — is so critical. All of those things help us differentiate our partner ecosystems and allow merchants to find them, which in turn helps us drive partners’ growth.”

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Lindsey also has found that Impartner’s technology makes it easy for partners to get relevant information to the BigCommerce sales and support teams about what they have to offer, so when merchants call for help, they have partners ready to hand leads to and help make the sale.

In looking for a new PRM solution, Lindsey said the company did not want a product that required a team of technical people to support the partner portal implementation. “We were focused on finding a technology that would give us out-of-the-box functionality that met our needs and enabled us to get up and running quickly,” she said. “We needed to be able to put relevant information in partners’ hands about how to work with BigCommerce, how to sell more with our platform, and how to really reach merchants in a better way. With Impartner, we were up and running within two months.”

Adoption is key
At the end of the day, regardless of any functionality, Lindsey stressed that the team’s true measure of success for the portal was, and is, partner adoption. “If you can’t get your partners using the tool, it’s not successful. In this case, we absolutely are, she said, noting that the company easily met the goal of getting 75 percent of its top-producing partners onto the platform within 30 days of launch.

“I think part of our success is attributable to the fact that Impartner’s tool is very intuitive for partners to use,” she added. “It allowed us to put tools in their hands — presentations, co-marketing materials — all the things they need to effectively talk to customers about why BigCommerce is the superior platform for ecommerce.”

Moving forward, Lindsey said Impartner is well positioned to help BigCommerce continue to grow its partner network. “Our investment in Impartner has been an investment in our own success,” Lindsey said. “When you find the find the tool that is cutting edge, it’s going to give you a competitive advantage, and that allows you to stay relevant and exceed expectations for your partner ecosystem.”

To learn more about how BigCommerce uses Impartner’s PRM technology, view the case study here. To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Webinar features Independent Research Principal Analyst Tim Harmon and Impartner CMO Dave R Taylor; Duo offer key insights on attracting the RIGHT partners and how to quickly and profitably scale channel programs and revenue

SILICON SLOPES, UTAH — AUGUST 26, 2016 — Like a needle scraping off a long-play record, global pure-play Partner Relationship Management (PRM) leader Impartner, today announced a new webinar featuring Tim Harmon, principal analyst with Forrester Research, which reveals a startling, “stop the music” stat for Channel Chiefs looking to scale their partner networks: Every dollar invested in a PRM solution saves as much as $10 in reduced manual business costs.

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In the webinar, “Through The Channel Looking Glass: Your Channel’s Value is a Reflection of Digital Engagement,” Harmon joins Impartner Chief Marketing Officer Dave R Taylor to discuss how modern PRM platforms can remediate channel pros’ most immediate challenges including:

• Escalating channel management costs due to inefficiencies
• Constraints to scaling your channel
• Inability to attract the most productive partners

While the webinar covers a host of key trends in the channel and how PRM solves those challenges, the critical summary is simple: in 2016, a world class PRM solution is table stakes for companies wanting to ensure they are a vendor of choice and can scale their channel programs quickly and profitably.

“PRM automation attracts the right partners and that’s what you want — the RIGHT partners,” says Harmon in the webinar. “They’re attracted by the digital capabilities the same way consumers are, and they’re going to be attracted to those vendors and manufacturers that provide the best digital engagement mediums for them. Partners equate PRM digital engagement with their ease of doing business with profitability.”

Just as important, Harmon shares another stat about PRM solutions’ ability to help channel programs with the problem of scale. “PRM automation scales — spreadsheets and email can only take you so far — and that approach hits the ceiling at about 50 partners, he said during the session.

To watch the webinar and learn how a commercially available PRM solution can help you scale your channel operations, click here. To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Leading Partner Relationship Management solution singled out for rapidly accelerating companies’ revenue through indirect channels

SILICON SLOPES, UTAH — AUGUST 24, 2016 — Global pure-play SaaS Partner Relationship Management (PRM) leader Impartner has been named a bronze winner in the Best New Product of the Year—Enterprise category in the Best in Biz Awards 2016 International. Impartner was recognized for its flagship product, Impartner PRM, and the ability of its highly engineered yet simple-to-use Velocity™ onboarding process to have companies up and running with a new Partner Portal in as few as 30 days—immediately transforming their ability to drive more revenue through their indirect channel. Winners were chosen from entrants spanning multiple industries and more than 30 countries and were judged by an international panel from top-tier news, business, finance and technology publications and media outlets.

“Companies in almost every sector have begun to recognize the transformative power of the indirect channel as a means of quickly and efficiently accelerating their revenue, and Impartner PRM provides the entire toolset for managing that indirect channel,” said Dave R Taylor, Impartner chief marketing officer. “It’s incredibly exciting to have PRM technology and our solution stand out in such an impressive range of entrants for the value it delivers to companies looking to truly harness the power of their partner networks and accelerate the performance of their channel operations.”

The Best New Product of the Year Best in Biz Award is the latest in a string of nearly a dozen national and international awards Impartner has received in recent months, making Impartner PRM the most highly awarded channel management solution in the market. Awards include:

• Channel Vision Magazine, Best Portal Technology
• Frost and Sullivan, Global Frost and Sullivan For Customer Value Leadership in Partner Management Solutions Market
• Stevie Award, Relationship Management Solution, Gold for Best New Product of the Year, International Business Awards
• Stevie Award, Relationship Management Solution, Gold for New Product of the Year, U.S.
• Stevie Award for Sales and Customer Service, Silver in Best Relationship Management Solution
• Stratus Award, Business Intelligence Group, Best SaaS for Sales and Marketing
• The Enterprise Utah Business Journal, Enterprise 7 Award for Technology

Best in Biz Awards’ uniqueness stems, in part, from the composition of its judging panel. Only writers, journalists and contributors to business, consumer, financial, trade and technology publications, as well as broadcast outlets and analyst firms, are invited to serve as judges each year. Structured this way, Best in Biz Awards is able to leverage the experience and expertise of an influential group of global opinion makers to determine award winners. For a full list of gold, silver and bronze winners in Best in Biz Awards 2016 International, visit http://intl.bestinbizawards.com/intl-2016-winners.

To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Top worldwide honor continues Impartner’s sweep of national and international awards for its core PRM solution, which can have companies up and running in as few as 30 days

SILICON SLOPES, UTAH — AUGUST 11, 2016 — Global pure-play SaaS Partner Relationship Management (PRM) leader Impartner won a Gold Stevie® Award in the Relationship Management Solution category in the 13th Annual International Business Awards℠. The company’s flagship product, Impartner PRM, was recognized by judges as the Best New Product or Service of the Year, calling it a “much-needed, customizable product for the PRM industry.”

“Impartner equals partner relationship management,” one judge commented. In addition to winning the Gold Award in the International competition, Impartner PRM also received Stevie Awards in both the Sales and Customer Service and the American Business Awards programs earlier this year, adding to an ongoing cadence of national and international awards from other leading analyst firms and media outlets.

“The continued stream of recognition and enthusiasm for Impartner tracks with the excitement we see in the market around PRM and the explosive growth of our company,” said Dave R Taylor, Impartner chief marketing officer. “While the PRM industry is not new, the market was clearly waiting for a solution like Impartner PRM that was more easily deployable by main street companies and not just early tech adopters.”

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide—public and private, for-profit and non-profit, large and small—are eligible to submit nominations. This year, the 2016 IBAs received a record total of more than 3,800 entries from more than 60 nations and territories for organizations of all sizes and in virtually every industry.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the Rome Cavalieri Waldorf Astoria Hotel in Rome, Italy on Oct. 21.

To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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Award marks 8th major award for Partnership Relationship Management leader Impartner in the past six months

SILICON SLOPES, UTAH — AUGUST 2, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner announced today that its flagship product, Impartner PRM, continued its global winning streak by earning a Bronze Award in the Golden Bridge Awards® in the Cloud Computing/SaaS/Internet category. Impartner made the announcement today at CompTIA ChannelCON, the premier collaboration, education and networking event for IT vendors, distributors and channel partners. The annual Golden Bridge Awards program encompasses the world’s best in categories such as organizational performance, innovations, products and services, executives and management teams, international business, and customer satisfaction programs from every major industry in the world.

“In the face of a tight enterprise sales talent pool, Channel Chiefs have never been under more pressure to scale their channel programs and accelerate indirect revenue,” said Impartner Chief Marketing Officer Dave R Taylor. “It’s incredibly rewarding to see this ongoing recognition of the power of Impartner PRM in helping increase channel revenue in as few as 30 days by making it possible for companies to automate the operational basics of their partner programs, amplify their marketing reach through partners, and optimize their performance by providing the visibility into channel investments that allows both partners and companies to increase their return on investments.”

Winners of the Golden Bridge Awards will be honored in San Francisco on Monday, Sept. 12, 2016, during the annual Red Carpet Golden Bridge Awards Ceremony.

About the Golden Bridge Awards
Golden Bridge Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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Impartner also shortlisted by the 2016 SaaS Awards as Best SaaS for Sales and Marketing; Continues company’s winning streak of national and international awards

SILICON SLOPES, UTAH — JULY 20, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner announced today that Impartner PRM won a Stratus Award for Cloud Computing from the Business Intelligence Group in the Software as a Service category. The Stratus Awards honor the companies, products and people that are offering unique solutions that take advantage of cloud technologies.

The recognition is one in a series of national and international awards Impartner has won over the last year, including its recent listing as a finalist in the 2016 SaaS Awards for the best SaaS product for Sales/Marketing. Winners in that program are announced Aug. 9.

“It’s incredibly rewarding to see this kind of recognition for the Impartner team,” said Impartner Chief Marketing Officer Dave R Taylor. “However, what’s more exciting is the continued recognition of the transformative power of our Impartner PRM solution in helping customers like Xerox, Fortinet, Rackspace and National Instruments truly harness the power of their partner networks and accelerate channel revenue by as much as 120 percent.”

