Let’s talk about
Google Ads for the Channel
Let’s talk about
Google Ads for the Channel
Let’s talk about
Google Ads for the Channel
Game-changing partner campaign ad management.
Google Ads for the Channel features:
Sync the Google Ads campaigns of your entire partner ecosystem
Avoid interpartner bid hikes, so you are not driving up the ad bids
Use big data from successful campaigns to optimize future campaigns and increase efficiency
Create landing pages for your partners
Allow analytics to guide your landing page placement and design
Monitor campaign performance and partner performance from your dashboard
Drive customers to the appropriate local partner
Take advantage of our unique partnership with Google
Attract the best partners to your company by offering to run their Google Ads campaigns
Learn more about Google Ads for the Channel
Empower your partners with your unique competitive advantage with Google Ads for the Channel.
As a business with an indirect, but highly profitable, sales channel, you rely on independent channel partners to market and sell your solutions. Most of these partners are small to medium-sized businesses, who are struggling to keep up with digital marketing, and your business is negatively impacted as a result.
Channel partners tend to fall back on traditional marketing and often even neglect Market Development Funds (MDF) provided to them. Even if they come to you for assistance, it’s too costly and time-consuming for you, or your agency, to help every partner run their marketing, particularly Google Ads campaigns.
Impartner and Google have formed a unique partnership and developed a proprietary solution to solve this all-too-common problem: Google Ads for the Channel.
Google Ads for the Channel allows you to centrally create and implement local Google Ads campaigns for all of your channel partners, and unlike other methods, it requires zero effort at the local level. You are in full control of your brand; you can say goodbye to a lack of visibility and waiting on the stars to align for your campaign to go live – everything happens on your watch. Then, when a customer clicks on one of your Ads, they will be automatically redirected to your closest reseller’s website.
Google Ads for the Channel is a highly manageable and efficient solution for channel managers who are eager to optimize their indirect sales channel and overall marketing strategy through digital marketing.
Our solution has been proven to bring a 300% increase in leads generated through channel partners, but its value extends far beyond demand generation. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board.
Learn how Impartner can take your channel programs to the next level.
Optimize
Power your channel with our partner relationship management tools.
Amplify
Deliver on the promise of demand automation with end-to-end TCMA.
Communicate
Stay top-of-mind with personalized news and syndicated social.