Improving Leadership Today and Preparing the Next Generation of Channel Champions with ASAP

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Takeaways:

ASAP President and new Impartner CCAB board member Mike Leonetti discusses the past, present and future of partnering and why automaton is making everything better.

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Episode Outline:

[00:06] Intro from Impartner Channel Evangelist T.C. Doyle
[00:43] Mike Leonetti highlights his career and ASAP’s core mission related to the channel
[02:41] Strategic partnerships are important and drive innovation
[04:05] Most strategic partnerships fail when best practices are not followed
[05:26] Finding the right partners and removing those that aren’t a good fit
[07:45] Who is innovating with partnerships and channel tech
[09:43] The days of pouring money into a reseller without a true partnership are over
[11:00] The value of being able to measure, automate and apply best practices
[12:54] What strategic partnerships will look like in 5 years

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