“Congratulations to the entire Impartner team for helping accelerate adoption of the cloud and for working to make all of our lives a little richer,” said Russ Fordyce, managing director of the Business Intelligence Group. “The cloud is dominating the technology industry and we do not see any markers for that trend not continuing.”

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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Recognition from Utah’s The Enterprise in its inaugural “Enterprise 7” awards continues Impartner’s industry-leading winning streak of national and international awards

SILICON SLOPES, UTAH — JULY 11, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner announced today that its flagship PRM solution, Impartner PRM, has been recognized with the Technology Award from leading Utah business journal, The Enterprise, in its inaugural Enterprise 7 Awards. Winners were chosen from seven categories, including technology, business services, education, healthcare, insurance, finance, hospitality and travel, and were judged by a panel of Utah-based business leaders and reporters.

“The response to our inaugural award was overwhelming and exciting, which is indicative that business in Utah is thriving and companies are hard at work making changes and additions to keep up with ever-growing consumer demand,” said Sidney Weeks, the event chair for The Enterprise. “Impartner and our other winners represent the best of the companies in our region for the innovation and implementation they bring to the market that impacts customers, employees and the community.”

“We’re in amazing corporate company in the Silicon Slopes, and it’s truly an honor to be recognized as a technology leader in this region,” said Dave R Taylor, chief marketing officer, Impartner. “What’s equally exciting to see is the recognition for the innovation and value our PRM solutions bring to our customers.”

This award is one of many in a series of national and international awards the company has received recently, capping off what is just over a year since Impartner’s acquisition (formerly known as Treehouse Interactive), by CEO Joe Wang, who had already made his mark in the Utah high-tech community as president and CEO of local software powerhouse LANDesk Software, along with Kennet Partners, a leading international growth equity firm. In just under a year and a half, the company has doubled in size; completely rebranded to better position itself as a contemporary thought leader in the PRM industry; and refactored its core product into a model that is easily deployed by main street corporations around the world, not just early tech adopters.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Under Taylor’s leadership, the company has completely rebranded, increased its leads by a factor of 10, and is now the most award-winning, pure-play Partner Relationship Management solution in the market

SILICON SLOPES, UTAH — JUNE 30, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced Chief Marketing Officer Dave R Taylor was named a CXO of the Year by Utah Business Magazine. Each year, the publication awards senior executives for outstanding performance in their roles for teamwork, leadership and expertise in propelling their organizations forward. Taylor was featured in the magazine’s June issue and honored today at an event at Salt Lake City’s Grand America Hotel.

“The PRM industry is a greenfield market that is poised for tremendous growth worldwide, and marketing is a critical element in our ability to tap into and accelerate that opportunity,” said Impartner CEO Joe Wang. “We’re incredibly fortunate to have someone with Dave’s extensive experience with a host of top, global companies, including Intel and WatchGuard Technologies. He has put company after company on the map with his marketing skills, entrepreneurial acumen and ability to create scalable, world-class marketing organizations, and we’re excited he’s on our executive team.”

Since joining Impartner just over a year ago, Taylor has led the rebranding of the company to better position it as a contemporary thought leader in the PRM industry; refactored the company’s core product into a model that is easily deployed by main street corporations around the world and not just early tech adopters; transformed the company’s use of marketing technology that has increased lead generation by a factor of 10; created a robust library of content to further educate and grow the market; and helped turn the company into what is now the most award-winning pure-play PRM vendor in the market. Finally, Taylor led the first annual ImpartnerCON, Impartner’s first customer and industry conference, hosting more than 100 customers and providing insights and tools for companies to transform their channel programs.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Impartner channel growth tracks skyrocketing demand for Partner Relationship Management solutions

SILICON SLOPES, UTAH — JUNE 21, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced it has added Woodbury Consulting Partners LLC to its growing list of channel partners worldwide. Connecticut-based Woodbury is an award-winning software provider of on-premise and cloud-based enterprise information management solutions and will help expand the penetration of Impartner’s turnkey, out-of-the box PRM solutions in the Northeast region.

“Given 86 percent of partners now make the decision to work with a vendor based on their Partner Portal and data showing companies with a powerful PRM solution earn an average of $9 million more a year in incremental channel revenue,* the market opportunity for our channel partners is tremendous,” said Mark Rogers, Impartner SVP of sales and strategic alliances. “We’re proud to have a company with Woodbury’s extensive experience selling business process management solutions to business unit buyers join our growing network of partners.”

“As a technology consultant and reseller, it’s been incredibly exciting to be on front lines as the technology purchasing decision shifts from IT to the business units, and from hardware to software and cloud-based solutions,” said Gary Velotta, managing partner, Woodbury. “That’s certainly been the case with CRM, and we’re looking forward to bringing the lessons we’ve learned to the fast-expanding PRM industry and partnering with Impartner, the leading pure-play PRM vendor globally.”

Companies wanting to join Impartner’s channel program should contact [email protected].

About Woodbury Consulting Partners (WCP) LLC
Woodbury Consulting Partners (WCP) LLC (www.woodburycp.com), is a business process management solutions provider based in Shelton, Connecticut. The company is an award-winning software provider of on-premise and Cloud-based Enterprise Information Management (EIM) solutions that provides one simple way to access and manage information. WCP differentiates itself by the client engagement approach it takes when working with its clients. While many technology solution providers today encourage their clients to download, install and configure the software by trial and error and learn the product on their own, WCP prefers to engage and provide guidance to its customers. It invests time upfront to understand their needs, requirements and challenges. It then collaboratively designs a solution that satisfies each one of the requirements. And then it manages the project to a successful completion and stays engaged by providing superior customer service. For more information, visit www.woodburyconsultingpartners.com.

* Frost & Sullivan Global Partner Management Customer Value Leadership Award, 2016

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Gorilla joins growing list of Impartner channel partners worldwide focused on meeting exploding market demand for Partner Relationship Management solutions

SILICON SLOPES, UTAH — JUNE 3, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced that it has signed on worldwide channel consultancy Gorilla Corporation as part of its expanding channel program. The addition of Gorilla to Impartner’s growing list of channel partners tracks with the trend in corporations across the globe which are building out their indirect channels to scale their revenue.

Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas.

“In 2016, the slow burn of the PRM market has fully caught fire as investing in a contemporary Partner Portal has become table stakes for Channel Chiefs, who are under increasing pressure to accelerate indirect sales,” said Rogers. “With 86 percent of partners now making decisions on the vendors they are going to work with based on the Partner Portal, and data showing companies with a commercially available SaaS PRM earning an average of $9 million more a year in incremental channel revenue,* the PRM purchase decision has moved to ‘when,’ not ‘if.’ The addition of a world-class partner like Gorilla will help us continue to meet that demand in the market.”

“To drive your channel’s success means to be able to offer a state-of-the-art customer journey to your partners—a journey that nearly always begins with the Partner Portal,” said Carlo Brayda, CEO of Gorilla Corporation. “A partner-centric portal plays a key role in the way vendors are perceived by the channel. Impartner PRM allows unprecedented control for vendors, while adding value to its partners without intruding. We’re excited to be partnering with the leading pure play SaaS PRM vendor to expand this critical market and help customers manage the relationship with their partners from a single, enterprise-class, fully featured partner portal that is user friendly, secure and flexible.”

As part of its partnership with Impartner, Gorilla will service North American, Europe and Latin American markets, and will turn to Impartner PRM exclusively to offer its clients partner onboarding, deal registration, co-branded lead generation, MDF management, CRM integration, pipeline management, reporting and analytics. “Impartner’s modular structure enables Impartner PRM to tackle all the major needs of a strong channel program with the ability to cater to the specific needs of each customer,” Brayda said.

Companies wanting to join Impartner’s channel program, should contact [email protected].

About Gorilla Corporation
Gorilla Corporation delivers game changing revenue growth for technology companies. Gorilla has been central to Channel Expansion and Optimization globally for over 20 years. Constantly innovating, developing best in class strategy and tactics, Gorilla deploys Channel Teams to recruit and manage partners to decrease the vendor cost of sales, time to revenue and increase market and channel coverage. Gorilla also conducts global channel marketing including Concierge solutions. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

Proven methodology, solid technology, leadership and customer satisfaction are at the core of Gorilla’s practice. Based in Downtown San Francisco, Dallas Texas, Palo Alto California, Mexico City, Nairobi Kenya and Barcelona Spain. Contact +1 415 829-4245 (Americas Main), +34 93 344 32 61 (EMEA Main). www.gorillaict.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New eBook provides key insights and strategies on how to take control of your indirect channel operations, move business ahead and sleep like a baby

SILICON SLOPES, UTAH — MAY 12, 2016 — Indirect channels are having a moment in the market. A constrained talent pool and the need to rapidly expand into diverse geographies mean more companies are looking to the channel as the acceleration pedal for revenue — resulting in insomnia for channel chiefs as they search for solutions to take on today’s indirect sales challenges and win. In its newest eBook, Global SaaS Partner Relationship Management (PRM) leader Impartner has partnered with some of the industry’s top channel strategists to provide insights and recommendations that will help them transform their channel operations, accelerate their indirect sales — and sleep peacefully.

“In 2016, the indirect channel has climbed into the revenue driver’s seat, replacing direct sales as the primary sales vehicle for businesses worldwide,” said Dave R Taylor, Impartner chief marketing officer. “Analysts estimate that as much as 80 percent of worldwide Information Technology revenue already flows through the channel, and it is only increasing. As companies struggle to find and retain experienced enterprise sales executives, they almost inevitably turn to the indirect channel as the cost-effective solution to the problem of scale.”

