Channel Chief Advisory Board
The Impartner Channel Chief Advisory Board (CCAB) assembles a powerhouse group of the Channel Glitterati: those who are helping shape global and regional channel agendas and best practices. As a top channel technology vendor, Impartner has distilled this prestigious group to those who regularly generate headlines, keynote at top channel forums, curate leading channel events and are trusted channel advisors for top corporations worldwide.
CCAB Podcasts
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CCAB Blog Posts
Building A New Channel for The Post Pandemic World and Beyond
When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.
Partner Marketing is as Important as Partner Management
More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.
How to “Marie Kondo” Your Partner Experience
We want to share a few tricks on how to declutter and spark joy in your channel program.