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How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services
In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like HP and TD Synnex.
Three New Channel Stars Bolster Impartner’s 2022 Channel Chief Advisory Board
The head of an alliance trade group, a well-regarded industry consultant and the founder of a global channel agency join Impartner’s roster of industry luminaries
More Than a Buzzword, “Partnercentricity” Is Back in Atop Corporate Agendas
If you are not familiar with the concept, “partnercentricity” is a business concept that took hold among tech vendors several years ago. It’s the idea that everything a company does must have a partner-centric component baked in from the start.