In the new eBook, “The Top 10 Things Making Channel Chiefs into Insomniacs, and What to do About It,” Impartner and members of its network of top channel strategists have provided thoughtful, meaty, practical advice on Channel Chiefs’ key questions about the market today, including:

1. 1. Am I giving the right margin to the channel?
   2. Do I have the right number of channel partners?
   3. Does deal registration work for me (protect margin for partners)?
   4. Are my demand gen efforts impactful and do they work through the channel?
   5. Am I getting ROI on my MDF investments?
   6. Is my channel effectively closing leads on their own, or am I still spending my resources on closing channel deals?
   7. How loyal are my partners, and how do I know?
   8. Do I have the analytical tools needed to gain insight into my channel performance?

1. Am I recognizing and incentivizing the appropriate partner behaviors?
2. How is “cloud” changing the game in my channel business?

The increasing focus on indirect channels parallels Impartner’s own growth, which has doubled its new customer base year over year and soared over 200 percent in the first quarter alone as demand for the company’s multi-award winning, out-of-the-box SaaS PRM solution catches fire with vendors scrambling to optimize the performance of their partner networks.

“A modern PRM solution is the single most important investment you can make in your channel program to truly harness the power of your partner network and ensure you have a nucleus from which to drive your channel’s success,” Taylor said. “Research shows that 86 percent of channel partners base their vendor selection primarily on the experience they have with the vendor’s portal. Companies who adopt off-the-shelf commercially available PRM tools see an average of $8 million to $9 million in incremental revenue over companies who build their own or rely on dated portal technology.¹ There is great power in a well-crafted portal.”

The channel experts participating with Impartner in this eBook bring decades of cumulative channel experience working with and for companies such as Dell, EMC, Fortinet, Sun Microsystems, HP and Extreme Networks. Contributors include Gina Batali-Brooks, president, Is-Inspired, Theresa Caragol, founder, TCC Consulting, Daniel Hawtof, vice president of business development and channel solutions, Blackhawk Engagement Solutions, Heather Margolis, president and founder, Channel Maven Consulting, Norma Watenpaugh, founding principal, Phoenix CG, and Raegan Wilson, chief channel officer, Channel Squared Consulting.

To download your copy of Impartner’s new Channel Chief’s eBook and find out how you can rest more easily, click here. To learn more about Impartner’s multi-award winning PRM solutions, click here.

1. Frost & Sullivan Global Partner Management Customer Value Leadership Award, 2016

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About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Award is latest in string of awards for the company, including Visionary Spotlight Award for Best Portal Technology
PRM optimizes the revenue generation potential of indirect partner channels and builds a robust synergy between companies
Recognition comes as Impartner doubles its new customer base year over year, and first-quarter growth soars over 200%

MOUNTAIN VIEW, CALIFORNIA — MAY 10, 2016 — Based on its recent analysis of the partner management solutions market, Frost & Sullivan recognizes Impartner with the 2016 Global Frost & Sullivan Award for Customer Value Leadership in the Partner Management Solutions Market. Impartner has already proven the value of its partner relationship management (PRM) solutions by helping customers achieve a double-digit return on investment (ROI). Its success in an area with relatively low end-user awareness but significant growth potential is a testament to Impartner’s ability to implement industry best practices and build enviable brand equity. A full copy of the Frost & Sullivan write-up on Impartner is here.

Impartner’s main focus is demonstrating the ROI of premium PRM solutions. Businesses can improve their management of customer channels with its intuitive PRM software solutions and create much more profitable partner relationships.

Impartner’s efforts have gone a long way in altering end users’ perceptions regarding PRM solutions. Once considered an obligatory expense, customers now acknowledge the value of partner management solutions in generating indirect revenue opportunities. Impartner’s professional portal development solutions are emerging as an intuitive solution for identifying secondary revenue streams and helping eliminate the need for less effective do-it-yourself (DIY) portals.

“Impartner’s turnkey Channel Management solutions allow partners to build a symbiotic relationship and establish more partner loyalty than is possible with DIY solutions,” said Frost & Sullivan industry analyst, Brendan Read, noting that businesses with PRM software stand to capture an incremental $8 to $9 million in additional revenue from their indirect channel. “Impartner’s solutions enable both partners and suppliers to grow their end-customer bases, build customer stickiness, and increase sales and revenues.”

Within the United States, Impartner uses a direct sales business model and key strategic partnerships to target companies that have not yet recognized their potential with a partnership strategy. After consulting with potential customers, Impartner builds a professional partner portal that helps businesses capture up to 80% value that their DIY deployments fail to harness. Impartner presents several options for portal deployment, ranging from a turnkey solution with a complete range of features that can deploy in as few as 30 days, to fully customized and branded portals that may take a couple of months to deploy.

Impartner further educates the customer on ways to fully leverage its premium PRM platform. The superior customer experience yields improved ROI and guarantees customer loyalty. While Impartner does sell direct outside of the United States, the primary go-to-market strategy is to employ indirect channels.

Impartner’s unique hybrid-tenancy architecture incorporates the best of both multi-tenant and single-tenant functions. It hosts all portal functions in a multi-tenant enabled, cloud-hosted, back-end application, but exposes the customer through a partner-facing, single tenant portal. While the single-tenant front-end portal supports a personalized partner experience with pixel-perfect branding, the multi-tenant back-end portal provides industry-leading security and functionality. As new features and security updates need to be applied only once, the solutions ensure feature consistency and a superior customer ownership experience.

“As businesses must constantly adapt to remain competitive, creating strong relations with key stakeholders and partners is critical. Impartner offers a solution that allows businesses to seize untapped revenue opportunities,” noted Read. “Although PRM is a relatively new concept that has yet to gain widespread awareness, 86 percent of partners base their partnership decisions on the portal presentation. Impartner’s best-in-class solutions have already proven their worth among adopters.”

“We’re not only incredibly honored by this recognition, we’re also excited to see a leading analyst firm like Frost & Sullivan recognize the increasing criticality of PRM in accelerating indirect sales,” said Dave R Taylor, Impartner chief marketing officer, noting that in the face of explosive growth in market demand for the company’s PRM solutions, Impartner has doubled its new customer base year over year and grown a staggering 200 percent in the first quarter alone. “This Award is further validation that with the help of a powerful PRM, companies can turn their partners into organizations that are critical and predictable contributors to the bottom line and a key competitive differentiator.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers and has a focus on improving the ROI that customers make by using its services or products. The award recognizes the company’s inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

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Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

• The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
• The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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Award is latest in string of awards for the company, including Visionary Spotlight Award for Best Portal Technology

SILICON SLOPES, UTAH — MAY 4, 2016 — Global SaaS Partner Relationship Management (PRM) leader Impartner won a Gold Stevie^® Award in the Relationship Management Solution category in the 14th Annual American Business Awards℠. Impartner was recognized for its flagship product, Impartner PRM, which judges praised as a “cutting-edge application” to Partner Relationship Management. Customers can be up and running with a new Partner Portal in as few as 30 days with Impartner’s highly engineered yet simple-to-use Velocity™ onboarding process.

Judges also noted how Impartner PRM’s ability to measure partner performance at individual and group levels creates actionable analytics that drive more sales. This award comes on the heels of the solution’s recognition in April as the Best Portal Technology by ChannelVision Magazine and Beka Business Media, and a record number of customers honored by CRN as having 5-Star Partner Programs.

“What was missing for the Partner Relationship Management industry to truly scale to the next level was a solution that was factored in a way that is easy and approachable for any company to deploy,” said Dave R Taylor, Impartner chief marketing officer. “With Impartner PRM, any company of any size can now easily and quickly implement what is the industry’s most robust, turnkey, out-of-the box PRM solution and accelerate their indirect sales in the way only PRM technology can. We couldn’t be more honored by this recognition from the Stevie organization for the ease of which customers can deploy our solution and the value we deliver to our customers in transforming the performance of their channel.”

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations — public and private, for-profit and non-profit, large and small.

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Monday, June 20. Tickets are now on sale.

More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration, and more than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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36 Recognized 5-Star Partner Programs (Nearly Double 2015), with 23 Named Channel Chiefs (Up 64 Percent) and 6 Designated Most Influential Channel Chiefs (Twice as Many as 2015)

SILICON SLOPES, UTAH — APRIL 28, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced that the number of clients honored recently by CRN Magazine has climbed by nearly 50 percent or more in every category. This year, 10 customers earned a total of 36 5-Star Partner Programs Awards for 2016, nearly twice as many as 2015, with 23 executives selected as Channel Chiefs, up from 14 last year. Six of those included in the magazine’s list of 50 Most Influential Channel Chiefs of 2016, double the number from 2015.

“This dramatic increase in the number of awards received by our customers further validates how Impartner and PRM technology significantly contributes to business success across the channel,” said Dave R Taylor, Impartner chief marketing officer. “As these companies and executives are proving, partner programs are much more than just an information repository and a communications channel. With the help of a powerful PRM, they’ve turned their partners into organizations that are critical and predictable contributors to the bottom line and a key competitive differentiator. We congratulate our customers on this prestigious recognition and look forward to watching their programs continue to succeed in the years ahead.”

5-Star Ratings
Impartner customers who won 5-star ratings for their partner programs include A10 Networks, Asigra, Commvault, Fortinet, Ixia, NetApp and Pivot3, honored as Software Vendors; A10 Networks, Asigra, Fortinet, NetApp, Pivot3, Quantum and Tegile, as Systems Vendors; A10 Networks, Commvault, Fortinet and Ixia as Security Vendors; A10 Networks, Asigra, Commvault, Fortinet, Ixia, NetApp and Tegile as Cloud Vendors; A10 Networks, Asigra, Commvault, NetApp, Pivot3, Quantum and Tegile as Storage Vendors; A10 Networks, Fortinet and Ixia as Networking Vendors, and Xerox as a Peripherals Vendor. The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who offer solution providers the best partnering elements in their channel programs.

