Rethinking the Channel Program - Should You Ditch Outmoded Building Blocks

Takeaways: Companies that do business through partners build programs using similar building blocks. But have digital transformation, new business models and the global pandemic diminished the value of some tried and true ways? Yes and no, say channels experts. What does that mean for your automation plans? Here, one channel thought leader, Gina Batali-Brooks of Is Inspired, talk things out with Impartner Channel Evangelist T.C. Doyle in this Lessons from the Edge video.