Impartner recently spoke with Mike Leonetti, President of the Association of Strategic Alliance Professionals (ASAP) and asked him five key questions around these challenges.
5 Key Questions About Throwaway Partnerships
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How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services
In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like HP and TD Synnex.
Three New Channel Stars Bolster Impartner’s 2022 Channel Chief Advisory Board
The head of an alliance trade group, a well-regarded industry consultant and the founder of a global channel agency join Impartner’s roster of industry luminaries
For a Competitive Edge and a Sustainable Differentiation, Deploy a Superior Tech Stack
Business experts have long debated whether the future will belong to those with the brightest management team, the best culture or the most adaptable strategy. Increasingly, it looks like the future will belong to those with the most capable digital implementations.
The Time to Make Your Mark in the Cybersecurity Channel Is Now
New research and analysis suggest the time to make your mark in the cybersecurity channel is now, but you better hurry and be prepared By T.C. Doyle Research findings reveal that information communications and technologies (ICT) services companies are overhauling...
Impartner Introduces Innovative Technology to Help Organizations Transform Partner Experiences (PX)
Companies no longer have to choose between their priorities and those of their channel partners Want to provide partners the best automation experiences possible but not at the expense of automating the workflows and functions that matter most to you? Now you can do...
What defines partner automation excellence? An elegant interface and updated information are a few good signs
Impartner’s Olivier Choron shares insights from 25 years of working with partner portals.
An elegant, intuitive interface. Up-to-date information. And information at your fingertips.
These are but a few of the telltale signs of a good partner automation technology implementation.
To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”
Five Reasons to Say “Yes” to That Demo
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”
How to Spend Your Latest Round of Funding
Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment.
With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Five Things Every Partner Portal Must Prioritize in 2022 and Beyond
Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist.
With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?
Priorities for Channel Partners this year and beyond
Trends, opportunities and challenges that are driving the need for greater automation.
If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.