Channel Chiefs
Eran Ferajun of Asigra; Ralph Nimbergood of Commvault; Joe Sykora of Fortinet; Nigel Edwards of HGST; Bill Lipsin of NetApp, and John Corley of Xerox were named to the 50 Most Influential Channel Chiefs of 2016, which represents the “cream of the IT channel crop—leaders who drive the channel agenda and evangelize the importance of channel partnerships.” Other Impartner customers named Channel Chiefs include Kirsten Lee Young, A10 Networks; Mike Crest, Arcserve; Molly Rector, DataDirect Networks; Jon Bove and Claire Trimble, Fortinet; Patricia Watkins, Internap; Lori Cornmesser, Ixia; Nancy Reynolds, LogRhythm; Scott Strubel, NetApp; Nader Soudah, NexGen Storage; Drew Jenkins, OnRamp; Andrew Brinck and Brad Painter, Quantum; Elizabeth King, SGI; Carmen Sorice III, Sungard Availability Services; Charles Bass, Tegile Systems, and Darren Cassidy, Xerox.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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New video case study highlights how Impartner’s Partner Relationship Management solution helped National Instruments harness the power of its global channel program

SILICON SLOPES, UTAH — APRIL 27, 2016 — When National Instruments, the global leader in test, measurement and control solutions, set out to reinvigorate its worldwide partner program, it conducted an extensive, industrywide search for a new Partner Relationship Management (PRM) solution to help it take its program to the next level in the marketplace. In a new video case study launched today, having evaluated 21 bids, selecting 14, and ultimately whittling the list down to five companies who demoed over a period of two days, Director of NI Global Partner Program Armando Valim said that in the end, global SaaS PRM leader Impartner was the only company to meet the company’s key requirements.

“Once we decided to go with Impartner, it was fairly quick and easy to go live and took about 40 days,” Valim said. “And we went live in a big way, launching it at our global event, Alliance Day, where we had our partners and our entire sales team for an audience of nearly 2,000 people.”

The results since launch, says Valim, have been dramatic. “Our program had consisted of 600 partners for quite some time, and we weren’t growing. We needed to do something,” Valim said. “In just three years, we now have over 1,000 partner companies. We’ve invested in the channel, we’ve invested in the processes, and it’s paid off.”

Valim stresses that partner satisfaction is equally important to the program’s growth. “We also measure our success by the partner’s success,” Valim said. “Our net promoter score has grown 30 percent since 2012, which would not be possible if our partners were not satisfied with the program.

A Self-Fulfilling Prophecy
For NI, a particularly critical function for a new PRM was the partner locator. “From an infrastructure standpoint, we had a directory but you couldn’t really find a partner, and the implementation of Impartner’s locator solved those issues,” Valim said. “Our locator has had over a quarter million unique page views in the past year. We now have partners soliciting customer reviews and competing to be higher on the program level so they can show up higher on the locator and get more leads—so it’s our self-fulling prophecy. Our locator really helped our partners be more visible and created an energy in the marketplace that’s drawing new partners from places we didn’t expect.”

If he has any regrets, Valim said it is because they didn’t implement the solution sooner. “The operations team is happy, the product marketing team is happy, the sales team is happy, and I have positive quotes from partners about using the portal and the locator,” Valim said, noting that NI’s program has won numerous awards from vendors, industry associations and partners alike. “Impartner was the perfect choice for us in that we’re in this together. We’re developing features together and we are improving together. Impartner is coming up with things we could only dream of. They are helping us and our partners be more efficient, and they are helping us save a lot of money. If you ever consider building it yourself you should really think twice.”

“National Instruments is the perfect example of a company that has transformed their partner program from a way to tier out partners to define compensation levels and a communications channel, to something that truly harnesses the full power of a partner network,” said Impartner Chief Marketing Officer Dave R Taylor. “They’ve turned their partners into an organization that operates with the same visibility and rigor as a direct sales team. That is a critical and predictable contributor to the bottom line and a key completive differentiator.”

To see more about NI and its use of Impartner’s PRM technology to help transform its partner program, click here for the video case study.

VIEW CASE STUDY

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Fortinet joins growing list of top network and security companies including A10, Carbon Black, ViaWest and Rackspace, turning to Impartner to scale indirect sales

SILICON SLOPES, UTAH — APRIL 26, 2016 — Partner Relationship Management (PRM) leader Impartner continues its dramatic growth streak with an announcement today that Fortinet, the global leader in high-performance cyber security solutions, has chosen Impartner’s award-winning PRM technology to transform its global partner relationship platform. Using Impartner’s solution, Fortinet’s new Partner Portal will deliver a full suite of integrated technologies including partner onboarding, lead management, deal registration, marketing development fund management and partner performance analytics focused on delivering an industry leading partner experience for the company’s global network of partners and accelerating their indirect channel sales.

“Our Partner Portal is our digital front door to our partners,” said Joe Sykora, vice president Americas Channels and Emerging Technologies at Fortinet. “When it comes to the success of our partners, the quality and profitability of our products goes hand-in-hand with the ease of doing business with us. A critical piece of that is ensuring they have a seamless experience with our Partner Portal. Using Impartner’s technology, our partners will get the information they need when they need it, and we will have better insights into their performance, so we can optimize programs and drive better collective business results.”

“The best companies in the world understand the power of the indirect channel. Having Fortinet join the growing list corporations investing in commercially available PRM is a clear indicator that PRM is critical to harnessing the power of that channel and ensuring it is a growth engine for the corporation,” said Impartner Chief Marketing Officer Dave R Taylor, noting that in 2015 alone, Impartner doubled its customer base, as market momentum for PRM continues to climb.

Increasingly, Impartner is the choice of top network and security companies such as A10, Rackspace, Carbon Black, ViaWest and now Fortinet, because of Impartner’s secure architecture. Impartner is the only PRM vendor to meet the security standards necessary to be listed on the Salesforce AppExchange^®. Other key security highlights include:

• Three tiers of sandboxing.
• Certifications for stringent security standards including the Open Web Application Security Project (OWASP), the National Institute of Standards and Technology (NIST), and Burp Suite security testing.
• Data exposure only through secure APIs and services with multiple abstraction layers, and robust logging and auditing capabilities to ensure compliance.
• Single and multi-tenancy combined into the industry’s ONLY hybrid model — delivering instant security and product updates through its multi-tenancy functionality, and the ability to customize, through its single-tenancy capabilities.

To learn more about Impartner’s PRM solutions, click here, and to learn more about Impartner’s security protocols and seamless network integration, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New video case study highlights how Impartner’s Partner Relationship Management solution helped the new flash storage entrant differentiate in competitive market

SILICON SLOPES, UTAH — APRIL 21, 2016 — In the fast growing next-generation flash storage market, Tegile knew being easy to do business with would be critical to its ability to differentiate and win. It also knew to be a 100 percent channel company, it needed a Partner Relationship Management (PRM) system with the ability to scale along with its partner program. To provide that differentiation and enable that scale, Tegile turned to global SaaS PRM leader Impartner.

“In the already well-established storage market, our brand was new and not as established yet,” Tegile Director of Channel Marketing Sherman Tam said in a video case study released today. “In searching for a PRM solution, we knew our channel success would require partner loyalty and commitment—and that would be determined by our ability to make it seamless and incredibly simple for partners to find what they need and shorten their sales cycles.”

“The choice of Impartner and implementation of the company’s PRM solution was easy — it was like flipping on a switch,” Tam said. “It was basically worry free, and we were up and running in about a month. Impartner has industry knowledge from working with companies of all shapes and sizes—from small start-ups like Tegile to large companies like Xerox—which helped them play a trusted advisor role in bringing up the portal. They really spent the time to understand our goals and the experience we wanted to deliver to our channel partners.”

Today, the portal is the central hub for Tegile’s network of channel partners globally. “Everything we do evolves around our partner portal,” Tam said, adding that when the company recruits new partners, it showcases the portal’s well organized design and simple layout, which shows how easy it is to get enabled with Tegile.

Most important, Tam said, is the performance and engagement the portal drives with Tegile’s partner community. “From the moment we turned it on, we had so many great responses, and we saw an immediate jump in the use of our Partner Portal—from 25 percent to 50 percent within a month,” Tam noted. “And now, the majority of our global partners use it regularly, and we clearly see that the higher the utilization of the portal, the higher the revenue of the partner.”

According to Dave R Taylor, Impartner chief marketing officer, “Tegile is a showcase example of why more and more companies are turning to PRM. It not only provides a differentiating, personalized partner journey that helps them stand out in what is increasingly a fierce competition for the best partners, but also offers a solution that can scale as they scale, and truly optimize the performance of their channel.”

To find out more about Tegile’s use of Impartner’s PRM solution, and how it helped Tegile win CRN’s coveted 5-Star Partner Program recognition four years in a row, click here.

About Tegile Systems
Tegile Systems is pioneering a new generation of flash-driven enterprise storage arrays that balance performance, capacity, features and price for virtualization, file services and database applications. With Tegile’s line of all-flash and hybrid storage arrays, the company is redefining the traditional approach to storage by providing a family of arrays that accelerate business-critical enterprise applications and allow customers to significantly consolidate mixed workloads in virtualized environments.

Tegile’s patented IntelliFlash™ technology accelerates performance and enables inline deduplication and compression of data so each array has a usable capacity far greater than its raw capacity. Tegile’s award-winning solutions enable customers to better address the requirements of server virtualization, virtual desktop integration and database integration than any other offerings. Featuring both NAS and SAN connectivity, Tegile arrays are easy-to-use, fully redundant and highly scalable. They come complete with built-in snapshot, remote-replication, near-instant recovery, onsite or offsite failover, and VM-aware features. Additional information is available at www.tegile.com. Follow Tegile on Twitter @tegile.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

SILICON SLOPES, UTAH — APRIL 7, 2016 — Global Partner Relationship Management (PRM) leader Impartner has been honored with an award for Best Portal Technology in the 2016 Visionary Spotlight Awards.

