Three New Channel Stars Bolster Impartner’s 2022 Channel Chief Advisory Board

The head of an alliance trade group, a well-regarded industry consultant and the founder of a global channel agency join Impartner’s roster of industry luminaries.

As we head into 2022, Impartner is excited to announce the addition of three new members to its Channel Chief Advisory Board (CCAB), which is comprised of renowned industry authorities and SMEs well-versed in partnering trends, go-to-market best practices and forward-looking research.  The new CCAB members include the head of a trade group devoted to partnerships and alliances, a well-regarded industry consultant and the founder of a global channel agency. The new CCAB members are:

• Michael Leonetti, president, the Association of Strategic Alliance Professionals (ASAP)
• Meredith Caram, Chief Revenue Officer, The JS Group
• Tom Perry, founder and CEO, Sherpa Marketing UK

Here’s a little more on each and why they are key channel thought leaders:

Meredith Caram, Chief Revenue Officer, The JS Group

Caram is a business expansion leader with experience leading diverse sales and marketing teams. She joined the JS Group, which provides guidance on strategy and execution to industry organizations that do business with partners, in February 2021. As chief revenue officer at the JS Group, Caram helps attract new business and expand the organization’s engagement with existing customers. A longtime veteran of AT&T, Caram brings both visionary sales experience and partnering best practices to each customer engagement. She’s especially keen on helping industry professionals find their inner “positive disruptor” that can help them dramatically improve success with partners.

Michael Leonetti, president, the Association of Strategic Alliance Professionals (ASAP)

A longtime pharmaceutical industry executive, Leonetti today oversees the ASAP, whose mission is to help organizations bring discipline and best practices to alliance building and partnerships. Leonetti joined the ASAP after a long career with Boehringer Ingelheim. Today, Leonetti devotes his time helping organizations and individuals alike better understand the value and demands of professional partnership management worldwide. In particular, his association offers practitioners professional development, trend analysis and peer-to-peer networking. He’s particularly motivated to help organizations adapt partnering best practices throughout their organizations, especially after leaning on partners during global pandemic.

Tom Perry, founder and CEO, Sherpa Marketing UK

Perry oversees an award-winning, high-growth channel agency that supports global companies in channel their transformation. Among other things, his company helps companies develop competitively structured and aligned strategies, management programs and measurement guidelines. Specifically, Sherpa UK provides services that help companies plan, recruit, engage, enable, grow and measure successful partnerships. In addition, Sherpa UK also offers managed PRM services to vendor organizations based on leading industry platforms including Impartner PRM. Sherpa UK has helped the likes of Lenovo, Sage, Verizon and others implement partner programs that have delivered sustained growth and improved partner satisfaction. As for Perry, he has worked in technology and channels for the bulk of his career, and is particularly knowledgeable in partner best practices, channel economics and AI technology.

New Era, New Thinking

Impartner is excited to work with these industry thought leaders, who will participate in a variety of activities with the company including podcasts, video interviews and related editorial blogs, columns and eBooks.

“As we navigate the fast-changing world of partner automation to develop new innovations for the emerging go-to-market tech stack, it’s invaluable to be able to consult and tap into the best thinking the industry has to offer,” says Kerry Desberg, Impartner CMO. “We look forward to sharing new content with input from these three industry leaders this year, in 2022 and beyond.”