Even the best strategy and flawless execution can miss the mark if you can’t be clear on who you want to be before deciding what you want to do.
WILL YOU MAKE THE GRADE?
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Impartner Inside
Your Guide Through the Channel
CATEGORY
News & Trends
Impartner Bootcamp: Basic Training for New Security Partner Program Recruits
One easy way to keep your program data secure is to provide targeted training for partners on security.
The Inverse Channel: The Rise of Partner Power
Most companies focus on their needs and goals in mind, but what about our partners’ needs?
4 Key Things to Consider When You’re a Channel Leader
The entire premise of the channel is about leverage, doing more work with fewer people.
Creating Indispensable Partner Relationships in a Time of Uncertainty
The channel is changing faster than ever and the same is true for partner relationships.
Impartner Coronavirus (COVID-19) Business Continuity Plans
With the rise in diagnoses, we are taking increased measures to maintain business continuity and protect the health of our employees.
Fintech’s Revolution AND Evolution: From Competition to Collaboration to Referral Partner Programs
The digitization of businesses has heightened B2B customers’ expectations of deliverables.
12 Reasons PRM is the Single Most Powerful Lever You Can Pull to Accelerate the Performance of Your Channel
Users report improvements on everything from deal registration, sales enablement, onboarding, training and marketing that help accelerate performance.
Shadow Partners Step into the Mainstream
Companies using an intentional versus ad-hoc process like Amplifinity see an average yearly increase in revenue of more than 30.
The Art of Recruiting the Perfect Channel Partners
The basic key to unlocking the perfect-fit partners is to know the persona, target markets, and skillset of the partners you need to sell your products.
5 Things Channel Vendors Need to Know to Prepare for the GDPR
Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.
3 Ways to Change Your Selling Point of View
Getting your organization to shift to a partner-centric management mindset will require a change in the way you train your team to interact with partners. When selling aligns with your partner-centric management philosophy, your partner programs are bound to succeed.