The annual Visionary Spotlight Awards, from ChannelVision Magazine and Beka Business Media, recognize excellence in outstanding products, services and deployments across a broad range of communications technology categories, including voice, data networking, hosting, cloud services and managed services. Winners offer channel partners a cornucopia of opportunities to boost their roles as trusted providers and business success.

Impartner won for its flagship solution, Impartner PRM, which was launched in July of 2015. In developing Impartner PRM, the company distilled its nearly 20 years of experience in helping companies accelerate indirect sales, into its simple, yet highly engineered Velocity™ process, which makes it possible for its customers to have a new, world-class Partner Portal up and running in as few as 30 days. This turnkey, out-of-the-box SaaS solution provides a fully featured Partner Portal with partner management, onboarding, deal registration and analytics, and is customizable with the company’s logo, multiple design layouts and content. Plus, it is mobile responsive and built with the industry’s most secure architecture, making it the only PRM that meets stringent standards necessary to be listed on the Salesforce AppExchange.

“As the pressure on the indirect channel grows, PRM is fast becoming as critical to business success as a CRM and the system of record for companies to manage their indirect sales,” said Dave R Taylor, Impartner chief marketing officer. “However, what was missing for the industry to truly scale to the next level was a PRM solution that was factored in a way that is easy and approachable for any company to deploy. With Impartner PRM, any company of any size can easily and quickly implement what is the industry’s most robust, turnkey out-of-the box PRM solution and accelerate their indirect sales in the way only PRM technology can. We’re proud we have industry giants like Xerox and Fortinet standing side by side with emerging technology companies like MULTIVOICE and Tegile in our customer base, and couldn’t be more honored by this recognition from Channel Vision for the value we deliver to our customers in transforming the performance of their channel.”

The winners of the 2016 Visionary Spotlight Awards showcase the best of the communications industry’s overall innovation efforts, capacity for future-thinking execution and creativity.

“We congratulate and thank Impartner for its outstanding achievement in innovation in the communications industry, and for its dedication to channel partners and the indirect ecosystem,” said Berge Kaprelian, group publisher at Beka Business Media. “We have created the Visionary Spotlight Awards program to highlight the rapid pace of evolution within the communications industry, and to give innovators and industry visionaries the opportunity to gain the exposure and recognition that they deserve. Impartner embodies these goals.”

This recognition follows close on the heels of other industry recognition for Impartner, including the recent win of a 2016 Stevie Award for Sales and Customer Service and being named as a finalist in this year’s global BIG Innovation Awards, presented by the Business Intelligence Group. Click here to find out why Impartner is fast becoming one of the industry’s most recognized PRM solutions and how the company’s solutions can transform partner relationships and accelerate indirect sales.

About Beka Business Media
Beka Business Media, Inc. is a full-service publishing company that produces trade magazines, provides web and email services to its clients and presents the CVx tradeshow in conjunction with ITEXPO. Beka also provides a daily direct e-blast service to its advertisers. The HTML-formatted releases are distributed to up to 50,000 qualified addresses.

Our publications include ChannelVision Magazine (www.channelvisionmag.com), a bi-monthly publication with a circulation of more than 29,100, which focuses on wholesale and indirect sales channels in the communications and IT space. It is read by telecom agents, IT value-added resellers, integrators, MSPs and service providers selling and distributing communications, cloud, IT, access and other network services.

Beka Business Media also publishes a variety of conference show dailies and show guides for various organizations and associations, as well as other custom publishing work. This includes the show daily and show guide for both the spring and fall INCOMPAS show, serving the competitive telecom industry.

Working with ITEXPO, Beka produces the CVx tradeshow for communications and IT channel partners. This event occurs once a year in Florida. Find out more at www.CVxExpo.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

With Impartner’s new Channel Flow workflow engine, channel pros can now instantly update the flow of their partner management systems in response to the changing needs of their business
Channel Flow ushers in a new era of nimbleness for channel management

NEW ORLEANS, LOUISIANA — APRIL 4, 2016 — At the Microsoft Envision Conference in New Orleans, Global Partner Relationship Management (PRM) leader Impartner today advanced the nimbleness of the key business solution used to manage indirect channels, PRM, with a new workflow engine that puts the power in the hands of channel chiefs to manage the flow of their channel operations in real time. With clicks not code, the Impartner Channel Flow™ workflow engine makes it easy for channel teams, not IT developers, to instantly tailor their PRM solution to match their business processes and evolve with their business needs.

“Impartner spent 2015 building telemetry and analytics into our PRM solution,” said Dave R Taylor, Impartner chief marketing officer. “It’s a natural desire for a customer, once they see the information flowing in, to want to make tweaks and changes to their indirect channel environment based on that data. Impartner Channel Flow is the solution that lets them iterate their business workflows with a simple, intuitive interface that requires no coding—and no delay—giving them one more level of control over their channel program and content.”

In developing Channel Flow, Impartner incorporated more than a decade of experience in implementing PRM solutions for some of the world’s most advanced corporations including Fortinet, Xerox, Rackspace and Carbon Black. “Our customers wanted the benefit of a turnkey, out-of-the-box SaaS solution that would integrate seamlessly with their business systems, yet still allow the people closest to their channel operations to simply, immediately and continually be able to iterate the system to optimize performance and revenue,” Taylor said. “Now, with our Impartner PRM solutions, our customers will not only have the sensors built into their partner programs that allow them to see what’s happening, but they can also take action and change course in real time in the way that makes the most sense for their business.”

Theresa Caragol, founder of the channel strategy firm, TCC Consulting, agrees speed is of the essence to take advantage of shifts in market dynamics. “Real time is the new speed of business,” Caragol said. “As pressure mounts on the channel, processes and technologies that empower an entire channel team to see trends and then take action immediately without the need for multiple hand offs are the ones that will help companies be able to run faster, improve faster and outpace the competition. The ability to make a change that optimizes a business process instantly versus a few weeks—or more—can make or break a quarter.”

Channel Flow continues an ongoing drumbeat of innovation from Impartner in the past year, all of which is focused on helping companies simplify the process of implementing and maintaining a world-class channel program. “When we introduced Impartner PRM, our award-winning, highly engineered Velocity™ process made it possible for companies to have a new PRM solution up and running in as few as 30 days, and our inline WYSIWYG CMS engine changed the game for marketers in keeping content updated and fresh,” Taylor said. “Channel Flow is that next step in helping our customers elevate their channel operations.”

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

CMOs: Ask these five simple questions up front to stop the battle with CIOs and get IT on board with your channel technology wish list
Partner Relationship Management leader Impartner shares ‘tale of two companies;’ how better anticipating IT’s concerns let one company leap frog another in PRM implementation

SILICON SLOPES, UTAH — MARCH 14, 2016 — In today’s world of bi-modal IT, the battle continues to rage between CMOs wanting to make rapid-fire technology purchasing decisions and IT teams struggling to balance business integrity while at the same time evaluating and implementing new technologies demanded by marketing and other business functions. That battle is never truer than when it comes to Partner Relationship Management (PRM) solutions, which have been proven to as much as double indirect sales, but are often bogged down by organizational alignment issues because they integrate with and ultimately consolidate a number of disparate technologies.

A new webinar featuring Global SaaS PRM leader Impartner CMO Dave R Taylor and Gartner Research Director and PRM Analyst Ilona Hansen, outlines the following five key questions sales and marketing pros need to ask up front to streamline PRM purchase decisions with IT:

1. What are “commercially available” PRM applications?In the market today, homegrown portals have gone by the wayside, as more robust, out-of-the-box solutions ease the implementation process and speed time to market. Sales and marketers will be wise to have already explored the landscape of competitive options to give IT faith they’ve explored the pros and cons of the key players and have a formed point of view on why the solution they’re recommending is the best fit for their company’s needs.
2. What are the benefits of PRM solutions?PRM solutions allow you to automate and optimize your interaction with your partners. You save time, relieve the administration burden of your processes and improve collaboration — regardless of language and location. Make sure you can clearly articulate the value of a PRM to your IT team from your perspective and the perspective of your partners and prioritize the functions that are important to you.
3. Is the competition using the technology?In today’s competitive market, the challenge isn’t finding just any partner, it’s in finding the right partner. If your channel team and program aren’t giving top-notch partners the experience they want, you can bet someone else will. While IT teams get endless requests to evaluate technologies, it’s critical to take a look at what the competition is and isn’t using to enhance PX (Partner Experience.) If you’re the first in your space to use a PRM, you’ll be able to use it as a competitive advantage, automate your processes and free up your team to spend more time selling. If your competition is ahead, make sure you find out what your partners find most valuable, so your request to IT already focuses on the most important functions.
4. Does this solution meet the needs of channel sales management and the partners?Most of us are under tremendous pressure to make decisions and implement fast. But ensuring you take the time to get input from your internal and external stakeholders is critical. The time you spend up front on understanding demands and prioritizing them and identifying which legacy systems are already in use and may need to be replaced or incorporated, will more than pay back in a smooth implementation, and ultimately a solution that best meets your organization’s needs.
5. What technology considerations are important?Without question, this is one of the key questions. While the value of a SaaS versus an on-premise or colocation solution is clear, your IT team will want to understand how the SaaS solution you’re looking at integrates with your company’s business systems. Everything you can do up front to calm the alphabet soup of your IT environment will pay off: make it easy to see how the PRM connects to POS, ERP and CRM solutions; what kind of APIs are available to integrate with legacy systems; how data flows and synchs, and whether the solution has passed BURP security testing. This will go miles in assuring IT that you are partners with them in wanting to find solutions that not only meet your needs from a functional standpoint, but also integrate with your network in a way that doesn’t cause more harm than good.

