More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.
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New Year, New Job? Guide for New Channel Chiefs
This quick guide will help you make a significant contribution to your channel goals, objectives and performance – and defy expectations in the first 180 days.
Universe Proofing Your Channel
If 2020 were a movie genre—what would it be?
Your Channel Role is Changing—Here are the Benefits
We are talking about radical changes to the way these channel teams work together and collaborate.
How to “Marie Kondo” Your Partner Experience
We want to share a few tricks on how to declutter and spark joy in your channel program.
Integration Partnerships for a Better Partner Experience
Integration partnerships are the key to building better partner relationships.
5 Key Fundamentals to Fortifying Your Channel Foundation
Often times the fundamentals that need to remain the same regardless of market conditions are overlooked.
Why Right Now Is The Perfect Time for a Channel Digital Transformation
Identify your overall objective, what do you want to walk away with at the end of this transformation?
Increasing Channel Sales in a Pandemic
Working during a global pandemic can feel like you are living your own version of Groundhog Day.
Creating Partner Personas: The Ultimate Personalized Experience for Partners
One size doesn’t fit all. As we’ve all been at home a lot more lately, shopping online has become a regular way of life.
Top 5 things to know about the Best Partner Journeys
“Life is a journey, not a destination”, and just like life, your channel program needs to focus on the partner journey.
The Pandemic is Changing Everything: What Changes Will Stick?
Many of us are eagerly debating what has changed in channel marketing and enablement due to the current crisis.