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5 Reasons Digital Transformation Has Disrupted Traditional PRM and TCMA

The pandemic has accelerated digital transformation – full stop. But in doing so, it also changed the actual core processes and business relationships that today’s technology helps manage. Nowhere is this more true than in the channel.

In a striking new report from Research in Action, Partner Relationship Management and Through Channel Marketing Automation are combined together in an even more influential, newly titled category – Partner Management Automation.

Join this webinar with report author and Research in Action’s Research Director, Peter O’Neill, and Gary Sabin, VP of Product Management at Impartner, the Channel Technology leader, to dig into the results of this report, understand what it means to channel managers everywhere, and learn why Impartner is uniquely positioned to help companies accelerate the performance of their indirect channels.