“At Impartner, we have the benefit of being on the front lines of the PRM purchasing decision for hundreds of corporations,” Taylor said. “It’s clear that the sales and marketing teams who most successfully anticipate the needs of their IT colleagues and approach the PRM buying decision with them in tandem will have the smoothest process and the most successful outcome, which is critical for any business selling through indirect channels. Organizations using a contemporary, commercially available PRM solution will outperform the competition by providing a better partner experience and a more optimized partner program.”

Click here to watch the webinar featuring Taylor and Hansen to learn what sales and marketing teams should—and shouldn’t—do to streamline their PRM buying process with IT.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Recognition of a Partner Performance Management technology one more market signal PRM has crossed over into mainstream use by corporations worldwide

SILICON SLOPES, UTAH — MARCH 10, 2016 — Global SaaS Partner Relationship Management (PRM) leader Impartner won a Silver Stevie® Award in the new Best Relationship Management Solution category in the 10th annual Stevie Awards for Sales & Customer Service. Impartner was recognized for its flagship product, Impartner PRM, and the ability of its highly engineered yet simple-to-use Velocity™ onboarding process to have companies up and running with a new Partner Portal in as few as 30 days—immediately transforming their ability to drive more revenue through their indirect channel.

The Stevie Awards for Sales & Customer Service are the world’s top sales, business development, contact center and customer service awards. The Stevie Awards organizes several of the world’s leading business awards shows including the prestigious American Business Awards℠ and International Business Awards℠. The awards were presented to honorees during a gala banquet on Friday, March 4, at the Paris Hotel in Las Vegas. More than 500 executives from the United States and several other nations attended.

“Entries to the Stevie Awards for Sales & Customer Service continue to grow every year, further validating the essential roles that business development, customer service and sales play in business success,” said Michael Gallagher, president and founder of the Stevie Awards. “The widespread support of this program made the 2016 competition that much more intense among finalists. The judges were deeply impressed by the winner’s accomplishments, and we congratulate all of the winners on their commitment to excellence and innovation.”

“We’re thrilled to have an international business-awards organization like the Stevie Awards recognize PRM technology and Impartner and their importance to business relationships on the world’s stage,” said Dave R Taylor, chief marketing officer of Impartner. “Indirect channels are the single, most cost-effective way for companies to boost their revenue. By automating processes, optimizing partner performance, amplifying marketing messages and enhancing partner experience, PRM technologies truly harness the power of partner programs, ensure they become a true growth and profit engine for the corporation, and drive channel sales.”

More than 2,100 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition. More details, including the list of Finalists in all categories, are available at www.StevieAwards.com/Sales.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Rackspace on leading edge of predicted shift of B2B companies from homegrown to commercially available Partner Relationship Management solutions

SILICON SLOPES, UTAH — FEBRUARY 26, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced the availability of its newest on-demand webinar, “Why Not to BYOP (Build Your Own Portal); Key Learnings From Real World Customer Experience,” featuring Rackspace Director of Global Partner Program and Strategy Chris Rallo and Impartner Chief Marketing Officer Dave R Taylor. In the webinar, Rallo chronicles the Rackspace journey from building its own Partner Portal to using Salesforce’s CRM platform to build a PRM solution and to ultimately turning to Impartner’s PRM technology to provide an “out-of-the-box,” world-class Partner Portal for its network of more than 3,000 partners worldwide.

“As part of our continual effort to upgrade our partners’ experience and continue to accelerate our channel growth, we initially turned to our internal IT team to develop a new portal with the thinking that we would have more control over our branding,” Rallo said in the webinar. “We were quickly reminded that Partner Portals are not our core competency—delivering managed cloud services is. And although we then turned to the Salesforce platform, it’s not an out-of-the-box PRM and requires a systems integrator to install. We ultimately turned to Impartner’s turnkey PRM solution. The implementation process was seamless, and in just a few months, versus years, we were up and running with no disruption to our partner ecosystem.”

The Rackspace journey is a common one. In fact, in a key finding in a November 2015 report, Predicts 2016: CRM Sales, Gartner predicts that “channel organizations will focus on improving partner channel revenue performance through implementing commercially available partner relationship management applications.”

In the report, Gartner continues, “Although commercially available PRM applications have been on the market for nearly 20 years, many organizations have built their own PRM toolsets during this time to complement their channel sales approach. These toolsets are fragmented and found across different roles and functions within the channel organization of a brand maker’s organization without supporting a ‘one source for all’ strategy.”

“We feel the experience of Rackspace and the fragmented structures Gartner outlines in its report are absolutely key drivers of the dramatic growth we’re seeing in the PRM industry,” Taylor said. “Both Rackspace and Impartner share a deep passion for excellent customer support, and it’s incredibly rewarding for us to see our PRM technology help companies like Rackspace continue to elevate the experience they can deliver to their partners.”

To view the Rackspace webinar on the use of Impartner’s technology to transform its Partner Portal, click here.

 VIEW WEBINAR

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

National Instruments, Quantum, Rackspace, SGI, Sungard, and Xerox Recognized for Channel Program Excellence Atop Snowbird’s 11,000-Foot Hidden Peak Meeting Center

SILICON SLOPES, UTAH — FEBRUARY 19, 2016 — In a move that underscores its mission to raise the bar on indirect sales and partner relationship excellence, global Partner Relationship Management (PRM) leader Impartner today acknowledged six exemplary companies at its first-ever annual ImpartnerCON event. These companies have transformed customer experience, increased revenue, enhanced profitability, improved partner participation or impacted other significant business metrics with their Impartner-fueled channel program.

The 2016 Impartner Awards winners include the following:

• National Instruments, Innovator Award, for building a world-class PRM solution which has increased revenue by 91 percent and its partner program net promoter score from 40 percent to 73 percent. NI has continually worked closely with Impartner to develop new innovations, including the new Impartner Locator, which makes it easy for end users to find the right partner and facilitates the match making of complementary partners.
• Quantum Corporation, Commitment Award, for its long-standing commitment to the channel, moving from a business that was almost entirely an OEM to a business that today is more than 80 percent channel with more than 50,000 global partners.
• Rackspace, Transformer Award, for making the difficult decision to change solutions to Impartner after 18 months of investment in a technology that was not working, and then, in 8 weeks, revolutionizing their PRM and launching a new portal with more functionality at a fraction of the cost to support their network of 3,000 partners worldwide.
• SGI, Evolution Award, for launching a new PRM solution which has continually evolved year over year with new functionality to improve the experience for its 2,000 global partners. For their channel programs, SGI’s channel team has been recognized five times in a row as a Five-Star Award Winner in the Annual CRN Partner Program Guide, and almost as many times the company’s channel head has been recognized as a Channel Chief.
• Sungard Availability Services, Accelerator Award, for implementing a new PRM solution which drove a 30 percent category growth rate in channel revenue and a 20 percent increase in partner leads through its 400 partner network in the first year of implementation.
• Xerox Corporation, Transition Award, for its transition from separate regional partner programs to a common global program on one global PRM platform with nearly 100,000 partners in 9 languages, requiring integration with 11 downstream systems.

“Each of these companies have embraced the vision of how PRM can enhance the customer experience for their partners, increase revenue and improve partner loyalty,” said Impartner Vice President of Customer Success Brad Pace. “We’re thrilled to recognize these corporations who clearly recognize that PRM is as critical to their business success as CRM in accelerating their indirect sales.”

Nearly 100 attendees were present at Impartner’s inaugural ImpartnerCON this week, held at the brand new Summit conference center held atop the 11,000 ft. Hidden Peak at Snowbird, one of the country’s top ski resorts. The agenda included a robust mix of keynotes, hands-on training, breakout sessions and panel discussions to help companies selling through the indirect channel make the most of their channel program with Impartner.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

SiriusDecisions’ Laz Gonzalez keynotes at PRM leader Impartner’s inaugural global customer conference, outlines top reasons PX is a priority for channel chiefs

SILICON SLOPES, UTAH — FEBRUARY 18, 2016 — As Customer Experience (CX) has moved to the front of the CEO agenda, Partner Experience (PX), has become a top priority for companies selling through the channel, a leading industry analyst said today at ImpartnerCON, a conference of global SaaS Partner Relationship Management (PRM) leader Impartner customers. In a keynote at the event, Laz Gonzalez, group service director, channel strategies, for global B2B research and advisory firm SiriusDecisions, outlined five key reasons channel chiefs consider improving their partner’s experiences to be one of their top priorities:

• The channel is an engine of growth
• Increasing competition for partner mindshare
• Partners are more selective about investing in vendors, with PX as a primary decision driver
• PX directly impacts experience (CX)
• Evidence shows that PX directly impacts partner engagement, performance and loyalty

“In 2016, ease of doing business is one of the key reasons partners add or drop a supplier offering,” Gonzalez said. “Unfortunately, many B2B leaders who employ a multi-channel model are still only in the early stages of defining partner experience requirements or are struggling with developing and setting goals.”

During the presentation, Gonzalez highlighted common drivers of poor partner experience and counseled attendees to focus their partner experience efforts on the following top pillars:

• Product and profit: develop products that are channel-ready vs. products for customers and then selling them through the channel.
• People and alignment: Create the organizational infrastructure and governance supporting requirements definition and management.
• Programs and tools: Equip partners with quality support, effective enablement tools as well as simple and straightforward programs.
• Processes and technology: Improve processes to reduce difficulties in doing business with partners.
• Promotion and communications: Effectively manage the flow of the right messages to the right partners through the right media

In closing out his session, Gonzalez encouraged attendees to begin the process of building a roadmap to PX excellence by assessing which maturity level best represents the organization’s starting point for each of the PX pillars. While a number of solutions are available on the market to help companies access their partner journey, for more information on SiriusDecisions PX Maturity Model, click here.

