Driving Demand for Resellers through Distributors and Vendors
Takeaways: How can you help your resellers, especially smaller ones, build credibility in the market? Sherry Foster of AscendX discusses how providing high quality, thought leadership, effective marketing content to your resellers in a scalable, set-it-and-forget-it manner is a game changer. It also earns the loyalty of your resellers as a distributor or vendor as you are powering the digital customer journey at scale with automated, co-branded content.