Amplified through partner marketing
Amplified through
partner marketing
Give your partners an easy way to drive demand
with through channel marketing automation.
Increase partner adoption by truly automated, scalable demand solutions.
Your long tail
just got shorter.
With automated, scalable solutions, lead generation that used to be cumbersome can now be sent directly to your partners and not be in the messy middle.
Consistency
is king.
Brand compliance that ensures your messages and brand are always up to date and on point.
Give each potential lead a personalized touch.
Unique and demand driven content that’s smart enough to send users exactly to the right place on your partner’s website — and is unique to every partner and drives demand directly to them.
Who did what
and where?
Get clarity on the full ROI picture and top lead generating partners and content with lead attribution functionality.
Push traffic directly to
your local partner.
With the optional add-on of Google Ads for the Channel, you can centrally create and implement local Google Ads campaigns for all of your channel partners requiring zero effort at the local level.
Push traffic directly to
your local partner.
With the optional add-on of Google Ads for the Channel, you can centrally create and implement local Google Ads campaigns for all of your channel partners requiring zero effort at the local level.
Our TCMA tools make it easier, more automated, and more scalable for you to do the work FOR your partners.
Up and running in less
time than it takes to
water your plants.
With a simple one time, 5-minute setup, your partners are up and running with their personalized demand automation.
Demand gen shouldn’t be demanding.
At last, a demand automation solution that your partners will actually adopt.
A demand generation center to rule them all.
We make it easy for you to operate your Impartner TCMA Demand Generation from one, easy-to-use control panel. Drill down and see the powerful components at your disposal.
Showcase Syndication
This central feature enables you to manage one dynamic microsite (Showcase) for your business, complete with lead generation, that partners can syndicate on their domain or use as campaign landing pages. Each lead captured is automatically routed directly to the right partner within their Lead Management dashboard.
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner while protecting your branding, making execution quick and simple.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Channel Intel Reports
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
Google Ads for the Channel
Impartner and Google have partnered to provide a unique solution to help channel marketers run fully automated, co-branded Google Ad campaigns with your partners – and our special AI component makes the solution fully scalable.
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.Syndication
Showcase Syndication
This central feature enables you to manage one dynamic microsite (Showcase) for your business, complete with lead generation, that partners can syndicate on their domain or use as campaign landing pages. Each lead captured is automatically routed directly to the right partner within their Lead Management dashboard.
Campaigns
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner while protecting your branding, making execution quick and simple.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Certification
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Orchestration
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Syndication
Reports
Channel Intel Reports
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
the Channel
Google Ads for the Channel
Impartner and Google have partnered to provide a unique solution to help channel marketers run fully automated, co-branded Google Ad campaigns with your partners – and our special AI component makes the solution fully scalable.
Management
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Syndication
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.
The proof is in the praise.
Take a look at how Impartner’s TCMA solution has been able to take channel amplification to the next level.
Xerox automates Google Ad campaigns
TCMA helps SMB resellers meet brand standards
Proofpoint revolutionizes partner demand with TCMA
The right package for the right company.
Impartner TCMA packages can be bundled with our world-class PRM or “On-demand” products. We make it easy to find the right tools for the right company.
Looking for Partner Relationship Management (PRM) packages? Click here
For companies wanting to start TCMA strategy on the right foot.
Guided Implementation
Multiple Language Support
Partner Onboarding Workflows
Pipeline Management
Asset Library
with Co-Branded Collateral
Google Ads for the Channel
(Can be sold separately)
Custom Object Extensibility
Integrations with:
Salesforce
Microsoft Dynamics 365
HubSpot
Pipedrive
Zoho
Other 3rd Party Apps
Just what channel companies need to help improve marketing effectiveness
Guided Implementation
Multiple Language Support
Partner Onboarding Workflows
Pipeline Management
Asset Library
with Co-Branded Collateral
Google Ads for the Channel
(Can be sold separately)
Custom Object Extensibility
Integrations with:
Salesforce
Microsoft Dynamics 365
HubSpot
Pipedrive
Zoho
Other 3rd Party Apps
The incredible automation of TCMA coupled with our industry-leading PRM solution
Guided Implementation
Multiple Language Support
Partner Onboarding Workflows
Pipeline Management
Asset Library
with Co-Branded Collateral
Google Ads for the Channel
(Can be sold separately)
Custom Object Extensibility
Integrations with:
Salesforce
Microsoft Dynamics 365
HubSpot
Pipedrive
Zoho
Other 3rd Party Apps
1. Global Impartner Customer Survey, Results Anonymized
2. Global Impartner Customer Survey, Results Anonymized