Gonzalez delivered his remarks during the keynote address to more than 100 attendees at ImpartnerCON, a three-day business management conference providing insights and tools for companies to maximize their channel program and optimize their use of Impartner’s PRM technologies. The conference is being held in Snowbird, Utah, from Feb. 17–19.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Award marks another milestone in the continued trajectory of Partner Relationship Management, which is emerging as one of 2016’s hottest sales technologies
Sales and customer service fastest-growing Stevie Awards category internationally

SILICON SLOPES, UTAH — JANUARY 22, 2016 — Global SaaS Partner Relationship Management (PRM) leader Impartner was today named a finalist for Best Relationship Management Solution in the 10th annual Stevie Awards for Sales & Customer Service. The awards are presented by the Stevie Awards, which organizes several of the world’s leading business awards shows, including the International Business Awards and American Business Awards. More than 2,100 nominations from organizations of all sizes and in virtually every industry were evaluated this season.

Final award results will be announced Friday, March 4 at this year’s awards gala at the Paris Las Vegas Hotel in Las Vegas, Nevada. The ceremony will be broadcast live via Livestream.

“The Stevie Awards for Sales & Customer Service continues to be the fastest-growing of our international awards programs,” said Michael Gallagher, president and founder of the Stevie Awards. “The sheer number of nominations is matched by the increasing quality of those nominations. We congratulate all of this year’s Finalists and wish them well in the next phase of judging.”

“This recognition is another clear sign that the Golden Age of PRM has absolutely arrived as companies around the world realize that PRM is as critical to their business as CRM in accelerating their indirect sales,” said Impartner Vice President of Customer Success Brad Pace. “We’re thrilled for the recognition of the value PRM and Impartner bring to customers in enhancing their relationships with partners.”

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at www.StevieAwards.com/Sales.

About the Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. See www.StevieAwards.com.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New role focuses on ensuring customers drive immediate benefit from their new PRM installations and accelerate their indirect sales

SILICON SLOPES, UTAH — JANUARY 11, 2016 — Global SaaS Partner Relationship Management (PRM) leader Impartner announced today it has appointed Brad Pace as vice president of customer success. Pace is accountable for ensuring Impartner customers quickly benefit from Impartner’s PRM solutions, which are critical to helping companies sell through indirect channels. These solutions transform the customer experience companies deliver to their partner networks and accelerate their indirect sales by as much as 91 percent. Before joining Impartner, Pace held a number of executive sales operations, customer service and analytics roles at EMC that were focused on optimizing customer experience and performance.

“Making our customers successful is at the core of everything we do,” said Impartner CEO Joe Wang. “Brad has spent years on the front lines optimizing customer experiences for major corporations. We’re excited to bring those strengths to the table in further enhancing our onboarding, training, support and overall success management processes that deliver customer value and build loyalty.”

“I recognize in Impartner the same passion for their customers that has driven my career,” Pace said. “Given the explosive growth of Impartner and PRM solutions in the market, I’m looking forward to joining a team that is this committed to customer success and that as the company scales, ensuring the experience we offer our customers is rich and seamless, and we remain a vendor of choice.”

Pace’s hire comes just 11 months since Wang and Kennet Partners acquired what was TreeHouse Interactive. Since the acquisition, the company has undergone a number of rapid transformations, including building out the executive team; more than doubling the company’s overall staff; moving the corporation to new offices; expanding into Latin America and Europe; rebranding the corporation with a contemporary look and feel; and launching a continual string of innovations that include a reengineering of the company’s core product in a way that makes it more easily adoptable by a broader spectrum of corporations.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

New video case study highlights how Impartner’s Partner Relationship Management solution allows ViaWest to provide positive, controlled first impression for fast-scaling partner base

SILICON SLOPES, UTAH — JANUARY 6, 2016 — With the explosion of big data and the need for secure solutions, leading Hybrid IT solutions provider ViaWest has turned to global SaaS Partner Relationship Management (PRM) leader Impartner to support and scale its fast-growing partner community. A new video customer case study on how ViaWest is using Impartner’s PRM solutions to help attract and engage its partners is featured here.

“We’ve had incredible growth with our channel program over the past 18 months and we’ve almost doubled the size of our partner base,” said Isaiah Hogberg, director of national channel sales for ViaWest. “To accommodate that growth, we needed a tool to do three things: streamline the registration and onboarding process; make sure we have the most current marketing and training materials available to our partners; and deliver metrics around usage so we can continue to improve incrementally. Those needs led us to Impartner’s PRM solution, which frees up our time so we can focus on our core business and help our partners in more productive ways.”

Hogberg added that ensuring a positive first impression for partners was also key to the decision to work with Impartner. “The ViaWest Partner Portal is the first impression for much of our partner community, and being able to have that impression be positive and controlled is incredibly important.”

“ViaWest epitomizes why PRM is the new CRM,” said Dave R Taylor, chief marketing officer of Impartner. “They know and embrace that the Partner Portal is the front door of their partner relationships and the face they present to the market, and that it automates processes such as onboarding so they can focus on their core business. They also know that solutions like Impartner Marketing make it easy for them to amplify their marketing through their partners and protect their brand by ensuring its consistent and proper use. ViaWest is truly harnessing the power of PRM to optimize their partner programs and drive better collective business results.”

 VIEW CASE STUDY

About ViaWest
ViaWest is a leading Hybrid IT solutions provider offering cloud, colocation, compliance services and security solutions, and is a wholly owned subsidiary of Shaw Communications, Inc. (NYSE: SJR). With more than 16 years of experience and 30 North American data centers, ViaWest offers IT and infrastructure solutions that solve business challenges while balancing cost, scalability and security requirements. We leverage on-premise platforms, local ViaWest data centers and cloud environments to deliver tailored solutions designed for maximum reliability and flexibility backed by our 100% uptime commitment.

For additional information on ViaWest, please visit www.viawest.com or call 1-877-448-9378. Follow ViaWest on LinkedIn and Twitter and Facebook.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

SALT LAKE CITY, UTAH — MARCH 11, 2015 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM), announced today that Kennet Partners and co-investor Joe Wang have acquired majority ownership of the software company. Wang, who has already made his mark in the Utah high-tech community as president and CEO of local software powerhouse LANDesk Software, will lead the fast-growing PRM market leader as the new chairman and CEO. The company’s sole shareholders Craig Flynn and Erich Flynn will remain with the company and collaborate with Wang in leadership positions in development and sales. Craig Flynn will continue to drive product engineering and innovation in his role as executive vice president of engineering. Erich Flynn will expand and lead the company’s sales efforts as chief revenue officer.

Utah tech companies have become a hot-bed for venture capital investments over the last few years with several companies including InsideSales.com, Domo, AtTask, Jive and more accepting investment deals to expand. In fact, Utah ranks 7th nationally in venture capital funding for 2014. According to the PwC/NVCA MoneyTree Report, Utah companies raised over $800 million in venture capital funding in 2014. That beats $316.2 million raised in 2013. The recent investment in TreeHouse is largely based on the growth that is anticipated in the PRM technology space.

In the 2014 Gartner Hype Cycle for CRM Sales*, PRM (partner relationship management), along with technologies such as lead management and eCommerce SaaS, is on the “slope of enlightenment” as an early mainstream maturity level that is expected to reach mainstream adoption from less than two years for lead management and eCommerce SaaS, to somewhere in the next two to five years for PRM. According to the report, PRM continues to gain momentum as companies work to optimize sales and marketing activities across multiple channels, and rely on third parties to expand their market presence.

In January TreeHouse reported that the company’s total overall 2014 revenue grew 49 percent over 2013. The number of partners supported by Reseller View™ PRM surpassed the previous all-time high, reaching more than 160,000 worldwide at the end of 2014. TreeHouse expects the number of partners supported by its robust PRM solution to nearly double in 2015. The company’s PRM platform supports global partner networks for industry-leading enterprises including Xerox, Rackspace, Sungard AS, SGI, Magento, National Instruments, CommVault and Quantum. Reseller View was identified as a leader in Forrester Research Inc.’s The Forrester Wave™: Partner Relationship Management (PRM) Platforms report, and cited for “more native functionality, superior user interfaces and usability” than competing solutions.

Reseller View is the most comprehensive PRM solution available and was built from the ground up by channel experts to provide vendors with a scalable platform to deliver vendor partner sales forces with the feature rich tools needed to successfully sell, service and support their products. Functionality includes, but is not limited to:

• Deal Registration
• Lead Distribution
• Partner Portal Website Branded to Corporate Look and Feel
• Automated MDF/Co-op Management
• Partner Locator
• Automated Training and Certification Program
• “Through Partner” Marketing Enablement and Automation
• Integrated “To Partner” Marketing Engine
• Full Service Implementation (No Client Resource Required)
• Automated Partner On-boarding Process
• Automated Contract Management
• Secure Partner Portal Environment
• Out of the Box CRM Integration
• Advanced Multi-Level Document Management
• And much more…

“We are seeing more business generated by the channel than ever before,” said Darren Bibby, program vice president, Channels and Alliances Research at IDC. “PRM technology continues to gain market traction with the growing need for manufacturers to provide partners with holistic technology solutions that automate and enable processes like deal registration, lead distribution and MDF.”

Kennet is a leading growth equity investor with $700 million under management and a long track record of success. “We focus on bootstrapped companies that have a proven market opportunity, product and growth potential. We were impressed with the growth and success TreeHouse Interactive has achieved in the PRM space. With more financial resources and leadership talent we are confident we can take them to the next level,” said Eric Filipek, managing director of Kennet. “Our investment demonstrates the confidence we have in TreeHouse’s PRM solution, the existing team and in its new CEO Joe Wang, who will bring with him a tremendous track record of success.” In addition to Eric Filipek, Kennet managing director Javier Rojas will also join TreeHouse’s board of directors.

