Impartner Inside

New research and analysis suggest the time to make your mark in the cybersecurity channel is now, but you better hurry and be prepared By T.C. Doyle Research findings reveal that information communications and technologies (ICT) services companies are overhauling...

Companies no longer have to choose between their priorities and those of their channel partners Want to provide partners the best automation experiences possible but not at the expense of automating the workflows and functions that matter most to you? Now you can do...

Impartner’s Olivier Choron shares insights from 25 years of working with partner portals.

An elegant, intuitive interface. Up-to-date information. And information at your fingertips.

These are but a few of the telltale signs of a good partner automation technology implementation.

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?

Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”

Congratulations on your latest round of funding! Now that you have an influx of capital, do you a solid plan for putting the money to use? You’re going to need one given the expectations that likely came with the new investment.

With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?

Partner needs are evolving. So are their priorities. Are you optimized accordingly? Compare yourself to this handy checklist.

With an eye toward 2022 and beyond, the business world is looking at new priorities. Is your partner portal up for the task?

Trends, opportunities and challenges that are driving the need for greater automation.

If you work with channel partners, there’s a strong chance that your world has seen more upheaval in the past two years than in the previous five. Everything from business economics to technological innovation to customer buying habits is undergoing change. Navigating this post-pandemic period will be a significant challenge, unless you have some help to guide you.

Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated.

A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.”

Does that sound like you?

Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you.

Below are five proven ideas that will help you grow your channel no matter your industry or definition of growth.