Mr. Wang’s record includes growing businesses and generating tremendous returns during his 25 years in high technology. As CEO at WatchGuard Technologies, he successfully turned around the revenue declining and money-losing business, creating a profitable and growing company with vastly improved technology and market position. Prior to joining WatchGuard, Wang was president and CEO of LANDesk Software, an Intel spin-off, where he grew the company by 150 percent in four years. He sold LANDesk Software in 2007, generating 11x return for investors. Prior to LANDesk, Wang was founder and CEO of 20/20 Software. He successfully grew the company and then sold to Symantec, generating 10x return for his investors.

“Utah has developed into a hotbed of SaaS technology, and I’m excited to be back in this dynamic market,” said Joe Wang, chairman and CEO of TreeHouse Interactive. “My investment in TreeHouse demonstrates my strong belief that Reseller View PRM is by far the best PRM technology available today, backed by a powerful team of people. I look forward to strengthening our technology leadership position in the PRM market and expanding the company worldwide.”

“Our Founder, Craig, and I vetted several investment firms over many months for possible investment, said Erich Flynn, chief revenue officer of TreeHouse Interactive. “Kennet Partners and Joe Wang have a proven track record growing successful businesses. We are looking forward to using this investment and adding resources to accelerate sales, product roadmap, and growth objectives while continuing to deliver the innovative technology and support our existing clients have come to expect.”

* Gartner Report: Hype Cycle for CRM Sales, 2014, Robert P. Desisto, July 16, 2014

About Kennet Partners
Kennet is a leading international growth equity firm that invests in companies in Europe and North America. Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $700 million in funds under management. For more information: www.kennet.com. Kennet Partners Limited is authorized and regulated in the UK by the Financial Conduct Authority.

To learn more about Reseller View partner relationship management, see Reseller View resources and customer reviews on the Salesforce AppExchange and Microsoft Pinpoint.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Channel Experts Heather K. Margolis and Erich Flynn Provide Insights, Best Practices and Offer Examples for Building Strong Partner Relationships and Generating Greater Channel Revenue

SALT LAKE CITY, UTAH — FEBRUARY 5, 2015 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced the availability of its newest on-demand webinar: 10 Tips to Prepare Your Channel for 2015. Featuring recognized channel experts Heather K. Margolis, president and founder of Channel Maven Consulting, and TreeHouse CEO Erich Flynn, the webinar offers best practices, insights, real-world examples and actionable tips about how to best engage with partners and prepare channel programs that ultimately build stronger partner relationships, and enable them to grow revenue.

“Having defined channel program goals in place when entering a new year is crucial, but before new plans and goals are put into action, it’s critical to ensure last year’s program performance is evaluated,” said Flynn. “This starts with taking a look at what was achieved last year, where the program may have fallen short, and how the channel may have shifted over the last several months. The 10 Tips webinar will address this and offer more best practices, suggestions and technology that can be implemented to increase channel revenue in the year ahead.

Other tips covered in the webinar include:

• Review competing programs
• Update methods of communication with partners
• Socialize partners
• Refresh partner data and agreements
• Review partner goals and establish new ones
• Ensure sales field is communicating with partners appropriately
• Review MDF and spending program effectiveness
• Rethink metrics

“Today it is more challenging than ever to get the attention of channel partners, and even more difficult to gain the mindshare of end user customers,” said Margolis. “At the same time, there are increasingly new vehicles for expanding partner relationships and building loyalty, such as social media and an ever-expanding world of communications vehicles. Tips discussed in the TreeHouse webinar will touch upon both new innovations and industry best practices that give channel marketers plenty of avenues for creating and improving their partner programs.”

VIEW WEBINAR NOW

About Heather K. Margolis, president and founder of Channel Maven Consulting
Heather Margolis is a recognized channel expert and consultant with a history of leading channel programs for companies including EMC, EqualLogic and Dell. Heather speaks extensively to vendors and solution providers about the importance of adding value and communicating effectively through social media and online engagement. She has launched and managed new channel and communications strategies around the globe. www.channelmavenconsulting.com

To learn more about Reseller View partner relationship management, see Reseller View resources.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

FOR IMMEDIATE RELEASE

Company Surpasses All-Time 2013 Highs by Growing Total Annual Revenue by 49%, Realizing a 98% Annual Revenue Increase for Its Industry-Leading Reseller View PRM Platform

SALT LAKE CITY, UTAH — JANUARY 27, 2015 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today it closed 2014 with significant growth in total and Reseller View PRM Platform revenue. Total revenue for the company rose 49 percent over 2013, while its Reseller View PRM platform revenue grew a staggering 98 percent, even after growing 87 percent the previous year. The number of partners supported by Reseller View surpassed the previous all-time high, reaching more than 160,000 worldwide. TreeHouse expects the number of partners supported by its robust PRM solution to nearly double in 2015.

Partner Relationship Management and TreeHouse Reseller View PRM
TreeHouse Reseller View PRM–the most complete, compatible, and customizable PRM solution available–provides the features organizations require to properly support their partner networks. The solution helps reduce the costs of managing partner networks by automating key workflows and seamlessly integrating with major CRM platforms. It helps increase revenue by providing partners the training, tools, and information needed to successfully sell, service, and support vendor products. TreeHouse achieved many milestones with Reseller View in 2014:

2014 Reseller View PRM Milestones

• Many TreeHouse clients who use Reseller View PRM to help lead their channel partner programs have been consistently recognized by CRN, the industry standard channel publication, for their partner programs and channel leadership, demonstrating that Reseller View is a key component in developing successful partner programs. The number of Reseller View users who were included in CRN’s 2014 Partner Program Guide increased more than 65 percent over 2013. More than half of those clients earned a 5-Star Award ranking, an elite subset of the Partner Program Guide. And the number of Reseller View clients named as CRN Channel Chiefs increased by 140 percent.
• Customer successes include:
  • SGI, which saw 25 percent growth in channel partner deal registrations after implementing Reseller View
  • ViaWest, which experienced a 30 percent increase in new partners within the first six weeks of launching TreeHouse’s PRM solution
  • National Instruments, which increased revenue growth over 90 percent since 2010 using Reseller View
  • Sungard Availability Services, which saw a 20 percent increase in partner leads after implementing Reseller View
• Announced two new AppExchange PRM marketing applications designed to integrate with Salesforce Communities™, expected in Q3 2015:
  • Partner Marketplace Communities Edition™ – gives companies an extremely advanced partner locator or directory branded to their exact specifications
  • Co-branded Collateral Communities Edition™ – provides partners with an on-demand and automated way to create professional co-branded collateral such as data sheets, case studies, white papers, direct mail, and web banners
• Pioneered the industry’s first secure search for PRM by launching the enterprise-class Reseller View Secure Search™ module. The new module enables partners to easily search volumes of rich content and receive instant search results, without having to choose between inadequate standard tools to search within protected website portals, or build a cost-prohibitive advanced search engine to offer a custom Google-class search.
• Introduced Enhanced Administration, User Roles, and Permissions for Reseller View to allow companies to increase control over who can approve, access, edit, change, or integrate with data stored in different Reseller View objects. The new functionality gives Reseller View customers greater flexibility to create new roles providing different levels of access to data and features to suit different end user positions and needs.

The Customer View

• “Reseller View made it easier for our partners to do business with us, for example, enabling them to easily register and track opportunities, and receive compensation,” said Sean McCaffery, vice president of channel sales for ViaWest. “Having a consistent and transparent way to manage partner accounts in a single portal was another important requirement that, together with the other capabilities we were looking for, helped drive greater success for both ViaWest and our partners.”
• “TreeHouse has everything a channel program needs under one roof,” said Jim Schwartz, senior director of channel operations for Sungard Availability Services. “With the ability to create co-branded documents, process partner leads, seamlessly integrate with Salesforce, and provide sales tools to our partners, we get everything we need from one vendor–all while controlling costs and achieving scalability.”

Marketing Automation and TreeHouse Marketing View
TreeHouse Marketing View™ has been an innovator in the Marketing Automation space since 1998. The product has introduced industry-leading features in areas such as landing page automation technology, contact management and targeting, social media integration, multi-layered logic for lead nurturing, online retail marketing automation, company and individual behavioral scoring, web analytics integration, ROI reporting and, most recently, a completely dedicated web content marketing module. It provides companies the marketing automation tools needed to create more effective marketing campaigns faster and more easily, which drives the incremental revenue needed for businesses to grow.

2014 Marketing View Marketing Automation Platform (MAP) Enhancements
In 2014, TreeHouse Interactive unveiled enhancements to Marketing View™, designed to give marketing professionals the improved ability to group, compare, and drill down into campaign performance data and more effectively evaluate campaign outcomes. With a clearer view of campaign results, marketers can optimize campaigns in real-time and duplicate campaigns that lead to higher levels of revenue.

“2014 was another groundbreaking year for TreeHouse Interactive in terms of revenue growth and in particular, the exponential growth of Reseller View PRM,” said Erich Flynn, CEO, TreeHouse Interactive. “The exciting milestones reached this year with Reseller View and Marketing View demonstrate our continued ability to innovate solutions based on customer demand, and execute with a rapidly growing client base that includes industry-leading companies such as National Instruments, SGI, Sungard AS and ViaWest. The growth we are experiencing clearly shows there is an untapped market demand for our solutions, particularly for PRM.”

To learn more about Reseller View partner relationship management, see Reseller View resources and customer reviews on the Salesforce AppExchange. To learn more about Marketing View marketing automation see Marketing View resources.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit www.impartner.com or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.